Why You Can't Score On Social Media Without Landing Pages

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Learn from real world examples: find out how landing pages can help make your next social media marketing campaign a success.

Marketing

Why You Can’t
Score
On Social Media
...WITHOUT LANDING PAGEs

Tia Kelly
Social Strategist, Unbounce
@lil_tea
#OMGConf

A lot of marketers
have great ideas.
are making a huge mistake.

They’re sending their social traffic
to
their

They’re sending their social traffic
to
their
home page.

They’re sending their social traffic
to
their
home page.
Carmine Marinelli/QMI AGENCY

Never Start A Marketing Campaign
Without A Dedicated Landing Page
@oligardner

Social Media
Never Start A Marketing Campaign
Without A Dedicated Landing Page
@oligardner

Social Media
Never Start A Marketing Campaign
Without A Dedicated Landing Page
dedicated landing page
Distinct from your main website.
@oligardner
One goal.
One call to action.

Social Media
Never Start A Marketing Campaign
Without A Dedicated Landing Page
dedicated landing page
One goal.
Distinct from your main website.
@oligardner
One goal.
One call to action.

message
match
Strong message match reassures people
they have come to the right place.

If you send your prospects
to your home page:

If you send your prospects
to a dedicated landing page:
score!

http://webinar.unbounce.com/mythbusting/
Google URL Builder
Social
Facebook
conversion-rate-optimization
Webinar-Tim-Ash

1. NSAMCWADLP
2. ONE GOAL
3. MESSAGE MATCH
3. LPs 4 LYFE

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Why You Can't Score On Social Media Without Landing Pages

1. Why You Can’t Score On Social Media ...WITHOUT LANDING PAGEs

2. Tia Kelly Social Strategist, Unbounce @lil_tea #OMGConf

3. A lot of marketers have great ideas.

4. A lot of marketers have great ideas. are making a huge mistake.

5. They’re sending their social traffic

6. They’re sending their social traffic to

7. They’re sending their social traffic to their

8. They’re sending their social traffic to their home page.

9. They’re sending their social traffic to their home page. Carmine Marinelli/QMI AGENCY

10. NSAMCWADLP @oligardner

11. ? Takashi Hososhima

12. Never Start A Marketing Campaign Without A Dedicated Landing Page @oligardner

13. Social Media Never Start A Marketing Campaign Without A Dedicated Landing Page @oligardner

14. Social Media Never Start A Marketing Campaign Without A Dedicated Landing Page dedicated landing page Distinct from your main website. @oligardner One goal. One call to action.

15. Social Media Never Start A Marketing Campaign Without A Dedicated Landing Page dedicated landing page One goal. Distinct from your main website. @oligardner One goal. One call to action.

16. Ad example

17. Ad example

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20. 34 leaks!

21. ALL THE THINGS!!!!!

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25. NSAMCWADLP

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27. landing page