Lincoln Strategy Group strives to ensure that everyone has the proper tools and knowledge to effect positive public affairs practices. If you're unfamiliar, sit down with LSG for Public Affairs 101.

1. PUBLIC
AFFAIRS
101
LINCOLN STRATEGY GROUP
AND
NATHAN SPROUL
LINCOLN-STRATEGY.ORG

2. MOST PEOPLE KNOW THAT THE
MANAGEMENT OF PUBLIC AFFAIRS IS
CRITICAL WHEN IT COMES TO REACHING
VOTERS, BUT THE DETAILS ARE NOT ALWAYS
FULLY UNDERSTOOD.
IT’S EASY TO USE THE TERM “PUBLIC
AFFAIRS” AS A BUZZWORD WHILE
OVERLOOKING STRATEGY.
LINCOLN-STRATEGY.ORG
WHAT IS PUBLIC
AFFAIRS?

3. IT'S IMPORTANT THAT BUSINESSES,
BRANDS, AND POLITICAL
CAMPAIGNS REAP THE BENEFITS OF
SUCCESSFUL PUBLIC AFFAIRS
MANAGEMENT.
LINCOLN-STRATEGY.ORG
WHAT IS PUBLIC
AFFAIRS?

4. DEVELOPING A
POSITIVE IMAGE
AN EVER-
CHANGING
LANDSCAPE
LINCOLN-STRATEGY.ORG
ENGAGEMENT
BRINGS
SUCCESS
THE FACETS OF PUBLIC AFFAIRS
A+

5. PERHAPS THE MOST IMPORTANT ROLE OF PUBLIC
AFFAIRS FOR ANY ORGANIZATION IS BUILDING
AND MAINTAINING A FAVORABLE REPUTATION
AMONG THE PUBLIC.
A NEGATIVE IMAGE WILL NOT ENGAGE
CUSTOMERS WITH PRODUCTS OR VOTERS TO THE
POLLS. PUBLIC AFFAIRS MANAGEMENT TARGETS
NEGATIVE ASPECTS OF YOUR IMAGE, RESOLVES
THEM, AND CRAFTS A POSITIVE MESSAGE THAT
WILL ATTRACT MORE PEOPLE.
LINCOLN-STRATEGY.ORG
DEVELOPING A
POSITIVE IMAGE

6. DISTRIBUTING PRESS RELEASES
GIVING PERSONAL INTERVIEWS
HOSTING SEMINARS
CURATING A POSITIVE ONLINE PRESENCE
LIVE-BROADCASTING AN EVENT
LINCOLN-STRATEGY.ORG
HOW TO DEVEOP A
POSITIVE IMAGE

7. LIKE MANY FIELDS, PUBLIC AFFAIRS HAS TRANSFORMED
OVER TIME. SOCIAL MEDIA, IN PARTICULAR, HAS CHANGED
THE LANDSCAPE IN RECENT YEARS. WHILE SOCIAL MEDIA
PLATFORMS HAVEN’T TOTALLY MADE TRADITIONAL MEDIA
OBSOLETE, IT HAS HAD A POWERFUL EFFECT. WHEN YOU
KEEP UP TO DATE WITH SOCIAL MEDIA TECHNOLOGY AND
UTILIZE IT TO CONVEY YOUR MESSAGE, YOU WILL REACH
MORE PEOPLE THAN THROUGH TRADITIONAL MEDIA ONLINE.
BUT DON’T FORGET THAT TRADITIONAL WAYS OF
COMMUNICATION ARE STILL IMPORTANT.
LINCOLN-STRATEGY.ORG
A CHANGING
LANDSCAPE

8. SUCCESS IS ALWAYS THE GOAL, RIGHT?
PUBLIC AFFAIRS BRINGS EXPOSURE IN WAYS THAT
TRADITIONAL ADVERTISING DOES NOT.
CREATING WELL-WRITTEN PRESS RELEASES, BUILDING
CONNECTIONS WITH MEDIA OUTLETS AND UTILIZING WEB
BROADCASTS ARE ALL EFFECTIVE WAYS OF REACHING YOUR
TARGET AUDIENCE. WHEN YOU PUT YOURSELF AND YOUR
ORGANIZATION OUT THERE IN A POSITIVE LIGHT, THE PUBLIC
REACTS POSITIVELY.
LINCOLN-STRATEGY.ORG
DRIVING ENGAGEMENT

9. PUBLIC AFFAIRS IS AN INCREDIBLY VALUABLE TOOL
FOR ANY BUSINESS OR INDIVIDUAL LOOKING TO
MARKET THEMSELVES AND INFLUENCE THE PUBLIC.
PROPER UTILIZATION OF PUBLIC AFFAIRS AND
KEEPING UP WITH TRENDS AND CHANGES WITHIN
THE INDUSTRY CAN MAKE OR BREAK A PUBLIC
IMAGE.
LINCOLN-STRATEGY.ORG
CONCLUSION