At the crossroads of UX and experiential, things can get unruly and downright lawless. Until now. In this entertaining and informative session, you'll join the design minds behind experiential work for Coke, FedEx and Budweiser as you learn through the eyes of RoboCop how to master the Prime Directives of User Experience by destroying myths and discovering that UX isn't just part of the design process, it is the process. Get ready to hunt down the bad guys and lay down the law.

2. User Experience - a person's perceptions
and responses that result from the use
or anticipated use of a product, system
or service.

3. Event Marketing + UX

5. What does this
mean for us?

6. User Experience

7. The Iterative Approach

9. 1. Our knowledge and experience
2. Our client’s objectives
3. Our audience’s needs/wants
4. Outlying circumstances
INTERPRETING DATA:

12. The Prime Directives

17. 3. Uphold the Law

19. 1. His knowledge and experience
2. OCP/Law enforcement objectives
3. The public’s needs/wants
4. Outlying circumstances
INTERPRETING DATA:

20. 1. Serve the Public Trust
2. Protect the Innocent
3. Uphold the Law
4. Not Harm OCP