1. GENRE

2. Genre is different types of text. In music magazines there are different types
of genre, e.g. Indie and Pop. I have chosen to do an Indie music magazine.
GENRE

3. The models are serious but don‟t look unhappy. Gives the effect of mystery
and wanting to know more about these characters. It gives off a „cool‟ vibe. A
lot of male models are featured in black and white photos.
MODELS/CHARACTERS

4. Males usually are wearing dark clothing like skinny jeans with a leather jacket
or trench coat.
Girls usually wear brighter clothing e.g. Light washed denim jeans and jackets
and bright skirts.
COSTUME

5. Make up on Indie models varies from picture to picture. Some make up can be
very extravagant (mainly on females) and some can be very plain and natural
(mostly on males)
MAKE UP

6. In Indie music magazines props like instruments are widely used along with
sun glasses. Also other unusual items like feathers, ladders and bull horns are
used.
PROPS

7. Indie music magazines suggest an edge of rebellion and look alternative. This
adds to the conventions of trying to be unique.
FONTS/THEMES

8. Locations for photo shoots can be in studios but also in urban environments
and other unusual places.
LOCATIONS

9. In Indie magazines the different articles include artist/band gossip, tours/gig,
news, album releases and trends.
ISSUES

10. “Influenced by using „music as a fashion accessory‟ this Tribe are motivated by
being ahead of the curve (and their rival Leading Edge Tribes) on all the latest
trends. This makes Indie Scenesters unpredictable, as fashion in every sense
of the word becomes recyclable in this Tribe. True Indie Scenesters aren‟t
obsessed with brands in the conventional sense–well maybe a few (including
Converse, Rough Trade and Vans) but they‟re fashion leaders rather than
followers, wearing anything from plain dark jeans and a V-neck one day to
bright neons the next”.
Quoted from UK Tribes about Indie Scenesters
https://www.uktribes.com/articles/spotting-indie-scenesters
INDIE SCENESTERS

11. Indie music magazines conform to the conventions of being alternative. They
confess to be „out there‟ and in your face to set trends and open doors to new
ideas. They target a young audience, who desire to be unique and different, as they
find who they are when growing up . Indie magazines allow young people to feel
different and unique.
Indie magazine represent unique men and women. They show glamorous models
making the audience desire what they have. They focus on setting new trends and
fashions based on new music releases and trends. They include models wearing
unique and fashionable clothes and makeup that are of bold bright colours when
featured with girls and darker natural looks with boys. The posing of the models is
natural and doesn‟t look posed. Different props, mainly musical instruments are
used such as guitars in the magazines.
By using these conventions Indie magazines aim to sell there product to younger
people because of the trends that is set in these magazines.
IDEOLOGY/REPRESENTATION

12. REPRESENTATION

13. CONVENTIONS I NEED TO
INCLUDE IN MY MAGAZINE