Case Study: The Pampered Chef - Campaign Launch

•Transferir como PPTX, PDF•

2 gostaram•991 visualizações

Likeable Media

Tecnologia Negócios

Case Study: The Pampered
Chef – Campaign Launch

Goals

• Increase Fans: Reach 50,000 fans in 6 months (Launched on July 15, 2010)

• Create a Strong Social Presence: Establish a strong social presence
and attract new customers and consultants

&

Strategy

• Facebook Engagement: Create and maintain an engaging Facebook Fan
Page with lots of interaction

• Facebook Ads: Implement ads to promote activities within the Fan page

Results

• Gained 10,000 fans in one day, reached goal of 50,000 fans in just 10 days
without any ads

• In October of 2010, The Pampered Chef took out $4,000 in ads, which
resulted in over 34,000 fans with an average cost of 11 cents per fan.

• In November 2010, The Pampered Chef invested another $1,000 in ads to
promote a cooking show streamed through Facebook, which resulted in
over 16,000 new fans with a cost of about 6 cents per fan.

THANK YOU!
Questions? Contact us:
@LikeableMedia
www.facebook.com/LikeableMedia
contact@likeable.com
(212) 660-2458

Mais conteúdo relacionado

Semelhante a Case Study: The Pampered Chef - Campaign Launch

Social Media Case Study: The Christmas Kitchen Makeover Contest by House ProudSocial Samosa

Kona Summer Bucket List - Sasquatch Advertisingngreener

Innovating with Facebook Ads for RestaurantsVarun Gambhir

Promotional Products Week PresentationThe BPMA

STW Retreat 2014 Session 3: FundraisingNik Strong-Cvetich

Spyder Trap Social Media Campaign Strategy - Chamilia Case StudyNols1198

Social Fundraising for GivingTuesdayGivingTuesdayCa

Social media Portfolio Jan 2017 Jelani Roberts Jelani Roberts

It’s all in the planning: developing your content schedule | Content marketin...CharityComms

Fb advertsbrianhusky

Social media portfoliotheuncommons

The Pizza Company's Communication ProposalMinh H. Nguyen

So You've Got Facebook Fans. Now What?Likeable Media

Fb fan page engagementMac Turija

7 Social Media Strategies for Small Businesses and Start UpsEric Ainsworth

Social Media Success: Inspire Your Audience, Build Your BusinessKate Volman

Social Media Strategies for Publishers Kate Volman

SparkMission LLC /Julie Welles Portfolio 2017Julie Welles

Social Media - Making Your Business The Hublivelink

Campaign SnapshotGia Manieri

Semelhante a Case Study: The Pampered Chef - Campaign Launch (20)

Social Media Case Study: The Christmas Kitchen Makeover Contest by House Proud

Kona Summer Bucket List - Sasquatch Advertising

Innovating with Facebook Ads for Restaurants

Promotional Products Week Presentation

STW Retreat 2014 Session 3: Fundraising

Spyder Trap Social Media Campaign Strategy - Chamilia Case Study

Social Fundraising for GivingTuesday

Social media Portfolio Jan 2017 Jelani Roberts

It’s all in the planning: developing your content schedule | Content marketin...

Fb adverts

Social media portfolio

The Pizza Company's Communication Proposal

So You've Got Facebook Fans. Now What?

Fb fan page engagement

7 Social Media Strategies for Small Businesses and Start Ups

Social Media Success: Inspire Your Audience, Build Your Business

Social Media Strategies for Publishers

SparkMission LLC /Julie Welles Portfolio 2017

Social Media - Making Your Business The Hub

Campaign Snapshot

Mais de Likeable Media

Pokemon Go For Your BusinessLikeable Media

2015 Social Media Trends and PredictionsLikeable Media

Shut Up and Listen Webinar: How Listening Will Earn Your Brand More Money Tha...Likeable Media

There's Life Beyond Facebook: Big Brands On Small NetworksLikeable Media

Your Guide To Social Advertising For The Holiday SeasonLikeable Media

8 Ways To Determine If Your Brand Is LikeableLikeable Media

The Most Likeable Senior Executives OnlineLikeable Media

The New Marketing Reality: Visual ContentLikeable Media

Social Media Trends Snapshot 2013Likeable Media

Build Your Social Strategy in 30 Minutes - WOMM-ULikeable Media

The Future of Social Media Is In Your PocketLikeable Media

The (Im)possible Role of the Social Media ManagerLikeable Media

Best Practices for Creating Engaging Social Media ContentLikeable Media

Social Media ROI in 7 Easy StepsLikeable Media

Why Dentists Should Use Facebook To Become More Likeable And ProfitableLikeable Media

How Strategic Promotions Can Positively Impact Your BrandLikeable Media

Effective Email MarketingLikeable Media

Why It Pays for Retailers to Be LikeableLikeable Media

Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...Likeable Media

Building a Solid Content StrategyLikeable Media

Mais de Likeable Media (20)

Pokemon Go For Your Business

2015 Social Media Trends and Predictions

Shut Up and Listen Webinar: How Listening Will Earn Your Brand More Money Tha...

There's Life Beyond Facebook: Big Brands On Small Networks

Your Guide To Social Advertising For The Holiday Season

8 Ways To Determine If Your Brand Is Likeable

The Most Likeable Senior Executives Online

The New Marketing Reality: Visual Content

Social Media Trends Snapshot 2013

Build Your Social Strategy in 30 Minutes - WOMM-U

The Future of Social Media Is In Your Pocket

The (Im)possible Role of the Social Media Manager

Best Practices for Creating Engaging Social Media Content

Social Media ROI in 7 Easy Steps

Why Dentists Should Use Facebook To Become More Likeable And Profitable

How Strategic Promotions Can Positively Impact Your Brand

Effective Email Marketing

Why It Pays for Retailers to Be Likeable

Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...

Building a Solid Content Strategy

Último

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung

Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada

Presentation on how to chat with PDF using ChatGPT code interpreternaman860154

Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent

08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls

CNv6 Instructor Chapter 6 Quality of Servicegiselly40

WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal

Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC

Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes

SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren

Understanding the Laravel MVC ArchitecturePixlogix Infotech

08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls

Slack Application Development 101 Slidespraypatel2

Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited

Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55

Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700

GenCyber Cyber Security Day PresentationMichael W. Hawkins

Swan(sea) Song – personal research during my six years at Swansea ... and bey...Alan Dix

08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls

A Domino Admins Adventures (Engage 2024)Gabriella Davis

Case Study: The Pampered Chef - Campaign Launch

1. Case Study: The Pampered Chef – Campaign Launch

2. Goals • Increase Fans: Reach 50,000 fans in 6 months (Launched on July 15, 2010) • Create a Strong Social Presence: Establish a strong social presence and attract new customers and consultants &

3. Strategy • Facebook Engagement: Create and maintain an engaging Facebook Fan Page with lots of interaction • Facebook Ads: Implement ads to promote activities within the Fan page

4. Results • Gained 10,000 fans in one day, reached goal of 50,000 fans in just 10 days without any ads • In October of 2010, The Pampered Chef took out $4,000 in ads, which resulted in over 34,000 fans with an average cost of 11 cents per fan. • In November 2010, The Pampered Chef invested another $1,000 in ads to promote a cooking show streamed through Facebook, which resulted in over 16,000 new fans with a cost of about 6 cents per fan.

5. Pampered Chef Deals By giving customers an opportunity to engage with the brand on Facebook, the number of fans increased daily.

6. THANK YOU! Questions? Contact us: @LikeableMedia www.facebook.com/LikeableMedia contact@likeable.com (212) 660-2458

Case Study: The Pampered Chef - Campaign Launch

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a Case Study: The Pampered Chef - Campaign Launch

Semelhante a Case Study: The Pampered Chef - Campaign Launch (20)

Mais de Likeable Media

Mais de Likeable Media (20)

Último

Último (20)

Case Study: The Pampered Chef - Campaign Launch