Social Media Com Skåne event at Mindpark, Helsingborg 2016-08-30.

1. Marketing with social gaming
Mindpark 2016-08-30

2. Social gaming?

3. Social gaming commonly refers to playing online games that allow or require
social interaction between players, as opposed to playing games in solitude.
source: wikipedia 2016-08-29

5. Source: www.superdataresearch.com

7. Social game
Facebook, mobile and desktop
Help, get help or challenge others in the game

8. Mobile game
Location and AR as key mechanism
Social outside the game - connects online to
offline

11. Marketing with Pokemon Go

12. The Location

13. The Behaviour

14. The Added Value

16. Foursquare/Swarm

17. WallaBee

18. Leif Kajrup
Digital Marketing Strategy
@liffeman
leif@kajrup.se