World demand for water treatment products is projected to reach $65 billion in 2015. The global population continues to expand, while the world’s water supply does not. The developing world continues to industrialize as more industrialized nations rebound from the recent economic downturn.

1. World Water Treatment Products to 2015
Published:September 2011
NO.Of Pages:572
Price:US $ 6400
World demand to reach $65 billion in 2015
World demand for water treatment products is projected to reach $65 billion
in 2015. The global population continues to expand, while the world’s water
supply does not. The developing world continues to industrialize as more
industrialized nations rebound from the recent economic downturn. As a
result, the need for clean, safe water and suitable treatment of wastewater -
- either for reuse or for discharge -- will boost demand for water treatment
chemicals and equipment.
Developing regions need more basic water treatment
In many developing regions, such as much of the Asia/Pacific and Africa/
Mideast regions, too few people have access to safe water. An estimated one
billion people do not have access to a safe water supply, and a considerably
larger number do not have access to sanitation facilities. In some nations,
such as in Eastern Europe and some industrialized Asian countries, water
access issues have been resolved for a large majority of the population, but
water quality remains subpar after decades of disregard for proper water
stewardship.
Rapidly industrializing nations, such as China and India, struggle with
obtaining supplies of usable water, especially in fast-growing urban areas,
and with the difficulties associated with treating and discharging wastewater.
Wastewater treatment rates in these countries are usually well below official
estimates, and even treated wastewater is often treated insufficiently.
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Developed, affluent nations also face water problems
Even developed, affluent nations confront water problems. Some countries,
including the United States, have population centers where native water
supplies are inadequate or inferior. In some instances, the country as a
whole lacks an adequate water supply. This has led to a renewed interest in

2. desalination, not only in the traditional Middle Eastern market, but in
countries such as Australia, China and Spain as well.
Other countries with modern, welldeveloped water infrastructures face
issues including antibiotics and other pharmaceuticals leaching into the
water supply, pathogens and pesticides in agricultural runoff, and the need
to reform water treatment techniques so they do not create byproducts that
additionally challenge the water supply.
In the Middle East, the largest desalination market, efforts are underway to
be less reliant on fossil fuels to power desalination plants, including the use
of membrane desalination systems which have much lower energy
requirements. Advances have allowed for improvements in water quality
without increasing the cost of water. For example, improvements in
membranes and energy recovery devices have made desalination more
affordable by reducing production costs. Improved treatment chemical
formulations offer performance comparable to traditional products without
causing comparable environmental challenges.
Countries with generally good water supplies are able to treat water to meet
higher aesthetic standards, far beyond the basic criteria for safety and
cleanliness, allowing for greater elective use of activated carbon and other
products. More exacting standards for water quality and wastewater
discharge will boost demand for high performance filter and membrane
systems in industrial and municipal water treatment settings.
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World demand for water treatment products is projected to increase 6.2
percent per year to nearly $65 billion in 2015. Although growth will be
healthy across the globe, the drivers of growth will vary by region. China will
remain by far the fastest growing major market. In just a few short decades,
China has gone from being a country in which water treatment was at best
an afterthought to being the second largest water treatment products
market in the world. Nevertheless, growth in China will inevitably slow from
the torrid pace set in the early years of the 21st century. These and other
trends are presented in World Water Treatment Products, a new study from
The Freedonia Group, Inc., a Cleveland-based industry market research firm.
In the most developed markets -- the US, Japan and most of Western
Europe -- gains will result from efforts to increase water reuse rates,
improve the quality of drinking water, and further reduce the chances of

3. water contamination and environmental damage. Such efforts will boost
demand for products such as advanced membrane systems, disinfection
equipment and specialty chemicals used in industrial wastewater treatment.
In the US and a few other developed countries, demand will also be boosted
by increased desalination capacity.
In less developed, industrializing nations, gains will be prompted by
expansion of sanitation services, access to which in many countries remains
considerably lower than for water supply systems -- particularly in Asia and
Africa. Industrial water treatment gains will result from efforts to meet
global standards for wastewater reclamation and effluent discharge quality.
In the least developed parts of Asia and Africa, market gains will be among
the fastest in the world, but even that robust level of growth will leave
several hundred million people without access to safe water or even minimal
sanitation facilities. In the large Middle Eastern market, gains will be
prompted by continued expansion of desalination capacity in the region, in
both the desalination leaders Saudi Arabia, the United Arab Emirates and
Kuwait, and in countries such as Algeria and Israel. The expansion of
desalination will boost demand for evaporators and membrane systems.
Table Of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
General
World Economic Overview
Recent Historical Trends
World Economic Outlook
World Fixed Investment
World Demographic Outlook
Population
Urbanization Patterns
Households
World Water Use
Water Shortages
Water Reuse
World Manufacturing Outlook
World Food, Beverage & Tobacco Processing Outlook
World Paper & Paperboard Production

4. World Electricity Production
Environmental & Regulatory Issues
Water Pollution
Regulations
Waterborne Diseases
Desalination Outlook
Technology & Product Innovation
International Trade
III. OVERVIEW
General
Products
Chemicals
Corrosion Inhibitors
Oxidizers & Biocides
Coagulants & Flocculants
pH Adjusters & Softeners
Other
Filtration
Cartridge Filtration
Sand Filtration
Other
Membrane Systems
Microfiltration
Reverse Osmosis
Ultrafiltration
Other
Suppliers
Disinfection Equipment
Ultraviolet (UV) Equipment
Chemical Generation Equipment
Ozone Generation Equipment
Other
Evaporators
Other
Deionization
Distillation
Gas Generation Equipment
Markets
Industrial
Power Generation
Chemical & Petroleum Processing
Pulp & Paper

5. Other
Municipal
Other
IV. NORTH AMERICA
General
United States
Canada
Mexico
V. WESTERN EUROPE
General
Belgium
France
Germany
Italy
Netherlands
Spain
Sweden
Switzerland
United Kingdom
Other Western Europe
VI. ASIA/PACIFIC
General
Australia
China
India
Indonesia
Japan
South Korea
Taiwan
Thailand
Other Asia/Pacific
VII. OTHER REGIONS
Central & South America
Argentina
Brazil
Other Central & South America
Eastern Europe
Poland
Russia

6. Other Eastern Europe
Africa/Mideast
Iran
Kuwait
Saudi Arabia
South Africa
Turkey
United Arab Emirates
Other Africa/Mideast
VIII. INDUSTRY STRUCTURE
General
Market Share
Industry Restructuring
Competitive Strategies
Research & Development
Low Cost Position
Cooperative Agreements
Marketing & Distribution
Company Profiles
ALTIVIA Corporation
AmeriWater, see GDF SUEZ
Aquasource, see GDF SUEZ
arcana pool systems, see BWT
Arch Chemicals Incorporated
Ashland Incorporated
BASF SE
Berwind Corporation
BioLab, see Chemtura
Brita Products, see Clorox
Buckman Laboratories International Incorporated
BWA Water Additives UK, see Berwind
BWT AG
Calgon Carbon Corporation
Changzhou Kewei Fine Chemicals Company Limited
ChemTreat, see Danaher
Chemtura Corporation
China National Bluestar Group Company Limited
Christ-Nishotech Water Systems Private, see BWT
Clean Process Technologies, see Pentair
Clearon, see Israel Chemicals
Clorox Company
C’treat Offshore, see ITT

7. Culligan International Company
CUNO, see 3M
Danaher Corporation
Degremont, see GDF SUEZ
domnick hunter Process Filtration, see Parker-Hannifin
Doosan Heavy Industries and Construction Company Limited
Dow Chemical Company
Ebara Corporation
european salt company, see K+S
Filtrix, see Pentair
Fisia Italimpianti, see Impregilo
FuMA-Tech Gesellschaft für funktionelle Membranen und Anlagentechnologie,
see BWT
GDF SUEZ SA
GE Water & Process Technologies, see General Electric
General Electric Company
General Water Services, see Nalco Holding
GLV Incorporated
Hidro Filtros do Brasil, see Pentair
HTH Water Products, see Arch Chemicals
Hydranautics, see Nitto Denko
Hyflux Limited
IDE Technologies, see Israel Chemicals
Impregilo SpA
Infilco Degremont, see GDF SUEZ
inge watertechnologies, see BASF
Israel Chemicals Limited
ITT Corporation
Jianghai Environmental Protection Company Limited
K+S AG
Kemira Oyj
Koch Industries Incorporated
Kurita Water Industries Limited
LANXESS AG
Medentech, see Israel Chemicals
Morton Salt, see K+S
Nalco Holding Company
Nitto Denko Corporation
Norit NV
Occidental Petroleum Corporation
OMNI, see Pentair
Ovivo, see GLV
OxyChem, see Occidental Petroleum

8. Ozonia, see GDF SUEZ
P&G Health Sciences Institute, see Procter & Gamble
Pall Corporation
Parker-Hannifin Corporation
Pentair Incorporated
Permo, see BWT
Procter & Gamble Company
Res-Kem, see Nalco Holding
Rhodia, see Solvay
Severn Trent plc
Shanghai Duojia Water Treatment Science & Technology Corporation
SHURflo, see Pentair
Siemens AG
SNF SAS
Sociedad Punta de Lobos, see K+S
Solvay SA
3M Company
Toray Industries Incorporated
Toyobo Company Limited
Triogen, see GDF SUEZ
Trojan Technologies, see Danaher
Veolia Environnement SA
Village Marine Tec, see Parker-Hannifin
Water and Power Technologies, see GDF SUEZ
Woongjin Chemical Company Limited
Wujin Fine Chemical Factory Company Limited
X-Flow, see Pentair
Additional Companies in the World Water Treatment Industry
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table
SECTION II -- MARKET ENVIRONMENT
1 World Gross Domestic Product by Region
2 World Gross Fixed Capital Formation by Region
3 World Population by Region
4 World Urban Population by Region
5 World Households by Region
6 World Water Use by Region
7 World Manufacturing Value Added by Region
8 World Food, Beverage & Tobacco Manufacturing Value Added by Region
9 World Paper & Paperboard Production by Region

9. 10 World Electricity Generation by Region
SECTION III -- OVERVIEW
1 World Water Treatment Product Demand by Region
2 World Water Treatment Product Demand by Type
3 World Water Treatment Chemical Demand by Region & Type
4 World Water Treatment Corrosion Inhibitor Demand by Region
5 World Water Treatment Oxidizer & Biocide Demand by Region
6 World Water Treatment Coagulant & Flocculant Demand by Region
7 World Water Treatment pH Adjuster & Softener Demand by Region
8 Other Water Treatment Chemical Demand by Region
9 World Water Treatment Filtration Equipment Demand by Region & Type
10 World Water Treatment Cartridge Filtration Equipment Demand by Region
11 World Water Treatment Sand Filtration Equipment Demand by Region
12 Other Water Treatment Filtration Equipment Demand by Region
13 World Water Treatment Membrane System Demand by Region & Type
14 World Water Treatment Microfiltration System Demand by Region
15 World Water Treatment Reverse Osmosis System Demand by Region
16 World Water Treatment Ultrafiltration Systems Demand by Region
17 Other Water Treatment Membrane System Demand by Region
18 World Water Disinfection Equipment Demand by Region & Type
19 World Water Treatment Ultraviolet (UV) Equipment Demand by Region
20 World Water Treatment Chemical Generation Equipment Demand by
Region
21 World Water Treatment Ozone Generation Equipment Demand by Region
22 Other Water Disinfection Equipment Demand by Region
23 World Water Treatment Evaporator Demand by Region
24 Other Water Treatment Product Demand by Region
25 World Water Treatment Product Demand by Market
26 World Industrial Water Treatment Product Demand by Region &
Application
27 World Municipal Water Treatment Product Demand by Region
28 Other Markets for Water Treatment Products by Region
SECTION IV -- NORTH AMERICA
1 North America: Market Environment for Water Treatment Products
2 North America: Water Treatment Product Demand by Type & Market
3 United States: Market Environment for Water Treatment Products
4 United States: Water Treatment Product Demand by Type & Market
5 Canada: Market Environment for Water Treatment Products
6 Canada: Water Treatment Product Demand by Type & Market
7 Mexico: Market Environment for Water Treatment Products
8 Mexico: Water Treatment Product Demand by Type & Market
SECTION V -- WESTERN EUROPE
1 Western Europe: Market Environment for Water Treatment Products

10. 2 Western Europe: Water Treatment Product Demand by Type & Market
3 Belgium: Market Environment for Water Treatment Products
4 Belgium: Water Treatment Product Demand by Type & Market
5 France: Market Environment for Water Treatment Products
6 France: Water Treatment Product Demand by Type & Market
7 Germany: Market Environment for Water Treatment Products
8 Germany: Water Treatment Product Demand by Type & Market
9 Italy: Market Environment for Water Treatment Products
10 Italy: Water Treatment Product Demand by Type & Market
11 Netherlands: Market Environment for Water Treatment Products
12 Netherlands: Water Treatment Product Demand by Type & Market
13 Spain: Market Environment for Water Treatment Products
14 Spain: Water Treatment Product Demand by Type & Market
15 Sweden: Market Environment for Water Treatment Products
16 Sweden: Water Treatment Product Demand by Type & Market
17 Switzerland: Market Environment for Water Treatment Products
18 Switzerland: Water Treatment Product Demand by Type & Market
19 United Kingdom: Market Environment for Water Treatment Products
20 United Kingdom: Water Treatment Product Demand by Type & Market
21 Other Western Europe: Market Environment for Water Treatment
Products
22 Other Western Europe: Water Treatment Product Demand by Type &
Market
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Market Environment for Water Treatment Products
2 Asia/Pacific: Water Treatment Product Demand by Type & Market
3 Australia: Market Environment for Water Treatment Products
4 Australia: Water Treatment Product Demand by Type & Market
5 China: Market Environment for Water Treatment Products
6 China: Water Treatment Product Demand by Type & Market
7 India: Market Environment for Water Treatment Products
8 India: Water Treatment Product Demand by Type & Market
9 Indonesia: Market Environment for Water Treatment Products
10 Indonesia: Water Treatment Product Demand by Type & Market
11 Japan: Market Environment for Water Treatment Products
12 Japan: Water Treatment Product Demand by Type & Market
13 South Korea: Market Environment for Water Treatment Products
14 South Korea: Water Treatment Product Demand by Type & Market
15 Taiwan: Market Environment for Water Treatment Products
16 Taiwan: Water Treatment Product Demand by Type & Market
17 Thailand: Market Environment for Water Treatment Products
18 Thailand: Water Treatment Product Demand by Type & Market
19 Other Asia/Pacific: Market Environment for Water Treatment Products

11. 20 Other Asia/Pacific: Water Treatment Product Demand by Type & Market
SECTION VII -- OTHER REGIONS
1 Central & South America: Market Environment for Water Treatment
Products
2 Central & South America: Water Treatment Product Demand by Type &
Market
3 Argentina: Market Environment for Water Treatment Products
4 Argentina: Water Treatment Product Demand by Type & Market
5 Brazil: Market Environment for Water Treatment Products
6 Brazil: Water Treatment Product Demand by Type & Market
7 Other Central & South America: Market Environment for Water Treatment
Products
8 Other Central & South America: Water Treatment Product Demand by
Type & Market
9 Eastern Europe: Market Environment for Water Treatment Products
10 Eastern Europe: Water Treatment Product Demand by Type & Market
11 Poland: Market Environment for Water Treatment Products
12 Poland: Water Treatment Product Demand by Type & Market
13 Russia: Market Environment for Water Treatment Products
14 Russia: Water Treatment Product Demand by Type & Market
15 Other Eastern Europe: Market Environment for Water Treatment Products
16 Other Eastern Europe: Water Treatment Product Demand by Type &
Market
17 Africa/Mideast: Market Environment for Water Treatment Products
18 Africa/Mideast: Water Treatment Product Demand by Type & Market
19 Iran: Market Environment for Water Treatment Products
20 Iran: Water Treatment Product Demand by Type & Market
21 Kuwait: Market Environment for Water Treatment Products
22 Kuwait: Water Treatment Product Demand by Type & Market
23 Saudi Arabia: Market Environment for Water Treatment Products
24 Saudi Arabia: Water Treatment Product Demand by Type & Market
25 South Africa: Market Environment for Water Treatment Products
26 South Africa: Water Treatment Product Demand by Type & Market
27 Turkey: Market Environment for Water Treatment Products
28 Turkey: Water Treatment Product Demand by Type & Market
29 United Arab Emirates: Market Environment for Water Treatment Products
30 United Arab Emirates: Water Treatment Product Demand by Type &
Market
31 Other Africa/Mideast: Market Environment for Water Treatment Products
32 Other Africa/Mideast: Water Treatment Product Demand by Type &
Market
SECTION VIII -- INDUSTRY STRUCTURE
1 World Water Treatment Product Sales by Company, 2010

12. 2 Selected Acquisitions & Divestitures
3 Selected Cooperative Agreements
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
1 Percent of Population with Access to Improved Water Supplies, 2008
2 Percent of Population with Access to Improved Sanitation Facilities, 2008
3 Disparity between Urban & Rural Access to Improved Water Supplies, 2008
4 Disparity between Urban & Rural Access to Improved Sanitation Facilities,
2008
SECTION III -- OVERVIEW
1 World Water Treatment Product Demand by Region, 2010
2 World Water Treatment Product Demand by Type, 2010
3 World Water Treatment Chemical Demand by Type, 2010
4 World Water Treatment Product Demand by Market, 2010
SECTION IV -- NORTH AMERICA
1 North America: Water Treatment Product Demand by Country, 2010
SECTION V -- WESTERN EUROPE
1 Western Europe: Water Treatment Product Demand by Country, 2010
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Water Treatment Product Demand by Country, 2010
SECTION VII -- OTHER REGIONS
1 Central & South America: Water Treatment Product Demand by Country,
2010
2 Eastern Europe: Water Treatment Product Demand by Country, 2010
3 Africa/Mideast: Water Treatment Product Demand by Country, 2010
SECTION VIII -- INDUSTRY STRUCTURE
1 World Water Treatment Product Market Share, 2010
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