The State of Social Media and Digital in the Philippines for 2017. Excerpt and summarized from the data by We Are Social and Hootsuite.

1. 2017
THE STATE OF
SOCIAL MEDIA AND DIGITAL
IN THE PHILIPPINES

2. Fleire Castro
Digital Marketing Consultant /
Proprietor
Third Team Media
@fleirecastro

3. THIRD TEAM MEDIA
A SOCIAL MEDIA AND DIGITAL AGENCY

4. DATA EXCERPT FROM

6. Internet penetration in the
Philippines is at
58%of the total population.
8% higher than global average. 23rd country with highest penetration.

8. Growth of internet users
in the Philippines is at
27%Year on year change
VS January 2016
17% higher than global average. Second to Indonesia’s 51%.

10. Philippines has 3rd lowest fixed
internet connection speed at
average of
4.2 mbps
Below global average of 6.3 mbps.
Following Niger at 3.0 and India at 4.1 mbps.

12. Filipinos spend the most time on
the internet with an average total of
8.59 hoursper day.
Followed by Brazil at 8.55 hours and Thailand at 8.49 hours.

13. Filipinos spend their time on the
internet via
laptop/desktop
at an average of
5.23 hours
per day.

14. Filipinos spend their time on the
internet via
mobile device
at an average of
3.36 hours
per day.

16. 38%of total web traffic in the
Philippines are served through
mobile phones
Lower than the global average of 50%

18. Social media penetration in the
Philippines is at
58%of the total population.
Monthly active accounts on the top social network.
Similar to the country’s internet penetration.
15th highest overall. Higher than global average of 37%.

20. Social media penetration in the
Philippines is at
58%of the total population.
Monthly active accounts on the top social network.
Similar to the country’s internet penetration.
15th highest overall. Higher than global average of 37%.

23. Philippines social media
users grew by
25%vs January 2016
Higher than global average of 21%
With an additional 12M users.
YOY highest increase is Saudi Arabia with 73%, UAE by 46%.

25. Filipinos spend the highest time on
social media
at an average of
4.17 hours
per day.
Highest time overall. Followed by Brazil and Argentina.
Lowest is Japan at 40mins.

27. 50MFacebook users/accounts are
in the Philippines.
18-65+ based on ad data.

29. 42%
daily active users
of Facebook in the Philippines
Versus total users

32. 6thcountry with largest number of
active Facebook users
Highest is US, India, Brazil, Indonesia, Mexico

34. 52%active accounts on Facebook in the
Philippines are accessed via
mobile
Compared to population.
Global average is 34%.
Highest is UAE at 88%.

36. 7thcountry with largest growth in
number of social media users
vs 2016
Highest is China, India, Indonesia, Brazil, United States, Mexico.

41. 75%of Filipinos use mobile phones
Compared to national population.

42. 126%mobile connections in the
Philippines
Compared to national population.

43. 96%of Filipinos are on pre-paid mobile
connection

44. Thank you!
Questions, Comments, Suggestions?

45. FLEIRE CASTRO
0918 265 6696!
fleire@thirdteam.org!
www.thirdteam.org!