Getting your LinkedIn profile right is key to using this vital business and professional network correctly. This presentation takes you on a journey with Sandra, to discover the things that she could do to improve her own linkedin profile.

1. Linking in with

2. Meet Sandra
 Create an engaging and descriptive 'baby bio' for search
© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

3. The Overview
 Write from the mindset of the person
reading it
 Current – should be current
 Past should be relevant to your current
objectives
 Don't use the default 'My Website'
 Add a CURRENT photo as an aide
memoir
© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

4. The Summary
?
 Make sure you include one!
 Talk about your CURRENT role
 Explain what makes YOU stand out
 Tell people about your successes
 Include your specialities, the keywords
that matter
© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

5. Your Experience
 Your job title
 Who you worked for
 The length of time you worked for them
 Your objectives, projects you worked on,
your achievements in this role.
© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

6. Your Education
 Matters – believe it or not, particularly in the
professions
 Include only what's relevant
 Add in training courses if your education
finished early
 Add in additional notes, highlight those that
are relevant to your current business
© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

7. Additional Information
 This is what makes you REAL
 Include all your websites – if you have
more than one
 Add in your interests – as long as they are
suitable for the audience
 Talk about the groups you belong too,
especially if they link to your business.
© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

8. Final Suggestions
 Make sure you add connections – this
spreads your network
 Ask for recommendations
 Include your contact details and contact
settings
 Check the settings to make sure you
aren't 'turned off'
 Join groups – it helps to make you visible
© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk