The document discusses reputation management challenges in Latin America, including social and environmental conflicts, human rights issues, interventionist governments, weak institutions, corruption, differing media consumption, social gaps, and structural poverty. It notes the rise of multinational Latin American companies and questions whether a single reputation strategy can be effective across the diverse region, whether multinationals understand the Latin American reality, and whether traditional reputation models apply.

1. REPUTATION
MANAGEMENT IN
LATIN AMERICA
GLOBAL PR SUMMIT 2012

4. SOCIAL AND ENVIRONMENTAL CONFLICTS

5. SOCIAL AND ENVIRONMENTAL CONFLICTS
HUMAN RIGHTS AND SECURITY ISSUES

6. SOCIAL AND ENVIRONMENTAL CONFLICTS
HUMAN RIGHTS AND SECURITY ISSUES
INTERVENTIONIST GOVERNMENTS

7. SOCIAL AND ENVIRONMENTAL CONFLICTS
HUMAN RIGHTS AND SECURITY ISSUES
INTERVENTIONIST GOVERNMENTS
WEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICES

8. SOCIAL AND ENVIRONMENTAL CONFLICTS
HUMAN RIGHTS AND SECURITY ISSUES
INTERVENTIONIST GOVERNMENTS
WEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICES
DIFFERENT MEDIA CONSUMPTION PATTERNS

9. SOCIAL AND ENVIRONMENTAL CONFLICTS
HUMAN RIGHTS AND SECURITY ISSUES
INTERVENTIONIST GOVERNMENTS
WEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICES
DIFFERENT MEDIA CONSUMPTION PATTERNS
SOCIAL GAPS | STRUCTURAL POVERTY

10. SOCIAL AND ENVIRONMENTAL CONFLICTS
HUMAN RIGHTS AND SECURITY ISSUES
INTERVENTIONIST GOVERNMENTS
WEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICES
DIFFERENT MEDIA CONSUMPTION PATTERNS
SOCIAL GAPS | STRUCTURAL POVERTY
THE RISE OF MULTILATINAS

11. PERCEPTION OF
THE PRIVATE SECTOR
AND BUSINESS
Private Companies are essential for
the country’s development
Trust in Private Companies Index
Prepared by LLORENTE & CUENCA. SOURCE: LATINOBARÓMETRO, 2011 REPORT.

13. • CAN A SINGLE REPUTATION STRATEGY BE
EFFECTIVE FOR SUCH A DIVERSE REGION?
• DO MULTINATIONALS UNDERSTAND THE LATIN
AMERICAN REALITY?
• DO TRADITIONAL MODELS APPLY?
• IS "GLOCAL" THE ANSWER?
• WHAT CAN WE LEARN FOR LOCAL
CORPORATIONS AND MULTILATINAS?

14. www.llorenteycuenca.com
@llorenteycuenca
@luisagarcia
@jorgecachinero