This document summarizes the value of using Facebook to promote a dental practice. It discusses how dentists can reach new patients and stay top of mind by updating their Facebook page with office news and engaging in conversations. Building relationships on Facebook allows dentists to get to know patients outside of the office. The document promotes a service called Likeable Dentists that helps dental practices succeed on Facebook through patient ambassador marketing kits, targeted Facebook ad campaigns, content creation and management, and request forms. Practices can pay $1,800 annually or $189 per month to access these services.