Meaningful UX, iterative product development and great teams are vital to achieve success in a fast-paced world where customer expectations are high! This talk illustrates how one creates value-driven innovation through meaningful product design, insight, attention to detail and reflection.
2. Lillian Ayla Ersoy
Design Lead / Konseptutvikler / Interaksjon Designer
Product Designer / Service Designer
12 years of experience with design and product development
3. Grew up acting,
dancing & painting.
Studied business &
visual communication.
Desperately needed to
escape the midwest,
USA and find my roots
back in Norway.
Started working as
a designer in 2005,
and moved to
Norway in 2006.
Spent the first 7 years
designing from a brief,
and the last 5 years
forming it.
4. The landscape is evolving fast.
We need to adapt quickly
and think differently.
14. ”Designing an interface to be usable is
like a chef creating edible food.”
Aaron Walters, Design for emotion
15. 90% of our decisions are based
on emotion while only 10% are
based on logic.
16. The Design Success Ladder
by DRAWBACKWARDS
MEANINGFUL
DELIGHTFUL
COMFORTABLE
USABLE
FUNCTIONAL
Credit: DRAWBACKWARDS
17. FUNCTIONAL
They change the user’s life and create
long-lasting success. They have a strong
brand strategy, delightful design, unique
voice and and a deep empathy for users.
USABLE
COMFORTABLE
DELIGHTFUL
MEANINGFUL
Credit: DRAWBACKWARDS
36. “Deep work will make you better at what you do and provide
the sense of true fulfillment that comes from craftsmanship.
In short, deep work is like a super power in our increasingly
competitive twenty-first century economy.”
— Cal Newport, Author of Deep Work
37.
38. “Teamwork is the ability to work together toward a
common vision. … It is the fuel that allows common
people to attain uncommon results.”
– Andrew Carnegie
40. 60 PERCENT OF THE FEATURES WE BUILD IS WASTE.
The research shows that more than 60% of features in software products are rarely or never used.
http://www.leanstartupcircle.com/links/128
41. MVP: Minimum Viable Product
A product built from the smallest set of features
that delivers customer value.
http://www.leanstartupcircle.com/links/128
Lovable
42. an holistic and dynamic
design language across teams
new solutions
from teams
currently
approved designs
43. prototype and get feedback
real html code
mockups
sketch design
+ invision
50. There is an untapped potential
of knowledge in Norway from
feedback through surveys,
analytics and support.
51. MEANING
create meaningful services and
products that bring value
through great teams who
celebrate their goals together.
ITERATION
build, measure and learn.
action beats perfection.
just launch and
continuously improve.
INSIGHT
understand pains, opportunities &
trends. walk in the shoes of the
people you are designing for
before, during and after.