As with human beings, brands are also required to harness the ability to communicate. Brand communication in this current era generally involves the combination of advertising, and the handling of various social media platforms, including the important process of communicating with customers directly when responding to their external reviews, questions, and so on. Companies need to spend time developing sound communication strategies because it is an essential part of shaping their entire brand. Without great communications, a brand really won’t stand much of a chance in terms of competing with other more engaged brands within the market. ---- Learn More from Our Website: https://liasidik.com Be sure to follow us: https://www.instagram.com/liasidik https://www.facebook.com/liasidik.branding https://twitter.com/liasidik Or contact our team via WhatsApp +62 89 659 108 869 If you have any additional questions, please leave a comment. Thank You!

1. COMMUNICATING
A BRAND
lia s. Associates

2. COMMUNICATING A BRAND
Communication
1. Verbal
2. Visual
3. Gesture
4. Fashion
5. Expression
6. Scent
7. Style
8. Aura
9. Media, etc.

3. Copywriting
Writing for branding, design, advertising and marketing
COMMUNICATING A BRAND

4. Factors of Copywriting
1. Communicating in an original way:
guidelines + imagination + inspiration.
2. It's about deadlines and sticking to the brief, while crafting with
the creativity and style of a poet and storyteller.
3. Journalists: deliver content that needs to be factually correct,
balanced and fair. Journalists are allowed to take a stance
which could reflect the media or the writer's own opinion.
4. Copywriters: Unless otherwise specified, there is no room for
your personality to seep into what you write, you are simply a
hired mouthpiece for your client.
It is the BRANDS VOICE
that should be heard, loudly and clearly
Set aside your ego, darling.
Forget the idea of expressing yourself.
COMMUNICATING A BRAND

5. COMMUNICATING A BRAND
Good writing
makes things happen
Exhibit #1: The Economist

6. COMMUNICATING A BRAND

7. COMMUNICATING A BRAND

8. COMMUNICATING A BRAND
Focus solely on
the target audience
Exhibit #2: Dove

9. COMMUNICATING A BRAND

10. COMMUNICATING A BRAND

11. COMMUNICATING A BRAND
Sell the benefits,
not the features
Exhibit #3: MetLife and Patek Phillipe

12. COMMUNICATING A BRAND

13. COMMUNICATING A BRAND

14. COMMUNICATING A BRAND
Promising, Delivering,
Reminding
Exhibit #4: Rolls-Royce

15. COMMUNICATING A BRAND

16. COMMUNICATING A BRAND
Intrigue
Exhibit #5: Häagen-Dazs

17. COMMUNICATING A BRAND

18. COMMUNICATING A BRAND

19. COMMUNICATING A BRAND

20. COMMUNICATING A BRAND
Keep it simple
Exhibit #6: Donna Karan

21. COMMUNICATING A BRAND

22. COMMUNICATING A BRAND

23. COMMUNICATING A BRAND
Typography
is the icing <3
Exhibit #7: Australia Post

24. COMMUNICATING A BRAND

25. COMMUNICATING A BRAND

26. COMMUNICATING A BRAND

27. The Hidden
Structure
COMMUNICATING A BRAND

28. COMMUNICATING A BRAND
Headline
Grab attention.
Provoke interest.

29. COMMUNICATING A BRAND
Sub-Headline
Grab attention.
Provoke interest.

30. COMMUNICATING A BRAND
1st paragraph
The first paragraph will clarify and
introduce your topic. Creating incentive
through promise.

31. COMMUNICATING A BRAND
Body Copy
Delivers and/or revels the
promise as linked by your titles,
headings...

32. COMMUNICATING A BRAND
Final
Paragraph
Final conclusion of your overall content
+ Remind the reader of the promise
+ Provides options and or solutions

33. COMMUNICATING A BRAND

34. COMMUNICATING A BRAND

35. COMMUNICATING A BRAND

36. COMMUNICATING A BRAND
Brand Dictionary
A collection of Brand words and phrases.
Ambiguity must not be tolerated.

37. COMMUNICATING A BRAND
Tone of voice
A collection of phrases and words, short sentences and
expressions that characterize your brand.

38. COMMUNICATING A BRAND

39. See you at IG @liasidik with weekly updates and new insights!
lia s. Associates