Chap016 customer retention
Seu SlideShare está sendo baixado.
×
Confira estes a seguir
Mais Conteúdo rRelacionado
Diapositivos para si (12)
Quem viu também gostou (15)
Mais recentes (20)
Phd Defense
- 1. Competitive Location Models
- 2. Competitive Location Models & Consumer Spatial Behaviour
- 3. Competitive Location Models & Consumer Spatial Behaviour Optimisation Models and an Agent-Based Approach
- 4. Motivation & Challenges
- 5. Motivation & Challenges uncertainty
- 6. Motivation & Challenges uncertainty fish where the fish are
- 7. Motivation & Challenges uncertainty fish where the fish are complex consumer market
- 8. Motivation & Challenges uncertainty fish where the fish are complex consumer market extending location decision
- 9. Motivation & Challenges uncertainty foresight models fish where the fish are complex consumer market extending location decision
- 10. Motivation & Challenges uncertainty foresight models fish where trends consumer the fish are spatial behaviour complex consumer market extending location decision
- 11. Motivation & Challenges uncertainty foresight models fish where trends consumer the fish are spatial behaviour complex consumer agent-based approach market extending location decision
- 12. Motivation & Challenges uncertainty foresight models fish where trends consumer the fish are spatial behaviour complex consumer agent-based approach market extending location include price decision
- 13. Ch 1: Introduction optimization models Ch 2: Competitive location Ch 3: Consumer models with foresight spatial behavior location agent-based approach Ch 4: An ABM approach for location problems location & price Ch 5: Competitive location model with pricing Ch 6: An ABM approach for location problems with pricing Ch 7: Conclusions
- 14. Ch 1: Introduction optimization models Ch 2: Competitive location Ch 3: Consumer models with foresight spatial behavior location agent-based approach Ch 4: An ABM approach for location problems location & price Ch 5: Competitive location model with pricing Ch 6: An ABM approach for location problems with pricing Ch 7: Conclusions
- 15. Ch 1: Introduction optimization models Ch 2: Competitive location Ch 3: Consumer models with foresight spatial behavior location agent-based approach Ch 4: An ABM approach for location problems location & price Ch 5: Competitive location model with pricing Ch 6: An ABM approach for location problems with pricing Ch 7: Conclusions
- 16. Maximal covering model
- 17. Maxmin model
- 18. Minregret model
- 19. von Stackelberg model
- 20. Computational results ! feasibility ! spatial characteristics ! number of facilities/budget
- 21. Pre-processing ! variable dropping ! variable substitution ! demand aggregation
- 22. Computational results ! optimality ! reduction of the model size ! speed up the solution times
- 23. Motivation & Challenges uncertainty foresight models fish where trends consumer the fish are spatial behaviour complex consumer agent-based approach market extending location include price decision
- 24. Ch 1: Introduction optimization models Ch 2: Competitive location Ch 3: Consumer models with foresight spatial behavior location agent-based approach Ch 4: An ABM approach for location problems location & price Ch 5: Competitive location model with pricing Ch 6: An ABM approach for location problems with pricing Ch 7: Conclusions
- 25. Consumer spatial behaviour ! traditional approaches ! new trends
- 26. 3 dimensions ! level of aggregation ! level of chance variation ! level of dynamism
- 27. 3 dimensions ! level of aggregation ut ion ! level of chance variation evol ! level of dynamism
- 28. Recent challenges ! Bounded rationality " cognitive map ! Complex environment " heterogeneity of consumers " non-homogeneity of goods " dynamism
- 29. Recent challenges ! Bounded rationality " cognitive map ! Complex environment " heterogeneity of consumers " non-homogeneity of goods " dynamism
- 30. Recent challenges ! Bounded rationality " cognitive map ! Complex environment " heterogeneity of consumers " non-homogeneity of goods " dynamism
- 31. Recent challenges ! Bounded rationality " cognitive map ! Complex environment " heterogeneity of consumers " non-homogeneity of goods " dynamism
- 32. Case study: Ghent
- 33. Motivation & Challenges uncertainty foresight models fish where trends consumer the fish are spatial behaviour complex consumer agent-based approach market extending location include price decision
- 34. Ch 1: Introduction optimization models Ch 2: Competitive location Ch 3: Consumer models with foresight spatial behavior location agent-based approach Ch 4: An ABM approach for location problems location & price Ch 5: Competitive location model with pricing Ch 6: An ABM approach for location problems with pricing Ch 7: Conclusions
- 35. Goal • empirical understanding • normative understanding ! qualitative insight • methodological advancement
- 36. virtual world “An agent-based model is a comprising heterogeneous agents distributed who interact over time. spatial In a agent-based model the agents are situated in a spatial environment and are typically move assumed to be able to in various ways across this environment.” - Dibble, 2006 -
- 37. agents refer to ... “ data behavioural methods bundled & entity representing an constituting part of a computationally world” constructed - Tesfatsion, 2006 -
- 38. Conceptual model
- 39. Incremental development
- 40. Simulation ! decision making simulation ! solution quality assessing simulation
- 41. Motivation & Challenges uncertainty foresight models fish where trends consumer the fish are spatial behaviour complex consumer agent-based approach market extending location include price decision
- 42. Ch 1: Introduction optimization models Ch 2: Competitive location Ch 3: Consumer models with foresight spatial behavior location agent-based approach Ch 4: An ABM approach for location problems location & price Ch 5: Competitive location model with pricing Ch 6: An ABM approach for location problems with pricing Ch 7: Conclusions
- 43. Revenue maximisation model
- 44. Computational results ! optimality ! feasibility
- 45. Ch 1: Introduction optimization models Ch 2: Competitive location Ch 3: Consumer models with foresight spatial behavior location agent-based approach Ch 4: An ABM approach for location problems location & price Ch 5: Competitive location model with pricing Ch 6: An ABM approach for location problems with pricing Ch 7: Conclusions
- 46. Motivation & Challenges uncertainty foresight models fish where trends consumer the fish are spatial behaviour complex consumer agent-based approach market extending location include price decision
- 47. In summary uncertainty foresight models fish where trends consumer the fish are spatial behaviour complex consumer agent-based approach market extending location include price decision
- 48. Thank you! Illustrations Shutterstock.com except Prada Marfa by M. Astor, Mental Map by M. Dance, Delhaize by Delhaize, Delhaize City by me & Bazinga by Alaska Button Company
