SlideShare uma empresa Scribd logo
1 de 24
Baixar para ler offline
Your Guide to Social Advertising
for the
Holiday Season
Tim Bosch | Director of Media and Planning | Likeable Media | @timmybosch

#SocialAds
Tim Bosch
@timmybosch
@LikeableMedia
Director of Media Planning

#SocialAds
What’s Inside?

• Approaching Facebook Advertising

• Facebook Ads & the Holiday Season
• Q&A, Feedback

#SocialAds
Approaching Facebook
Advertising

#SocialAds
What Sets Facebook Apart?

•

180 Million Monthly Users in the USA

•

136 Million Monthly Users on Mobile in the USA

•

Mobile users spend 1 out of 5 minutes on Facebook

•

Average time spent per Facebook visit is 20 Minutes

•

Paid efforts to effectively reach and target these users has improved
dramatically in the past year

#SocialAds
What Sets Facebook Apart?

• Paid efforts to reach these users is becoming better and better
by the month
•

Targeted Reach – constantly adding improved targeting

•

Deep Engagement – better visual formats in the News Feed
(particularly on mobile) and ability to enter the News Feed of nonfans has benefited advertisers

#SocialAds
What Sets Facebook Apart?

Marketing Objectives

Generate the right response

Targeting

from the right people

Ad Placement

by showing them

Creative

the right message

Campaign Set-Up

efficiently

Buying
Measuring

with demonstrable results
#SocialAds
First Thing’s First: What’s the Marketing Objective?

•

Increase sales in store/online or
acquire new customers in store/online

•

Launch new product/brand

•

Increase product/brand awareness

•

Drive loyalty

•

Drive app installs

#SocialAds
Overview of Targeting Capabilities

•

Standard Audiences

•

Custom Audiences

•

Lookalike Audiences

#SocialAds
Standard Audiences

#SocialAds
Partner Categories

Reach people on Facebook based on 3rd party data of their
offline activities

#SocialAds
Custom Audiences

Reach your specific customers at scale by targeting your lists

#SocialAds
Lookalike Audience

•

Find more people who look like your best
customers

•

Further qualify the Lookalike audience by
layering additional targeting
(Demographics, location,
interests/lifestyle, 3rd party data)

#SocialAds
Custom Audience Targeting Ideas

• Target subsets of your custom audience. Examples:
•

Prospects vs. Customers

•

Key dates (renewals, birthdays, etc.)

• Create specific Lookalike Audience segments. Examples:
•

People who bought your product in the last 3 months

•

People who spent the most on your products last holiday season

•

Opt-In subscribers who never open you emails

#SocialAds
Facebook Ad Placement Options

#SocialAds
Placement: The Desktop News Feed & Mobile Newsfeed
Facebook’s native ad placement

#SocialAds
Right Hand Side

The cheapest real estate on
Facebook (lowest CPM)

#SocialAds
Facebook Ads & the
Holiday Season

#SocialAds
Why Invest in Facebook Ads This Season?

20% of the time a
consumer spends
using apps on his
or her mobile
device is with a
Facebook app.

#SocialAds
Page Post Link Ads: Photo Views Turned Web Traffic

What once was lost…
…Now is found.

#SocialAds
Page Post Link Ad Opportunity

•

People click on images more than
anything else on Facebook

•

Now instead of seeing a full-size image
when they click, consumers are sent to
your site

•

However, many brands are still using
the old “work around” to drive web
traffic – posting a photo with a link
within the text prompt

#SocialAds
Measure True ROI with Conversion Tracking
Create an offline pixel and start optimizing your ads for web conversions

#SocialAds
Dark Posts = Dynamic Creative

Here’s a small list of reasons to be using Unpublished Page Posts
this season:
• To show special offers to specific Facebook Custom Audiences – can
be a powerful technique for driving sales during holidays
• To test different creative on a smaller scale before using the best
performing messaging as a fully promoted regular Page Post

• Drive engagement & conversions at scale without clogging your current
fan bases’ News Feeds
• To have the ability to post to mobile or desktop only
#SocialAds
Questions? Feedback?

Tim Bosch
@timmybosch
#SocialAds

Mais conteúdo relacionado

Mais procurados

Facebook Pay Per Click Ads For Great Agents
Facebook Pay Per Click Ads For Great AgentsFacebook Pay Per Click Ads For Great Agents
Facebook Pay Per Click Ads For Great Agents
Stacey Alcorn
 

Mais procurados (20)

Facebook Advertisement Definition
Facebook Advertisement DefinitionFacebook Advertisement Definition
Facebook Advertisement Definition
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for Business
 
Custom-facebook-applications
Custom-facebook-applicationsCustom-facebook-applications
Custom-facebook-applications
 
Facebook Ads Explained
Facebook Ads ExplainedFacebook Ads Explained
Facebook Ads Explained
 
Introduction to Facebook Ads
Introduction to Facebook AdsIntroduction to Facebook Ads
Introduction to Facebook Ads
 
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
 
Facebook Marketing Campaigns
Facebook Marketing CampaignsFacebook Marketing Campaigns
Facebook Marketing Campaigns
 
Facebook Advertising: It Just Keeps Getting Better
Facebook Advertising: It Just Keeps Getting BetterFacebook Advertising: It Just Keeps Getting Better
Facebook Advertising: It Just Keeps Getting Better
 
Why and how to successfully use facebook for marketing - Greece december 2010
Why and how to successfully use facebook for marketing  - Greece december 2010Why and how to successfully use facebook for marketing  - Greece december 2010
Why and how to successfully use facebook for marketing - Greece december 2010
 
Facebook ~social networking and business~
Facebook ~social networking and business~Facebook ~social networking and business~
Facebook ~social networking and business~
 
NeuroSocial Credentials
NeuroSocial Credentials NeuroSocial Credentials
NeuroSocial Credentials
 
Stop Chasing Shiny Objects
Stop Chasing Shiny Objects Stop Chasing Shiny Objects
Stop Chasing Shiny Objects
 
SocialPages Partner Gears
SocialPages Partner GearsSocialPages Partner Gears
SocialPages Partner Gears
 
Newsflash, Marketers Can Still Achieve Success With Organic: An Overview
Newsflash, Marketers Can Still Achieve Success With Organic: An OverviewNewsflash, Marketers Can Still Achieve Success With Organic: An Overview
Newsflash, Marketers Can Still Achieve Success With Organic: An Overview
 
How to work with bloggers by Brenna Holeman
How to work with bloggers by Brenna HolemanHow to work with bloggers by Brenna Holeman
How to work with bloggers by Brenna Holeman
 
Leveraging Digital Marketing For Real Estate Agents
Leveraging Digital Marketing For Real Estate AgentsLeveraging Digital Marketing For Real Estate Agents
Leveraging Digital Marketing For Real Estate Agents
 
Facebook Business Pages by dBroseGroup
Facebook Business Pages by dBroseGroupFacebook Business Pages by dBroseGroup
Facebook Business Pages by dBroseGroup
 
Part 3 - Social Media Strategies 201 at Seattle's School of Visual Concepts
Part 3 - Social Media Strategies 201 at Seattle's School of Visual ConceptsPart 3 - Social Media Strategies 201 at Seattle's School of Visual Concepts
Part 3 - Social Media Strategies 201 at Seattle's School of Visual Concepts
 
7 Habits of Highly Effective Facebook Ads - SMX Israel
7 Habits of Highly Effective Facebook Ads - SMX Israel7 Habits of Highly Effective Facebook Ads - SMX Israel
7 Habits of Highly Effective Facebook Ads - SMX Israel
 
Facebook Pay Per Click Ads For Great Agents
Facebook Pay Per Click Ads For Great AgentsFacebook Pay Per Click Ads For Great Agents
Facebook Pay Per Click Ads For Great Agents
 

Semelhante a Your Guide To Social Advertising For The Holiday Season

Fran camp facebook beyond the hype final draft
Fran camp facebook beyond the hype final draftFran camp facebook beyond the hype final draft
Fran camp facebook beyond the hype final draft
Inbound Lead Solutions
 
Facebook advertising best practices
Facebook advertising best practicesFacebook advertising best practices
Facebook advertising best practices
Candace Newton
 
Social Networking World Forum How To Run A Social Media Campaign On Faceboo...
Social Networking World Forum   How To Run A Social Media Campaign On Faceboo...Social Networking World Forum   How To Run A Social Media Campaign On Faceboo...
Social Networking World Forum How To Run A Social Media Campaign On Faceboo...
Toby Beresford
 
Social media strategy | Social media marketing
Social media strategy | Social media marketingSocial media strategy | Social media marketing
Social media strategy | Social media marketing
Sivaranjan_SEM
 
Is a Facebook Like Campaign Worth the Resources?
Is a Facebook Like Campaign Worth the Resources?Is a Facebook Like Campaign Worth the Resources?
Is a Facebook Like Campaign Worth the Resources?
cookieweb
 
Introduction to social media by Alex
Introduction to social media by AlexIntroduction to social media by Alex
Introduction to social media by Alex
ideaboxmm
 
Viral marketing advertising strategies for social networks presentation
Viral marketing   advertising strategies for social networks presentationViral marketing   advertising strategies for social networks presentation
Viral marketing advertising strategies for social networks presentation
Hasnain Baber
 
Engage 2013 - Driving ROI with Facebook
Engage 2013 - Driving ROI with FacebookEngage 2013 - Driving ROI with Facebook
Engage 2013 - Driving ROI with Facebook
Webtrends
 

Semelhante a Your Guide To Social Advertising For The Holiday Season (20)

Facebook marketing
Facebook marketingFacebook marketing
Facebook marketing
 
Fran camp facebook beyond the hype final draft
Fran camp facebook beyond the hype final draftFran camp facebook beyond the hype final draft
Fran camp facebook beyond the hype final draft
 
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...Computer Assisted Social Interactions: Social Media 101, Building A Presenc...
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...
 
Facebook advertising best practices
Facebook advertising best practicesFacebook advertising best practices
Facebook advertising best practices
 
How To Run A Social Media Campaign On Facebook by Nudge London
How To Run A Social Media Campaign On Facebook by Nudge LondonHow To Run A Social Media Campaign On Facebook by Nudge London
How To Run A Social Media Campaign On Facebook by Nudge London
 
Social Networking World Forum How To Run A Social Media Campaign On Faceboo...
Social Networking World Forum   How To Run A Social Media Campaign On Faceboo...Social Networking World Forum   How To Run A Social Media Campaign On Faceboo...
Social Networking World Forum How To Run A Social Media Campaign On Faceboo...
 
Ebela: Social media - roadmap: Proposal by FPS
Ebela: Social media - roadmap: Proposal by FPSEbela: Social media - roadmap: Proposal by FPS
Ebela: Social media - roadmap: Proposal by FPS
 
How and why you should spend money on facebook.
How and why you should spend money on facebook.How and why you should spend money on facebook.
How and why you should spend money on facebook.
 
'Tis the Season: Leveraging Social Media Ad Campaigns for the Holidays
'Tis the Season: Leveraging Social Media Ad Campaigns for the Holidays'Tis the Season: Leveraging Social Media Ad Campaigns for the Holidays
'Tis the Season: Leveraging Social Media Ad Campaigns for the Holidays
 
Digital School Atlanta - Social Media Advertising Demystified
Digital School Atlanta - Social Media Advertising DemystifiedDigital School Atlanta - Social Media Advertising Demystified
Digital School Atlanta - Social Media Advertising Demystified
 
Social media strategy | Social media marketing
Social media strategy | Social media marketingSocial media strategy | Social media marketing
Social media strategy | Social media marketing
 
Social Vantage - Social Media Marketing Strategy
Social Vantage - Social Media Marketing StrategySocial Vantage - Social Media Marketing Strategy
Social Vantage - Social Media Marketing Strategy
 
Facebook advertising basics
Facebook advertising basics Facebook advertising basics
Facebook advertising basics
 
Is a Facebook Like Campaign Worth the Resources?
Is a Facebook Like Campaign Worth the Resources?Is a Facebook Like Campaign Worth the Resources?
Is a Facebook Like Campaign Worth the Resources?
 
Introduction to social media by Alex
Introduction to social media by AlexIntroduction to social media by Alex
Introduction to social media by Alex
 
Viral marketing strategies and advertising strategies for social networks
Viral marketing strategies and advertising strategies for social networksViral marketing strategies and advertising strategies for social networks
Viral marketing strategies and advertising strategies for social networks
 
Viral marketing advertising strategies for social networks presentation
Viral marketing   advertising strategies for social networks presentationViral marketing   advertising strategies for social networks presentation
Viral marketing advertising strategies for social networks presentation
 
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...
 
Viral Marketing Advertising Strategies For Social Networks Presentation (Ti...
Viral Marketing   Advertising Strategies For Social Networks Presentation (Ti...Viral Marketing   Advertising Strategies For Social Networks Presentation (Ti...
Viral Marketing Advertising Strategies For Social Networks Presentation (Ti...
 
Engage 2013 - Driving ROI with Facebook
Engage 2013 - Driving ROI with FacebookEngage 2013 - Driving ROI with Facebook
Engage 2013 - Driving ROI with Facebook
 

Mais de Likeable Media

Shut Up and Listen Webinar: How Listening Will Earn Your Brand More Money Tha...
Shut Up and Listen Webinar: How Listening Will Earn Your Brand More Money Tha...Shut Up and Listen Webinar: How Listening Will Earn Your Brand More Money Tha...
Shut Up and Listen Webinar: How Listening Will Earn Your Brand More Money Tha...
Likeable Media
 
Social Media Trends Snapshot 2013
Social Media Trends Snapshot 2013Social Media Trends Snapshot 2013
Social Media Trends Snapshot 2013
Likeable Media
 
The Future of Social Media Is In Your Pocket
The Future of Social Media Is In Your PocketThe Future of Social Media Is In Your Pocket
The Future of Social Media Is In Your Pocket
Likeable Media
 
Best Practices for Creating Engaging Social Media Content
Best Practices for Creating Engaging Social Media ContentBest Practices for Creating Engaging Social Media Content
Best Practices for Creating Engaging Social Media Content
Likeable Media
 
Social Media ROI in 7 Easy Steps
Social Media ROI in 7 Easy StepsSocial Media ROI in 7 Easy Steps
Social Media ROI in 7 Easy Steps
Likeable Media
 
Why Dentists Should Use Facebook To Become More Likeable And Profitable
Why Dentists Should Use Facebook To Become More Likeable And ProfitableWhy Dentists Should Use Facebook To Become More Likeable And Profitable
Why Dentists Should Use Facebook To Become More Likeable And Profitable
Likeable Media
 
How Strategic Promotions Can Positively Impact Your Brand
How Strategic Promotions Can Positively Impact Your BrandHow Strategic Promotions Can Positively Impact Your Brand
How Strategic Promotions Can Positively Impact Your Brand
Likeable Media
 
Effective Email Marketing
Effective Email MarketingEffective Email Marketing
Effective Email Marketing
Likeable Media
 
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be LikeableWhy It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Likeable Media
 
Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...
Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...
Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...
Likeable Media
 
Building a Solid Content Strategy
Building a Solid Content StrategyBuilding a Solid Content Strategy
Building a Solid Content Strategy
Likeable Media
 
How to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media ManagerHow to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media Manager
Likeable Media
 

Mais de Likeable Media (20)

Pokemon Go For Your Business
Pokemon Go For Your BusinessPokemon Go For Your Business
Pokemon Go For Your Business
 
2015 Social Media Trends and Predictions
2015 Social Media Trends and Predictions2015 Social Media Trends and Predictions
2015 Social Media Trends and Predictions
 
Shut Up and Listen Webinar: How Listening Will Earn Your Brand More Money Tha...
Shut Up and Listen Webinar: How Listening Will Earn Your Brand More Money Tha...Shut Up and Listen Webinar: How Listening Will Earn Your Brand More Money Tha...
Shut Up and Listen Webinar: How Listening Will Earn Your Brand More Money Tha...
 
There's Life Beyond Facebook: Big Brands On Small Networks
There's Life Beyond Facebook: Big Brands On Small NetworksThere's Life Beyond Facebook: Big Brands On Small Networks
There's Life Beyond Facebook: Big Brands On Small Networks
 
8 Ways To Determine If Your Brand Is Likeable
8 Ways To Determine If Your Brand Is Likeable8 Ways To Determine If Your Brand Is Likeable
8 Ways To Determine If Your Brand Is Likeable
 
The Most Likeable Senior Executives Online
The Most Likeable Senior Executives OnlineThe Most Likeable Senior Executives Online
The Most Likeable Senior Executives Online
 
The New Marketing Reality: Visual Content
The New Marketing Reality: Visual ContentThe New Marketing Reality: Visual Content
The New Marketing Reality: Visual Content
 
Social Media Trends Snapshot 2013
Social Media Trends Snapshot 2013Social Media Trends Snapshot 2013
Social Media Trends Snapshot 2013
 
Build Your Social Strategy in 30 Minutes - WOMM-U
Build Your Social Strategy in 30 Minutes - WOMM-UBuild Your Social Strategy in 30 Minutes - WOMM-U
Build Your Social Strategy in 30 Minutes - WOMM-U
 
The Future of Social Media Is In Your Pocket
The Future of Social Media Is In Your PocketThe Future of Social Media Is In Your Pocket
The Future of Social Media Is In Your Pocket
 
The (Im)possible Role of the Social Media Manager
The (Im)possible Role of the Social Media ManagerThe (Im)possible Role of the Social Media Manager
The (Im)possible Role of the Social Media Manager
 
Best Practices for Creating Engaging Social Media Content
Best Practices for Creating Engaging Social Media ContentBest Practices for Creating Engaging Social Media Content
Best Practices for Creating Engaging Social Media Content
 
Social Media ROI in 7 Easy Steps
Social Media ROI in 7 Easy StepsSocial Media ROI in 7 Easy Steps
Social Media ROI in 7 Easy Steps
 
Why Dentists Should Use Facebook To Become More Likeable And Profitable
Why Dentists Should Use Facebook To Become More Likeable And ProfitableWhy Dentists Should Use Facebook To Become More Likeable And Profitable
Why Dentists Should Use Facebook To Become More Likeable And Profitable
 
How Strategic Promotions Can Positively Impact Your Brand
How Strategic Promotions Can Positively Impact Your BrandHow Strategic Promotions Can Positively Impact Your Brand
How Strategic Promotions Can Positively Impact Your Brand
 
Effective Email Marketing
Effective Email MarketingEffective Email Marketing
Effective Email Marketing
 
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be LikeableWhy It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
 
Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...
Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...
Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...
 
Building a Solid Content Strategy
Building a Solid Content StrategyBuilding a Solid Content Strategy
Building a Solid Content Strategy
 
How to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media ManagerHow to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media Manager
 

Último

💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
Cara Menggugurkan Kandungan 087776558899
 
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Heena Escort Service
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
eliklein8
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
ZurliaSoop
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
eliklein8
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
Health
 
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
ZurliaSoop
 
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
Cara Menggugurkan Kandungan 087776558899
 
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdfSociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
SocioCosmos
 

Último (17)

BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRBVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
 
The Butterfly Effect
The Butterfly EffectThe Butterfly Effect
The Butterfly Effect
 
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolution
 
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
 
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
 
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
 
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic HappensIgnite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
 
Marketing Plan - Social Media. The Sparks Foundation
Marketing Plan -  Social Media. The Sparks FoundationMarketing Plan -  Social Media. The Sparks Foundation
Marketing Plan - Social Media. The Sparks Foundation
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
 
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
 
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
 
Content strategy : Content empire and cash in
Content strategy : Content empire and cash inContent strategy : Content empire and cash in
Content strategy : Content empire and cash in
 
Enhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingEnhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content Marketing
 
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdfSociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
 

Your Guide To Social Advertising For The Holiday Season

  • 1. Your Guide to Social Advertising for the Holiday Season Tim Bosch | Director of Media and Planning | Likeable Media | @timmybosch #SocialAds
  • 3. What’s Inside? • Approaching Facebook Advertising • Facebook Ads & the Holiday Season • Q&A, Feedback #SocialAds
  • 5. What Sets Facebook Apart? • 180 Million Monthly Users in the USA • 136 Million Monthly Users on Mobile in the USA • Mobile users spend 1 out of 5 minutes on Facebook • Average time spent per Facebook visit is 20 Minutes • Paid efforts to effectively reach and target these users has improved dramatically in the past year #SocialAds
  • 6. What Sets Facebook Apart? • Paid efforts to reach these users is becoming better and better by the month • Targeted Reach – constantly adding improved targeting • Deep Engagement – better visual formats in the News Feed (particularly on mobile) and ability to enter the News Feed of nonfans has benefited advertisers #SocialAds
  • 7. What Sets Facebook Apart? Marketing Objectives Generate the right response Targeting from the right people Ad Placement by showing them Creative the right message Campaign Set-Up efficiently Buying Measuring with demonstrable results #SocialAds
  • 8. First Thing’s First: What’s the Marketing Objective? • Increase sales in store/online or acquire new customers in store/online • Launch new product/brand • Increase product/brand awareness • Drive loyalty • Drive app installs #SocialAds
  • 9. Overview of Targeting Capabilities • Standard Audiences • Custom Audiences • Lookalike Audiences #SocialAds
  • 11. Partner Categories Reach people on Facebook based on 3rd party data of their offline activities #SocialAds
  • 12. Custom Audiences Reach your specific customers at scale by targeting your lists #SocialAds
  • 13. Lookalike Audience • Find more people who look like your best customers • Further qualify the Lookalike audience by layering additional targeting (Demographics, location, interests/lifestyle, 3rd party data) #SocialAds
  • 14. Custom Audience Targeting Ideas • Target subsets of your custom audience. Examples: • Prospects vs. Customers • Key dates (renewals, birthdays, etc.) • Create specific Lookalike Audience segments. Examples: • People who bought your product in the last 3 months • People who spent the most on your products last holiday season • Opt-In subscribers who never open you emails #SocialAds
  • 15. Facebook Ad Placement Options #SocialAds
  • 16. Placement: The Desktop News Feed & Mobile Newsfeed Facebook’s native ad placement #SocialAds
  • 17. Right Hand Side The cheapest real estate on Facebook (lowest CPM) #SocialAds
  • 18. Facebook Ads & the Holiday Season #SocialAds
  • 19. Why Invest in Facebook Ads This Season? 20% of the time a consumer spends using apps on his or her mobile device is with a Facebook app. #SocialAds
  • 20. Page Post Link Ads: Photo Views Turned Web Traffic What once was lost… …Now is found. #SocialAds
  • 21. Page Post Link Ad Opportunity • People click on images more than anything else on Facebook • Now instead of seeing a full-size image when they click, consumers are sent to your site • However, many brands are still using the old “work around” to drive web traffic – posting a photo with a link within the text prompt #SocialAds
  • 22. Measure True ROI with Conversion Tracking Create an offline pixel and start optimizing your ads for web conversions #SocialAds
  • 23. Dark Posts = Dynamic Creative Here’s a small list of reasons to be using Unpublished Page Posts this season: • To show special offers to specific Facebook Custom Audiences – can be a powerful technique for driving sales during holidays • To test different creative on a smaller scale before using the best performing messaging as a fully promoted regular Page Post • Drive engagement & conversions at scale without clogging your current fan bases’ News Feeds • To have the ability to post to mobile or desktop only #SocialAds