3. What is Social Media?
• Traditional media types = shouting
• Social media = sharing
• two way street - users receive information but communicate as well
• social media are:
• social networks
• blogs
• video and photo sharing
• wikis
• new: location
4. • Social media is only for kids
Myths about Social Media • Social media is not work
• Social media is fad
5. Why should you care?
2/3 of the global Internet population visit social
networks*
*Nielsen Global Faces & Networked Places 2009
6. Why should you care?
visiting social sites is the 4th most popular online
activity, (more popular than email)*
*Nielsen Global Faces & Networked Places 2009
7. Why should you care?
up to 15 12
16-20 28
21-25 22
26-30 16
31-35 10
36-40 5
41-45 3
46-50 2
51-55 1
56-60 1
over 60 1
0 3 6 9 12 15 18 21 24 27 30
22% of the Slovak population is on Facebook*
*zive.cz
8. Why should you care?
100,000,000 – number of YouTube videos viewed
per day
9. Why should you care?
346,000,000 – number of people globally who read
blogs*
*comScore March 2008
10. Why should you care?
4,647,670 – number of people following Ashton
Kutcher on Twitter
11. What does it have to do with marketing?
1.People
a.the amount
b.the interaction
c.the engagement
2.Impact
a.direct
b.two way communication
3.Targeting
a.precise
b.multitude of criteria
12. “A brand is no
longer what we tell
consumers it is.
It is what consumers
tell each other it is.”
Scott D. Cook
Director , Procter & Gamble Company
13. Marketing on Social Media
• What does it look like
• Creation of content
• Frequency
• Relevancy
• Quality
• Gathering a following
• Getting people to become part of the fans, followers etc.
• Providing a counter value for their membership
• Interaction with following
• two way street - when you speak out you have to be ready to listen
14. High Quality
Relevancy Frequency
It is a battle for content and it has rules
15. What can you achieve
PUBLIC RELATIONS CUSTOMER SERVICE LOYALTY BUILDING
16. What can you achieve
COLLABORATION THOUGH LEADERSHIP CUSTOMER ACQUISITION
18. Where to start
1.Create content
1.Blog
2.Video
3.Presentations - webcasts, podcasts
4.Microsites, Applications...
2.Listen
1.Know your network - what do they talk about
2.Analyze & learn from reactions
3.React
1.Real-time - be quicker than competition
2.Join conversations - comments, discussions, follow others
3.Be as open as possible - democratization of content
19. The Numbers
The Social Technographics of Business Buyers
A study by Forrester Research, Inc. (February 2009)
100
9
45 75
57
95
91 50
55
25
43
Spectators 5
Inactives
Joiners 0
Creators
20. An Example - CISCO
BLOG TWITTER YOUTUBE
• Pioneer B2B in Social Media since 2005
• They involve their B2B clients
• blogs
• twitter
• CEO is doing video blogs
21. Thank You for Your attention
prostrednik@lbstudio.sk | www.lbstudio.sk
Follow us on Twitter
@lightingbeetle
Follow us on Facebook
facebook.com/lbstudio