1. Liam Senior

2. The Digital Newsroom
 “Digital platforms fundamentally change the customer
experience in ways that are both advantageous and
harmful for news organizations’ economics.” (Grueskin. B.
A Seave, And L. Grave (2011). The Story So Far: What We Know About the
Business of Digital Journalism. Columbia University Press. P 16)

3. Pro’s.
 Get news 24 hours a day, its constantly being
updated, Flexible and speedy, easy to access.
 Sites such as twitter let you follow whoever you
like, meaning you can see everything they post, this
can range from celebrities to news channels.
 Plenty of links that expand on the original story and
take readers elsewhere broadening their knowledge
and taking them further afield
 Niche in markets for online newsrooms that are
specific to the web.
 Also certain newsrooms have you-tube channels, such
as CNN and Sky News.

4. Cont.
 It is widely accessible as most people have mobile phones
and are able to access the internet on a regular basis-
mobile internet.
 It’s a way of making money for Organizations through
adverts “Ad rates are three to five times what regular display
ads bring.” they “hope that these new kinds of digital
journalism will enhance companies’ earnings: the fear is
that if they don’t adapt, they will lose audiences’ attention
and the revenue it brings.” (Grueskin. B. A Seave, And L. Grave
(2011). The Story So Far: What We Know About the Business of Digital
Journalism. Columbia University Press. P55.)
 Low costs

5. Cons.
 Steve Harbula editor of examiner.com: “readers have
a large appetite but a short attention span.” (Grueskin. B.
A Seave, And L. Grave (2011). The Story So Far: What We Know About the
Business of Digital Journalism. Columbia University Press. P16)
 This means writers and creators have less space and
have to grab the potential reader’s attention in the
headline, sub-headline and first two sentences to have a
realistic chance of keeping them on the page, the use of
links is very important.
 Highly reliant on adverts to generate income.
 Stories/ sources are not always accurate.

6. Cont.
 May cause conflict between print and online
 Expensive- new research and technologies. Also
software and employee training will take time and cost
money.
 New real privacy for example Ashley Cole, Jack
Wilshere

7. Advantages of Social Networking
 “Humans need (to connect): to connect is a basic
human need. According to Maslow’s need
hierarchy, social needs to play a vital part.” (Sethi. Business
Communication. 2010. T McGraw-Hill Education. Page 9)
 To share knowledge and expertise.” “It’s very helpful for
people who need that expertise for various purposes.”-
gather news stories (Sethi. Business Communication. 2010. T
McGraw-Hill Education. Page 9.)
 Good range of contacts which enables connection
 Builds credibility (Sethi. Business Communication. 2010. T McGraw-
Hill Education. Page 11)

8. Disadvantages of Social Networking
 7 deadly disadvantages of social media
 Time consuming while not giving much in return
 Not always productive: “used to gain knowledge and
expertise but many-a-time become a platform for fun
and loses its productivity.” (Sethi. Business Communication. 2010. T
McGraw-Hill Education. Page 9)
 Scams and harassment- spam and virus.