World demand for major household appliances market (white goods) forecast to rise 3.6 percent annually through 2015, exceeding 400 million units. The bedrock US market will show strong recovery from recent declines, benefitting from improved macroeconomic factors.
1. World Major Household Appliances to 2015
Published:November 2011
No.Of Pages:418
Price:US $ 6300
Report Summary
World demand to rise 3.6% annually through 2015
World demand for major household appliances market (white goods) forecast to rise 3.6
percent annually through 2015, exceeding 400 million units. The bedrock US market will
show strong recovery from recent declines, benefitting from improved macroeconomic
factors. Housing starts are expected to recover by 2015, boosting demand as a matter of
course. In addition, consumer confidence is expected to rebound, encouraging consumers to
trade up to newer and improved equipment. Gains are expected to be more modest in other
developed nations.
India to be fastest growing market
India will be the world's fastest growing market, benefitting from rising standards of living,
which will spur first-time appliance ownership. Growth in China, the world's largest market,
will slow significantly based on growing rates of ownership. However, the country will still
provide above-average gains in demand through 2015 due to rising use in rural areas.
Advances in Western Europe will benefit from strong growth in the number of new housing
units, but will lag the overall global average.
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Production to continue shifting to developing areas
China is the world's largest supplier of white goods, nearly tripling production from 2000 to
2010. Multinational producers are expected to continue shifting production to developing
areas to reduce costs, which enables lower-priced goods to be offered in these nations.
China is expected to benefit from this trend, although other Asian nations will see growth as
well.
New technology to continue shaping premium products
Technology will continue to be a key factor in the industry. For example, some suppliers are
targeting the lucrative European market with internet-connected and automatically
controlled equipment. Asian suppliers such as LG Electronics may especially benefit, since
consumer familiarity with these companies' electronics brands will provide opportunities for
market penetration. Even in developing areas, manufacturers are turning to premium
products to increase profit margins. However, manufacturers will continue to produce less-
advanced products that are designed for lower income consumers, especially in developing
nations.
2. Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
General
World Economic Environment
Personal Income & Expenditure Trends
Residential Building Construction Expenditures
World Demographic Outlook
Urbanization Patterns
Household Formation Patterns
Household Appliance Pricing Patterns
Legal & Regulatory Issues
Technology & Product Innovations
Performance
Energy & Water Efficiency
Aesthetic Appeal & Noise Reduction
III. OVERVIEW
General
World Major Household Appliance Demand Dynamics
Appliance Ownership Rates
Regional Sales Trends
Products
Refrigerators & Freezers
Clothes Washers & Dryers
Cooking Appliances
Dishwashers
World Major Household Appliance Supply Dynamics
International Trade Flows
IV. NORTH AMERICA
General
United States
Canada
Mexico
V. WESTERN EUROPE
General
France
Germany
Italy
Netherlands
Spain
United Kingdom
Other Western Europe
3. VI. ASIA/PACIFIC
General
Australia
China
India
Indonesia
Japan
South Korea
Taiwan
Thailand
Other Asia/Pacific
VII. OTHER REGIONS
Central & South America
Argentina
Brazil
Other Central & South America
Eastern Europe
Czech Republic
Poland
Russia
Ukraine
Other Eastern Europe
Africa/Mideast
South Africa
Turkey
Other Africa/Mideast
VIII. INDUSTRY STRUCTURE
General
Industry Composition
Market Share
Mergers, Acquisitions & Industry Restructuring
Product Development & Manufacturing
Marketing & Distribution
Cooperative Agreements
Financial Requirements
Company Profiles
AM Group, see Merloni (Antonio)
Amica Wronki SA
Anhui Konka Household Appliance, see Konka Group
Arcelik A/S, see Koc Holding
Asko Appliances, see Gorenje gospodinjski aparati dd
BSH Bosch und Siemens Hausgeräte GmbH
BSW Household Appliances, see BSH Bosch und Siemens Hausgeräte and Midea Group
Holding
Candy Hoover Group Srl
Controladora Mabe SA de CV
Daewoo Electronics Corporation
De’Longhi SpA
Electrolux AB
4. Esmaltec S/A, see Grupo Edson Queiroz
Fagor Electrodomesticos S Coop, see Mondragon Corporacion Cooperativa
Fagor-Brandt, see Mondragon Corporacion Cooperativa
Fisher & Paykel Appliances Holdings Limited
GD Midea Holding, see Midea Group Holding
GE Appliances, see General Electric
General Electric Company
Gorenje gospodinjski aparati dd
Grupo Edson Queiroz
Haier Group Company
Hisense-Whirlpool Zhejiang Electric Appliances, see Whirlpool
Indesit Company SpA
Koc Holding AS
Konka Group Company Limited
LG Electronics Incorporated
Liebherr-International AG
Merloni (Antonio) SpA
Midea Group Holding Company Limited
Miele & Cie KG
Mitsubishi Electric Corporation
Mondragon Corporacion Cooperativa
Panasonic Corporation
Samsung Electronics Company Limited
SANYO Electric, see Panasonic
Sharp Corporation
Sub-Zero Incorporated
Tatung Company Limited
Toshiba Corporation
Videocon Industries Limited
Viking Range Corporation
Whirlpool Corporation
Wolf Appliance, see Sub-Zero
Wuxi Little Swan, see Midea Group Holding
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table
SECTION II -- MARKET ENVIRONMENT
1 World Gross Domestic Product by Region
2 World Per Capita GDP by Region
3 World Residential Construction Expenditures by Region
4 World Population by Region
5 World Urban Population by Region
6 Number of Households by Region
SECTION III -- OVERVIEW
1 World Major Household Appliance Demand by Region
2 World Major Household Appliance Demand by Product
3 World Refrigerator & Freezer Demand by Region
5. 4 World Clothes Washer & Dryer Demand by Region
5 World Cooking Appliance Demand by Region
6 World Dishwasher Demand by Region
7 World Major Household Appliance Shipments by Region
8 World Major Household Appliances Net Exports by Region
SECTION IV -- NORTH AMERICA
1 North America: Major Household Appliance Supply & Demand
2 North America: Refrigerator & Freezer Supply & Demand
3 North America: Clothes Washer & Dryer Supply & Demand
4 North America: Cooking Appliance Supply & Demand
5 North America: Dishwasher Supply & Demand
6 United States: Major Household Appliance Supply & Demand
7 United States: Refrigerator & Freezer Supply & Demand
8 United States: Clothes Washer & Dryer Supply & Demand
9 United States: Cooking Appliance Supply & Demand
10 United States: Dishwasher Supply & Demand
11 Canada: Major Household Appliance Supply & Demand
12 Canada: Refrigerator & Freezer Supply & Demand
13 Canada: Clothes Washer & Dryer Supply & Demand
14 Canada: Cooking Appliance Supply & Demand
15 Canada: Dishwasher Supply & Demand
16 Mexico: Major Household Appliance Supply & Demand
17 Mexico: Refrigerator & Freezer Supply & Demand
18 Mexico: Clothes Washer & Dryer Supply & Demand
19 Mexico: Cooking Appliance Supply & Demand
20 Mexico: Dishwasher Supply & Demand
SECTION V -- WESTERN EUROPE
1 Western Europe: Major Household Appliance Supply & Demand
2 Western Europe: Refrigerator & Freezer Supply & Demand
3 Western Europe: Clothes Washer & Dryer Supply & Demand
4 Western Europe: Cooking Appliance Supply & Demand
5 Western Europe: Dishwasher Supply & Demand
6 France: Major Household Appliance Supply & Demand
7 France: Refrigerator & Freezer Supply & Demand
8 France: Clothes Washer & Dryer Supply & Demand
9 France: Cooking Appliance Supply & Demand
10 France: Dishwasher Supply & Demand
11 Germany: Major Household Appliance Supply & Demand
12 Germany: Refrigerator & Freezer Supply & Demand
13 Germany: Clothes Washer & Dryer Supply & Demand
14 Germany: Cooking Appliance Supply & Demand
15 Germany: Dishwasher Supply & Demand
16 Italy: Major Household Appliance Supply & Demand
17 Italy: Refrigerator & Freezer Supply & Demand
18 Italy: Clothes Washer & Dryer Supply & Demand
19 Italy: Cooking Appliance Supply & Demand
20 Italy: Dishwasher Supply & Demand
21 Netherlands: Major Household Appliance Supply & Demand
22 Netherlands: Refrigerator & Freezer Supply & Demand
9. SECTION VIII -- INDUSTRY STRUCTURE
1 World Major Household Appliance Market Share by Company, 2010
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