1. Top 10 Brands on
&
@DaveKerpen, CEO, @LikeableMedia
Author of @likeablebook
June 2011

2. what’s in store…
• Top 5 Facebook brands + what we
can learn
• Top 5 Twitter brands + what we
can learn
Tweet us at @LikeableBook + @LikeableMedia --- use hashtag
#likeable

4. 1. The Pampered Chef
*Likeable client

5. Lesson: Ask your staff, customers, vendors, and
partners – who already know you and like you - to
“like” your Facebook page first.

6. 2. restaurant.com*
*Likeable client

7. Lesson: Ask a lot of questions. You’ll get valuable
feedback, plus you’ll be more likely to appear in
your fans’ newsfeeds.

8. 3. Oreo

9. Lesson: Share lots of photos, and ask your fans to
share photos. Facebook’s Photos remain the most
viral feature of its platform.

10. 4. Vitamin Water

11. Lesson: Find the resources to respond to your fans
questions and inquiries.

12. 5. Boloco

13. Lesson: If you have physical location(s), use Place
Pages and Deals to drive traffic through your
doors.

15. 1. VEVO

16. Lesson: Authentically engage with celebrities.
With much larger followings than most brands,
celebrities can easily influence your brand and
follower count on Twitter.

17. 2. Taco Bell

18. Lessons: Don’t take yourself so seriously on
Twitter. Accelerate the positive comments and
embrace the negative ones.

19. 3. Delta

20. Lesson: If your customers use your product or
service outside of business hours, figure out a way
to be responsive on Twitter whenever they are in
need of help.

21. 4. Dunkin Donuts

22. 4. Dunkin Donuts
Lesson: Not every brand can be quite as much fun
on Twitter as Dunkin Donuts, but we can all learn
to lighten up a little, ask questions and give away
prizes.

23. 5. Cisco Systems

24. Lesson: Find relevant Twitter chats to participate
in using hashtags. Consider starting and hosting
your own Twitter chat on a regular basis.

26. 10 Proven Strategies for Greater Likeability on Facebook
http://mashable.com/2011/05/10/facebook-marketing-strategies/
8 Brands That Have Found Success on Facebook and What We Can
Learn
http://mashable.com/2011/05/24/successful-brands-facebook/
9 Lessons From Successful Brands on Twitter
http://mashable.com/2011/06/09/brands-twitter-success/

27. thank you/ grand prize/ I love feedback
likeable.com
likeablebook.com
Engage with me @DaveKerpen
on Twitter
Ask us questions @
Facebook.com/LikeableMedia
or @LikeableBook
Or, email me anytime
dave@likeable.com