2016 Digital Marketing Trends
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5 Digital Marketing Trends in China and beyond
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2016 Digital Marketing Trends
- 1. transform with digitalTHE TREND BEHIND THE TREND
- 3. What’s next in digital marketing? Technology Consumer Sharing Economy Mobile Commerce 8095s Digital Marketing Opportunities Rational Emotional
- 4. DOW CONFIDENTIAL - Do
- 5. DOW CONFIDENTIAL - Do
- 6. < social is dying> 1
- 7. > The platform is less social
- 9. And everyone is get lost in E-commerce
- 11. Source: Edelman Digital, 2016 Digital Dominates Digital Platforms
- 12. And the next thing …
- 13. VR Ecosystem Map
- 14. media company 3 data company
- 15. DOW CONFIDENTIAL - Do It is not Big Data. It is Smart Data. Your existing Data Enrich with external data
- 16. DOW CONFIDENTIAL - Do And in China, DSP and DMP is a joke.
- 17. Baidu Ecosystem Tencent Ecosystem Alibaba Ecosystem DOW CONFIDENTIAL - Do BAT don’t talk to each other
- 18. It is not easy Search Social Referential Digital campaign Tradeshows /events Content Marketing Mobile Apps Marketing AutomationTraffic Contact us Download Request Website Contact us Purchase Request 1688 Prospects Mobile APPs Eloqua Lead Scoring SAP/ Salesfo rce Customer CRM/ Social CRM Mobile Product/sol utions finders Download request Surveys, games Starting with customer journey mapping to engage them with right channels in right time 1 2 Build mobile and online “Leads Hubs” and drive quality traffic to the hubs to capture prospects 3 Integrate data and convert social traffic into leads with Eloqua and mobile leads nurturing tools(.e.g. Wechat Customer Service Center ) Build Customer Data Warehouse for lead scoring, tracing and nurturing 4 Data Warehouse Existing Data Scoring Nurturing
- 19. < Growth Hacking > 4
- 20. Source: Amsterdam's Growth Hacking Agency IN THE NEW NORMAL WHEN BUDGET IS CUT AND HEADCOUNTS FROZEN: PUT ASIDE THE OLD TOOLS TEST EVERYTHING EMPHASIZE ON GROWTH AND INNOVATION THROUGH CHANNEL EXPANSION
- 21. Try new channels
- 22. with new content
- 27. DOW CONFIDENTIAL - Do
- 28. 5steps to bring marketing operations into the digital era Source: McKinsey
- 29. Digital Transformation Model by Capgemini DOW CONFIDENTIAL - Do
- 30. Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Positioning Engagement Conversion Analysis Collaboration IMPERSONAL DEMOGRAPHIC BEHAVIORAL GRANULAR 1:1 BATCH&BLAST LOGIC-DRIVEN DYNAIC CONTENT CONTINUOUS BUZZ REAL-TIME LEAD DUMPING LEAD QUALIFICATIONFUNNEL MANAGEMENT FUNNEL FLUIDITY FUNNEL MASTER BASIC METRICS MARKETING DASHBOARDDATA-DRIVEN DECISION 1 VIEW OF TRUTH REVENUE PREDICATABILITY NO COLLABORATION SURVEY/INSIGHTS IDEA CROWD-SOURCING C2M MAKER MOVEMENT
- 31. DOW CONFIDENTIAL - Do Social ID: @liblog Wechat: vincent6857 Email: lijiansports@gmail.com
Notas do Editor
- Most of us have heard the term “growth hacking” at some point. It’s a marketing technique that combines creative and analytical thinking to achieve rapid, low-cost growth.
- Most of us have heard the term “growth hacking” at some point. It’s a marketing technique that combines creative and analytical thinking to achieve rapid, low-cost growth.
- Most of us have heard the term “growth hacking” at some point. It’s a marketing technique that combines creative and analytical thinking to achieve rapid, low-cost growth.
- http://bigdata-madesimple.com/its-not-big-data-its-smart-data/ http://www.cmswire.com/cms/customer-experience/its-not-big-data-its-smart-data-022378.php?pageNum=2
- http://bigdata-madesimple.com/its-not-big-data-its-smart-data/ http://www.cmswire.com/cms/customer-experience/its-not-big-data-its-smart-data-022378.php?pageNum=2
- http://bigdata-madesimple.com/its-not-big-data-its-smart-data/ http://www.cmswire.com/cms/customer-experience/its-not-big-data-its-smart-data-022378.php?pageNum=2
- Most of us have heard the term “growth hacking” at some point. It’s a marketing technique that combines creative and analytical thinking to achieve rapid, low-cost growth.
- Read more on : http://www.hirevue.com/blog/recruitment-hacking-5-quick-ways-to-hire-smarter-right-now/
- Most of us have heard the term “growth hacking” at some point. It’s a marketing technique that combines creative and analytical thinking to achieve rapid, low-cost growth.