UWO Social Media Strategy

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In November I delivered this talk to business students at The University of Western Ontario. We discussed Social Media Strategy and the evolving forms of social media in marketing, advertising and public relations.

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Who is Using Social Media? How do they use Social Media?

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A Communications Plan with Social Media Tactics A goal without a plan is just a wish. Antoine de Saint-Exupery

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Achieving social media success depends on aligning business objectives with audience from Forrester Research B2B Social Objectives Functional Alignment Success metrics LISTENING Research ,[object Object],[object Object],[object Object],TALKING Marketing, education ,[object Object],[object Object],[object Object],ENERGIZING Sales ,[object Object],[object Object],[object Object],SPREADING Professional services ,[object Object],[object Object],SUPPORTING Customer service, technical support ,[object Object],[object Object],[object Object],EMBRACING Development, Product Marketing ,[object Object],[object Object]

Social Media Strategy Thanks! Liisa Sheldrick (@liisamarjatta)

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UWO Social Media Strategy

1. Social Media Strategy November 16, 2010

3. Where you can find me, online.

5. Who is Using Social Media? How do they use Social Media?

8. The Social Consumer

9. Big Brands are using Social Media

10.

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13. Measurement and Web Analytics

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16. Measurement and Web Analytics

17. A Communications Plan with Social Media Tactics A goal without a plan is just a wish. Antoine de Saint-Exupery

18.

19.

20. The Social Technographics ™ ladder from Forrester Research Creators Critics Collectors Joiners Spectators Inactives Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Maintain profile on a social networking site Visit social networking sites Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews None of the above

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22. Measurement and Web Analytics There are many free tools available online for tracking and measuring your brand, your organization, and your content, online: · http://www.collecta.com · http://www.quarkbase.com · http://addictomatic.com · http://www.whostalkin.com · http://www.samepoint.com · http://blogpulse.com · http://answers.yahoo.com · http://tweetbeep.com · http://www.google.com/alerts · http://bit.ly · https://ping.fm/login · http://labs.digg.com/swarm/?popular · http://newsmap.jp · http://trend.icerocket.com

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24. Social Media Strategy Thanks! Liisa Sheldrick (@liisamarjatta)