1. Libby Bond
Evaluation
Question 1: In what ways does your media product use, develop or challenge forms and
convention of real media products?
Conventions of an R&B Music Video
-R&B music videos are often shot in a studio or club setting. The setting is often fitting
to the lyrics in the song.
-The whole video normally creates a star persona for the singer. Whether this is through
their outfit or actions.
-A women is often used throughout the video as a desirable object for the singer. Often
shot in a way to highlight the women's figure and good looks.
-Normally they consist of a range of different shots. Some with lip singing and some
following a set story line which will carry on throughout the video.
-The video will be edited to fit the pace of the song. So slow editing with long shots
would be used for a slow song.

2. 1.
R&B Music videos often include shots from party scenes or
clubs. In this scene we have tried to recreate this by using
brightly coloured lights, a smoke machine and people dancing in
the background to create a club like atmosphere. By setting this
scene in a club it gives an impression of his lifestyle being fun
and outgoing.
Screen shots from
One music video.
2.
Swedish House Mafia’s music video ‘One’
is also set in a club. However, unlike our
shots in our video, they used a series of
close ups to demonstrate that is was a
club.
The costumes in this scene were also very important. The background dancers are wearing
clothes similar to those you might see in a club. Waseem is dressed smart but casual. The
sunglasses and blazer are worn in every scene, while the headphones and t-shirt are only used
in the club scenes. This creates more contrast between the scenes and allows the audience to
associate different costumes with different scenes. Change in costume is used in many RnB
music videos to dissociate between different locations in scenes

3. This outfit was made to look much smarter than the previous costume, replacing
the casual t-shirt with a smart shirt. This outfit was inspired by many R&B music
videos, for example it is very similar to the outfit worn by Robin Thicke in his
music video blurred lines.
3.
Screen shot from
Blurred Lines
music video.
The glasses were used throughout the video and were worn in the photos we took for our
digipak and magazine advert. They created a iconic look for the singer which added to his
star persona. The whole outfit shows that the singer is well dressed, fashionable and has a
strong sense of style. This well dressed look is often associated with other celebrities, which
often used their style to represent their rich and famous lifestyle. Through our club scenes
and costume we have also tried to create this high class look for our star persona.

4. In R&B music videos, the females sexuality is often demonstrated through the
camera angle, the lighting and her costume. A women is commonly used in RnB
music videos to represent a desirable object for the singer and is often shot in a way
to highlight the women's figure and good looks. In our video we demonstrated this
through high angle shots, and slow motion shots from far away to show of her
figure and clothes.
5.
4.
Screen
shot
from
Same
Girl
music
video.
For these shots we took a lot of inspiration from the music video ‘Same Girl’ which
also uses a women as the desirable object of the singer and the shots she features
in are very sexualized through the camera angles and posture of the women.

5. Studio setting master shots
6.
7.
Club
setting
master
shots
8.
Like many R&B music videos, we used a lot of master shots
which showed our singer lip singing the words to the song.
These scenes are used to really draw the viewers attention to
the lyrics of the song. These scenes followed up with scenes to
further explain the lyrics. For example after a shot of him lip
singing about how beautiful the women is, we used a shot of
her to further highlight what he’s saying. For our master shot
we used two different settings. One was shot in the club and
featured a high angle shot and a long shot and consisted of
people dancing around and behind him, and our other scenes
were shot against a plain background, one straight on and one
from a low angle. We tried to make our setting look as
different as possible to create contrast in our video to make it
more interesting. So we changed his shirt in the club scenes to
a more casual red t-shirt, and added a black and white filter to
our other scene.
9.

6. In R&B videos there is a strong link between the pace of the editing and duration of each shot
with the rhyme and pace of the song. Songs with a slow pace often match with slow editing
and long shot lengths. The song ‘You Made Me Love You’ has a very slow pace so our video
has slow editing. We also used slow motion and slow fades between scenes to further
highlight the pace of the song.
11.
10.
Slow motion dancing shot at
the end of the music video
A slow fade between two scenes
Another slow paced RnB music video which uses
slow motion is Chris Browns song Yo- Excuse Me
Miss. At the beginning of the music video when
he sees the girl there are a few long shots of her
walking down the streets which are edited in
slow motion.
Screen shot
from YoExcuse Me
Miss music
video.

7. Conventions of an R&B Digipack
-Have strong imagery throughout the digipak. Including an image of the artist.
-Clear name of artist and clear album name
-Clear track list on back cover.
-Include reference to the record companies, producers etc.
-Possibly include page thanking people involved in creating the album.
-Possibly include song lyrics to some of the main songs featured.
Conventions of an R&B Magazine advert
-Should be a representation of the star persona.
-Include reviews and recommendations.
-Clearly show the album cover name and the name of the artist.
-Have strong imagery.
-Include a picture of the album cover, its release date and were you can purchase
it from.
-Have some reference to the producers of the album and the record companies
involved.

8. Digipak
Clear colour scheme throughout the digipak of
red, black, grey and white. Limited colours
makes the digipak clearer and more
professional.
Includes thanks
to people which
were involved
with the album.
Strong theme
throughout digipak
of red wine, which
links to his artist
persona of having
a rich, famous and
classy lifestyle.
Lyrics shown
clearly on the
back cover.
Made to strand
out against the
white
background
while still
keeping within
the colour
scheme.
Includes bar code, record
companies, producers etc.
Image of the artist. Simplistic and
clear. Also includes the iconic glasses
he wears throughout the music video.
Consequently becoming a strong part
of his star persona.
Lyrics from one
of his most wellknown songs on
the album.
Strong image on the front
cover. Immediately catching
peoples interest.
Album name and artist’s
name are shown in the
largest front throughout
the whole digipak.

9. Magazine advert
Iconic sunglasses are
worn which are a very
strong part of the stars
image.
The pose is
casual but cool.
Adds to the idea
of his slick and
stylish star
persona.
Image is clear and
there is a strong colour
scheme throughout
the advert of red black
and white.
Biggest text used is in
the title of the album
and the artists name.
Also same font is used
so people can associate
the advert with the
album
Reviews and star
ratings. Using well
known people to make
people trust that this is
a good product and will
consequently get them
interested in the album.
Shot of album cover so
people know what to
look for when
purchasing the album
Shows were you can
buy album from and
companies involved in
producing the album.