Social media marketing can provide many benefits to businesses including increased marketing effectiveness, revenues, website traffic and brand recognition. The most important social media platform is Facebook, used by 51% of marketers. Effective social media marketing tasks include creating and distributing content while engaging with and responding to followers. Specific techniques include influencer marketing, campaigns and contests to promote engagement. Examples of successful social media campaigns include Nike's #makeitcount campaign and Lay's Do Us a Flavor contest that increased sales. The Ice Bucket Challenge on Facebook and Twitter raised $115 million in donations for ALS research.
7. Social Media Marketing Techniques
1. Influencer marketing
Engagement of opinion formers and opinion leaders
2. Campaigns and contests
Create content with hashtags. Get more likes
8. NIKE #makeitcount
• Endorsed by
a number of
Olympic and
world
athletes.
• Youtubers
Casey Neistat
and Max
Joseph
• Nike saw an
18% increase
in profit
9. Lay's-Do Us a Flavor
• $1 million prize for whatever flavor was voted the best
• 3.8 million fans participated
• Lays gained a 12% increase in sales
10. Mercedes #CLATakeTheWheel
• Engaged Instagram
photographers that
all have around
500,000 followers.
• The photographers
just need to include
the hashtag
#CLATakeTheWheel,
their followers just
need to like the
photos
• Asked youtuber
Neistat to make a
commercial
11. TOMS #withoutshoes
• Would you go barefoot for a day?
• One photo of bare feet=a new pair of shoes to a
child in need
12. ICE BUCKET CHALLENGE
• Over 2 million people were tagged in Ice Bucket Challenge videos on Facebook
• The aim was to promote the awareness of ALS
• Dump a bucket of icy water on your head and donate $10
• If you refuse you should donate $100
• Donations have been used primarily towards ALS research
• Many high-profile
individuals participated
• $115 million donation
• The success was due to
Facebook and Twitter
