Media

1. ADVERTS AND THEIR
AGENCIES
Fallon World-Wide

2. Fallon Timeline
 1981: Fallon McElligott & Rice is founded in Minneapolis.
 1983: Fallon McElligott & Rice is named Advertising Age's Agency of the Year.
 1985: "Rice" is dropped from the agency's name after cofounder Nancy Rice leaves to create her
own firm.
 1987: The "Dinka Incident" costs the company $22 million in lost accounts.
 1988: Tom McElligott leaves, and the firm is sold to Scali, McCabe & Sloves.
 1990: Scali, McCabe & Sloves loses its flagship client and brings Pat Fallon in to turn the agency
around.
 1992: Fallon returns to Minneapolis, but his agency falters.
 1993: Fallon and partners raise funds to buy Fallon McElligott back from Scali, McCabe & Sloves.
 1996: The agency first wins United Airlines' domestic advertising account.
 2000: The company is bought by the Paris-based Publicis Groupe S.A. and changes its name to
Fallon Worldwide.
 2001: The agency scores big with its mini movies for BMW, run on television and the Web.
 2002: New offices open in Sao Paolo (Brazil), Hong Kong, and Singapore.
 2003: Fallon Tokyo opens in Japan, one of the world's top advertising markets.
 2004: Fallon Worldwide resigns the coveted $350 million Subway account.
 2005: The agency agrees to reduced fees for the bankrupt United Airlines.

3. Who are they?
 Fallon is a world wide agency who have
worked with hundreds of companies who want
to develop and publish a TV Advert or
marketing scheme.
 Fallon is a full-service advertising agency
headquartered in Minneapolis, Minnesota, with
affiliate offices in London, Detroit, and Tokyo.

4. Who are the founders?
 Pat Fallon
 Pat Fallon is the founder and currently
chairmen of Fallon World-Wide. He Founded
the company in 1981.

5. Awards?
 Fallon have won awards for deign and
advertisement but nothing mentioned in great
detail on the internet. However they have won
multiple awards after the production of the
BMW and SONY Short films.
 Beam Global awarded work on its Cruzan
Rum brand to Fallon Worldwide.

6. Work
 In 1994, Fallon posted a banner year,
acquiring new clients such as Coca-Cola Co.,
McDonald's Corp., Ameritech and BMW. In
1995, the agency also won Prudential
Insurance Co. of America, which became the
agency's largest account. They have also
directed a whole series of short films for BWM
and SONY Entertainment.

7. BMW Adverts (Short Films)
 In 2001 Fallon world wide and a group of
young directors filmed a series of short films
which showcased several cars from BMW
which were used in action packed scenarios.
 All eight films featured popular filmmakers
from around the globe, starred Clive Owen as
the Driver, and highlighted the performance
aspects of various BMW automobiles.
Analysis of BMW Adverts on separate work sheet