San Francisco Public Library
Strategic Plan - Main Library
Spring 2015
Leader:
Jennifer Weiser
Researcher:
Sabrina Tusing
Action Plan Leaders:
Sandra Gonzaga
Stephanie Ortiz
Mary Elaine Zambales
Lorena Zavala

MissionStatement
The San Francisco public library strives to
provide users with quality resources,
programs and services that enhance the
quality of life in our diverse communities.
We are dedicated to fostering lifelong
learning, exploration and literacy by
providing current technology and
building engaging spaces that nurture
community ties.
Vision Statement
The San Francisco Public Library
links with its communities -
keeping them literate, informed,
and engaged.

External Environment
• Established-1879
• Central location
• Diverse population
• 2014: Main Library
logged 1,716,071
visits
• Reference desk
addressed 409, 917
total questions
• Main Library
provides distinct
collections
San Francisco Public Library – Main Library

Internal Environment
San Francisco Public Library – Main Library
• Organizational structure
• Number of employees at the Main Library
• Largest budget item is staffing
• Main Library 2014-2015 budget: $19,159,525
• Public service commitment
• Communication systems for the public and staff

Strategic Outcomes
Technology – Outreach - Health & Wellness – Staff Training
The Main Library - SWOT Analysis
SWOT
• Internal Strengths: accessible, programs, staff, diversity, collections
• Internal Weaknesses: underserved population, training, managing homeless
population, budget, technology.
• External Opportunities: health & well-being, partnerships, outreach, grants
• External Threats: economy, image, competition, visibility, relevancy

Lending Program for Wi-Fi Hotspot Devices
Rationale:
• 77 % of people rate computer and Internet access: “Very important”
• Unaccounted poverty in San Francisco.
Action Plan 1: Develop a lending program for portable Wi-Fi Hotspot devices.

Steps
Implementing a lending program:
• Establishing a Task Force
• Compile statistics and information
• Trial run
Portable Wi-Fi Hotspots:
What are they?
• Small portable devices that act as routers
• Use 4G technology & service plan

Budget and Evaluation:
• Partner with businesses and seeking grants.
• Evaluation process
• Future expansion when successful

Rationale:
• Access to resources
• Programs
• Technology
• Enrich quality of life
Action Plan 2: A mobile library to engage & support underserved neighborhoods.
Mobile Library Outreach Program

Steps
Planning & Setup
• Identify community needs and how to assist.
• Research funding & community contribution.
• Establish policies/ safety planning/ staff training
• Acquire needed materials

Budget and Evaluation:
• Overall cost
• Evaluation methods
• Adjustments to programs

Rationale:
• Lack of awareness: health issues and services
• High volume of inquiries for heath issues
• Partnership with health care agencies
Action Plan 3: Develop a health and wellness collection and programs
Health & Wellness Center @ The Library

Steps
Planning the Health & Wellness Center @ The Library
• Research funding
• Partner with local health agencies
• Dedicated staff for collection and resources
• Launch program

Budget and Evaluation:
• Funding for setup: grants
• Materials and staff: annual budget
• Future programming: utilize surveys

Rationale:
• Team Building
• Enhance Library Services
• Further Organization’s Vision
• Meet Users’ Needs
Action Plan 4: Staff Training and Professional Development
Feasibility of hosting annual in-service training days

Steps
Staff In-service Training Day
• Establish needs and training team
• Research grants and create budget
• Draft agenda and select materials

Budget & Evaluation
In-service Staff Training Proposal
• Analysis of costs
• Evaluation of Process
• Implementation & Improvement

2015 Core Value Survey – San Francisco Public Library Staff
Thank you