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Welcome!
ENG 302 – Business Writing


Lindsey Gosma Donhauser
                 Instructor
         Writing Programs
   Arizona State University
Top 10 FAQs for ENG 302
1.    What is the instructor’s name and contact info?
2.    Which textbook & edition do I need?
3.    What types of projects are assigned?
4.    How are assignments graded?
5.    Does this class have an attendance policy?
6.    What happens if the instructor cancels class or
      doesn’t show up to class?
7.    How do I stay on track if I miss a day of class?
8.    Where can I find the current syllabus?
9.    What skills will I learn in “Business Writing”?
10.   Who are my classmates?
Instructor Contact Information
 E-mail: LDonhauser@asu.edu
 Phone: 480-459-1462 (voice and text),
  480-965-3168, option 6 (messages only)
 Office: Languages & Literatures, LL 172-K
 Office Hours:
    ◦ Tuesdays and Thursdays,
      12:00 noon – 1:15 pm & 4:30 pm – 5:15 pm
    ◦ Other times by scheduled appointment.
Business Communication Today, 10th ed.
Bovée & Thill     ISBN 0138155399
   Most readings and activities come from the text.
   Some days I will ask you to bring the text to class.
   This text has just released a new edition, so
    consider this fact when making your
    purchase/rental decision.
   Another Option: eTextbook digital rental
    http://www.coursesmart.com/9780138155056?__pr
      ofessorview=false&__instructor=2194199
Top 10 FAQs for ENG 302
1.    What is the instructor’s name and contact info?
2.    Which textbook & edition do I need?
3.    What types of projects are assigned?
4.    How are assignments graded?
5.    Does this class have an attendance policy?
6.    What happens if the instructor cancels class or
      doesn’t show up to class?
7.    How do I stay on track if I miss a day of class?
8.    Where can I find the current syllabus?
9.    What skills will I learn in “Business Writing”?
10.   Who are my classmates?
Attendance & Tardy Policies
pres· ent adj ˈpre-zənt         Miss no more than 15
  2a : being in view or at hand     minutes of class.

tar· dy adj ˈtär-dē            Miss more than15, but
  2 : delayed beyond the           less than 30, minutes
  expected or proper time : late   of class.

ab· sent adj ˈab-sənt           Miss more than 30
  1: not present or attending       minutes of class,
                                    i.e. Attend less than
                                    45 minutes of class.
What if I know I’ll miss class?
#1 Contact the instructor prior to the absence.

#2
EITHER
 Attend a different section of ENG 302
  (on the same day) to avoid an absence.
OR
 Schedule an alternative time to submit the day’s
  assignments to avoid losing points for late
  submissions.
 Download and review the lecture before the next
  class session.
How to Read the Syllabus
   DATE
   DUE BY CLASS TIME
    ◦ Have a typed and printed copy of this assignment
      ready before class begins.
   IN-CLASS DISCUSSION
    ◦ Helps you identify the day’s lecture topic.
   READ
    ◦ Read the chapter BEFORE beginning the
      assignment due at the next class session.
    ◦ My lecture is a REVIEW & DISCUSSION of key
      concepts from the chapter and homework.
Your Name
ENG 302 – 9:00 am
8/23/11
Message for Analysis, p. 31

Your response to the assignment begins here. Notice that the
paragraphs are single-spaced. No beginning indent is used. An
extra space is used to show a paragraph break. Simple, right?
This is standard business style, not the academic MLA style
you have used in the past. Space is used wisely, not wasted.

Section Headings Are Encouraged
If you are ever asked to “format” the assignment as an e-mail,
memo, letter, in the instructions, make sure to honor those
basic requirements. (See the textbook’s Appendix for
instructions.)

Make sure you also ask “What main skills does the assigned
reading emphasize?” Your homework responses are an
opportunity to practice and develop those skills, day by day.
Your Name (Preferred)
First    “Funny Way to Remember You”            Last
Class Standing (Sophomore/Junior)
Major & Minor/Concentration, etc.

Describe a recent piece of professional communication
   that was particularly difficult or challenging to write.

                          Do not write on the back. Thanks!
Lindsey Gosma Donhauser
Lindsey “Green Thumb” Donhauser                  ← Why?
Instructor
BAs from UTC | MFA from ASU

I had to e-mail an etsy seller regarding a handmade item
    that I purchased. The photo of the item did not
                 accurately depict how ugly the item was in
                 person, so I wanted a refund. My challenge
                 was to convey my disappointment, without
                 mocking the seller or his “handiwork.”
TAKE THE “YOU” ATTITUDE
                                   Always include a subject line.




IdentifyThis audience-centric      approach is a stance that forces
        yourself and your class time.
         you to “get inside the head” of your readers Use standard
                                                            and then
   Make a specific, clear request.                            grammar,
         to consider their expectations, needs, and desires. &
                                                           punctuation
    Be professional and polite.                                     capitalization.

      Taking the “You” Attitude is the single most effective way
         to approach business communication. Period.
  Avoid “emotional
      writing.”
Effective Communication in
These Scenarios Could Have:
   Sped up decision-making & problem-solving
   Increased productivity
   Maintained employee satisfaction
   Avoided excessive employee turnover
   Strengthened business relationships
   Persuaded customers/clients/stakeholders
   Enhanced the company’s image
   Maximized the return on investment
HOMEWORK
   Review ENG 302 Policies and Syllabus
   Buy Business Communication Today
    ◦ 10th edition, Bovée & Thill, ISBN 0138155399
   Read Chapter 1
   Complete Message for Analysis activity, p. 31
    • Submit a typed copy in class next time
    • Use the Standard Header (see previous slide)
    • Complete Both Sections
     • Analysis of Original Message (paragraph and/or list)
     • Revision of Original Message (it’s a blog, so it has a ___ )

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302 f11 lecture_1

  • 1. Welcome! ENG 302 – Business Writing Lindsey Gosma Donhauser Instructor Writing Programs Arizona State University
  • 2. Top 10 FAQs for ENG 302 1. What is the instructor’s name and contact info? 2. Which textbook & edition do I need? 3. What types of projects are assigned? 4. How are assignments graded? 5. Does this class have an attendance policy? 6. What happens if the instructor cancels class or doesn’t show up to class? 7. How do I stay on track if I miss a day of class? 8. Where can I find the current syllabus? 9. What skills will I learn in “Business Writing”? 10. Who are my classmates?
  • 3. Instructor Contact Information  E-mail: LDonhauser@asu.edu  Phone: 480-459-1462 (voice and text), 480-965-3168, option 6 (messages only)  Office: Languages & Literatures, LL 172-K  Office Hours: ◦ Tuesdays and Thursdays, 12:00 noon – 1:15 pm & 4:30 pm – 5:15 pm ◦ Other times by scheduled appointment.
  • 4. Business Communication Today, 10th ed. Bovée & Thill ISBN 0138155399  Most readings and activities come from the text.  Some days I will ask you to bring the text to class.  This text has just released a new edition, so consider this fact when making your purchase/rental decision.  Another Option: eTextbook digital rental http://www.coursesmart.com/9780138155056?__pr ofessorview=false&__instructor=2194199
  • 5. Top 10 FAQs for ENG 302 1. What is the instructor’s name and contact info? 2. Which textbook & edition do I need? 3. What types of projects are assigned? 4. How are assignments graded? 5. Does this class have an attendance policy? 6. What happens if the instructor cancels class or doesn’t show up to class? 7. How do I stay on track if I miss a day of class? 8. Where can I find the current syllabus? 9. What skills will I learn in “Business Writing”? 10. Who are my classmates?
  • 6. Attendance & Tardy Policies pres· ent adj ˈpre-zənt Miss no more than 15 2a : being in view or at hand minutes of class. tar· dy adj ˈtär-dē Miss more than15, but 2 : delayed beyond the less than 30, minutes expected or proper time : late of class. ab· sent adj ˈab-sənt Miss more than 30 1: not present or attending minutes of class, i.e. Attend less than 45 minutes of class.
  • 7. What if I know I’ll miss class? #1 Contact the instructor prior to the absence. #2 EITHER  Attend a different section of ENG 302 (on the same day) to avoid an absence. OR  Schedule an alternative time to submit the day’s assignments to avoid losing points for late submissions.  Download and review the lecture before the next class session.
  • 8. How to Read the Syllabus  DATE  DUE BY CLASS TIME ◦ Have a typed and printed copy of this assignment ready before class begins.  IN-CLASS DISCUSSION ◦ Helps you identify the day’s lecture topic.  READ ◦ Read the chapter BEFORE beginning the assignment due at the next class session. ◦ My lecture is a REVIEW & DISCUSSION of key concepts from the chapter and homework.
  • 9. Your Name ENG 302 – 9:00 am 8/23/11 Message for Analysis, p. 31 Your response to the assignment begins here. Notice that the paragraphs are single-spaced. No beginning indent is used. An extra space is used to show a paragraph break. Simple, right? This is standard business style, not the academic MLA style you have used in the past. Space is used wisely, not wasted. Section Headings Are Encouraged If you are ever asked to “format” the assignment as an e-mail, memo, letter, in the instructions, make sure to honor those basic requirements. (See the textbook’s Appendix for instructions.) Make sure you also ask “What main skills does the assigned reading emphasize?” Your homework responses are an opportunity to practice and develop those skills, day by day.
  • 10. Your Name (Preferred) First “Funny Way to Remember You” Last Class Standing (Sophomore/Junior) Major & Minor/Concentration, etc. Describe a recent piece of professional communication that was particularly difficult or challenging to write. Do not write on the back. Thanks!
  • 11. Lindsey Gosma Donhauser Lindsey “Green Thumb” Donhauser ← Why? Instructor BAs from UTC | MFA from ASU I had to e-mail an etsy seller regarding a handmade item that I purchased. The photo of the item did not accurately depict how ugly the item was in person, so I wanted a refund. My challenge was to convey my disappointment, without mocking the seller or his “handiwork.”
  • 12. TAKE THE “YOU” ATTITUDE Always include a subject line. IdentifyThis audience-centric approach is a stance that forces yourself and your class time. you to “get inside the head” of your readers Use standard and then Make a specific, clear request. grammar, to consider their expectations, needs, and desires. & punctuation Be professional and polite. capitalization. Taking the “You” Attitude is the single most effective way to approach business communication. Period. Avoid “emotional writing.”
  • 13.
  • 14. Effective Communication in These Scenarios Could Have:  Sped up decision-making & problem-solving  Increased productivity  Maintained employee satisfaction  Avoided excessive employee turnover  Strengthened business relationships  Persuaded customers/clients/stakeholders  Enhanced the company’s image  Maximized the return on investment
  • 15. HOMEWORK  Review ENG 302 Policies and Syllabus  Buy Business Communication Today ◦ 10th edition, Bovée & Thill, ISBN 0138155399  Read Chapter 1  Complete Message for Analysis activity, p. 31 • Submit a typed copy in class next time • Use the Standard Header (see previous slide) • Complete Both Sections • Analysis of Original Message (paragraph and/or list) • Revision of Original Message (it’s a blog, so it has a ___ )