Hong Kong’s Cards and Payments Market: Emerging Opportunities,Market Analysis

Hong Kong’s Cards and Payments Industry: Emerging
Opportunities, Trends, Size, Drivers, Strategies, Products
and Competitive Landscape
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Opportunities, Trends, Size, Drivers, Strategies,
Products and Competitive Landscape
Synopsis
The report provides top-level market analysis, information and insights on
Hong Kong’s cards and payments industry, including:
Current and forecast values for each category of Hong Kong’s cards and
payments industry, including debit cards, credit cards, charge cards and prepaid
cards
Comprehensive analysis of the industry’s market attractiveness and future
growth areas
Analysis of various market drivers and regulations governing Hong Kong’s cards
and payments industry
Detailed analysis of the marketing strategies adopted for selling debit, credit,
charge and prepaid cards used by banks and other institutions in the market
Comprehensive analysis of consumer attitudes and buying preferences for cards
The competitive landscape of Hong Kong’s cards and payments industry
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Summary
In terms of number of cards in circulation, the Hong Kong card payments
channel registered positive growth during the review period (2009–2013),
recording a compound annual growth rate (CAGR) of 5.23% to reach 50.8 million
cards in 2013. In terms of transaction value, the card payments channel valued
HKD943.9 billion (US$121.7 billion) in 2013, after registering a CAGR of 10.94%.
Improved banking infrastructure and the increasing acceptance of card-based
payments at point-of-sale (POS) terminals were key growth drivers for the card
payments channel.
In terms of transaction value, credit cards accounted for the highest share during
review period with 51.7% in 2013, and are expected to maintain this over the
forecast period (2014−2018). The category is expected to post a forecast-period
CAGR of 3.31% from HKD512.1 billion (US$66.0 billion) in 2014 to HKD583.3
billion (US$75.2 billion) in 2018. The second-highest share in terms of
transaction value was held by debit cards with 40.9%, followed by prepaid cards
(5.7%) and charge cards (1.7%).
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Key highlights
In terms of number of cards in circulation, the Hong Kong card payments
channel registered positive growth during the review period (2009–2013),
recording a compound annual growth rate (CAGR) of 5.23% to reach 50.8 million
cards in 2013. In terms of transaction value, the card payments channel valued
HKD943.9 billion (US$121.7 billion) in 2013, after registering a CAGR of 10.94%.
Improved banking infrastructure and the increasing acceptance of card-based
payments at point-of-sale (POS) terminals were key growth drivers for the card
payments channel.
In terms of transaction value, credit cards accounted for the highest share during
review period with 51.7% in 2013, and are expected to maintain this over the
forecast period (2014−2018). The category is expected to post a forecast-period
CAGR of 3.31% from HKD512.1 billion (US$66.0 billion) in 2014 to HKD583.3
billion (US$75.2 billion) in 2018. The second-highest share in terms of
transaction value was held by debit cards with 40.9%, followed by prepaid cards
(5.7%) and charge cards (1.7%).
+1 888 391 5441

The prepaid cards category grew at a strong pace during the review period, a
trend that is anticipated to continue over the forecast period. The rising demand
for Octopus cards supported the category’s growth. Initially developed to be
used for public transit systems, the cards are now used for to make payments at
car parks, leisure facilities and retail outlets. These cards are compatible with
contactless payments, and facilitate faster payments.
Total card fraud in Hong Kong recorded a review-period CAGR of -4.70%,
declining from HKD10.5 million (US$1.4 million) in 2009 to HKD8.6 million
(US$1.1 million) in 2013. As part of offering enhanced security for automatic
teller machine (ATM) transactions, in June 2011, the Hong Kong Monetary
Authority (HKMA) announced the implementation of chip-based technology for
all ATM services. This process is expected to be completed by the end of 2015.
Complete report is available @ http://www.rnrmarketresearch.com/hong-
kongs-cards-and-payments-industry-emerging-opportunities-trends-size-
drivers-strategies-products-and-competitive-landscape-market-report.html .
+1 888 391 5441

Scope
This report provides a comprehensive analysis of Hong Kong’s cards and
payments industry.
It provides current values for Hong Kong’s cards and payments industry for 2013,
and forecast figures for 2018.
It details the different economic, infrastructural and business drivers affecting
Hong Kong’s cards and payments industry.
It outlines the current regulatory framework in the industry.
It details the marketing strategies used by various banks and other institutions.
It profiles the major banks in Hong Kong’s cards and payments industry.
Buy a copy of this report @
http://www.rnrmarketresearch.com/contacts/purchase?rname=193346.
+1 888 391 5441

Hong Kong’s Cards and Payments Industry:
Emerging Opportunities, Trends, Size, Drivers,
Strategies, Products and Competitive Landscape
For more details contact Mr. Ritesh Tiwari: sales@rnrmarketresearch.com /
+18883915441
+1 888 391 5441
RnR Market Research
RnRMarketResearch.com, an online repository of market research reports, offers in-depth
analysis of over 5000 market segments. RnR Market Research library has syndicated reports by
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Hong Kong’s Cards and Payments Market: Emerging Opportunities,Market Analysis

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Hong Kong’s Cards and Payments Market: Emerging Opportunities,Market Analysis