It's a fact: the sharing economy is changing service delivery. What corporations can learn from start-ups? Discover ExpatGenius experience on the sharing economy, user generated content and community management. ExpatGenius is the first marketplace connecting expats to local people/long-time expats able to help them to settle in abroad.
Katraj ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For S...
The sharing economy is changing service delivery
1. 11th Strategic Marketing
and Branding Forum
Amsterdam, April 14th &15th 2016
OMNICHANNEL MARKETING
How to achieve a truly integrated
multichannel strategy
LUISELLA GIANI | @luisella
The Sharing Economy is
Changing Service Delivery
What Can Corporates Learn?
Amsterdam, October 14th 2016
LUISELLA GIANI | @luisella
2. The global Sharing Economy is the biggest
financial phenomenon of the 21st Century.
Could generate a potential revenue
opportunity worth $335bn worldwide
(source PWC 2015)
Thought Leader Global@luisella
3. 74% smartphones owners use location based services!
47% want to receive mobile coupons from retailers based on their
location!
91% of adults have their mobile phones within arm’s reach 24/7!
!
Location-targeted campaigns: forecast ad spend of $5.8 bil by
2016!
63%
More fun than
engaging with
traditional companies
83%
Agree it makes life
more convenient
and efficient!
89%
Agree is based on trust
between providers and
users
64%
have utilized one or
more service in the
so-called sharing
economy.
22%
had actually offered
up these services
themselves
2%
reported negative
opinions on the
experience
Thought Leader Global@luisella
610.000 rooms
88 countries
Founded 1919
650.000 rooms
192 countries
Founded 2008
Source Pwc/Time
5. Thought Leader Global@luisella
ACCESS IS THE NEW OWNERSHIP
81%
43%
Sharing goods less expensive than owning
Owning today feels like a burden
57%
ECONOMIC DRIVERS
6. MOBILE DEVICES AND PLATFORMS
HIGH SPEED INTERNET AVAILABILITY
EVOLUTION OF PAYMENT SYSTEMS
Thought Leader Global@luisella
TECHNOLOGY DRIVERS
SOCIAL NETWORKING
7. NO TRANSACTION COST
INCREASED UTILIZATION OF GOODS
ON DEMAND SUPPORT
PERSONALIZATION
LOWER PRICES
MULTIMPLE OPTIONS
ACCESSIBILITY
Thought Leader Global@luisella
BENEFITS
GOODS “AS A SERVICE”
8. MARKETPLACE: RELATIONSHIP BASED
ECONOMY
PROFILE
TRUST
COMMUNITY
CREATE
THE OFFER
INTERACTION
MODERATORS
GAMIFICATION
INCENTIVES
REPUTATION
MESSAGING SYSTEM
Thought Leader Global@luisella
SIMPLICITY
USEFUL
COLLABORATION
PARTICIPATION
SUPPORT 24/7
TRACEABILITY
14. Because
Home is Wherever
you Arrive
Thought Leader Global@luisella
15. AWARENESS
INTEREST
ENGAGEMENT
ACTION
ADVOCACY
VIEW
FOLLOW
MENTION
FOLLOW UP
SALE
REPLY
SUBSCRIBE
DM
ON SOCIAL MEDIA
LEARNING: MARKETING
Thought Leader Global@luisella
SALES FUNNEL
18. Do we really need a CRM?
We do have an advanced CMS!
Account record
Social presence
verification
Sales potential
& prospects
Segmentation for
marketing campaign
and automation
Integrated
analytics &
tracking
Historical view
Partnerships
potential
Team
collaboration
tool
Thought Leader Global@luisella
19. CRM not only for sales
USERS MANAGEMENT
0
2
4
6
8
10
12 PRIORITIES
Build relationship with users
Thought Leader Global@luisella