This document outlines 8 ways for brands to determine if they are likeable. It discusses that likeability leads to brands being more memorable, chosen, and positively perceived. The 8 ways include listening beyond owned communities, changing attitudes, creating compelling content, rewarding conversation, setting speed goals for responses, responding to both positive and negative feedback, investing in growth, and incentivizing growth. Likeable brands experience benefits such as more repeat customers, higher profits, larger reach, and happier employees.