1. Levy Nguyen, Demetri Miller, Vanessa Miller
Introduce Google: Google’s answer: Google “apologizes”
Their problem? Buzz! Took about a week for a reaction
Facebook. Features Privacy group has already filed a complaint
What Buzz does with US regulators. Canada’s privacy
Why? commissioner says she’s already looking into
Compete.com recently said that Facebook The problem? it.
has become the top source for traffic to Privacy concerns!
major portals like Yahoo and MSN and, and is
among the leaders for portals to other types Cue Dramatic Gopher!
of sites.
2. What exactly were the privacy concerns? What exactly were the privacy concerns pt. What went wrong?
II?
Auto-creation of social networks through Bypassed traditional invite-only product
users contacts that they most often Linked public parts of users’ Google Reader distribution
emailed/IMed and Picasa accounts. If a Buzz user uploaded
a public photo, it would automatically be sent Admits that this might not been the best idea
to their “followers” online
We needed to launch to the public and get
feedback from users.” - Todd Jackson, Mr.
Buzz product manager
3. Levy Nguyen, Demetri Miller, Vanessa Miller
So what if people follow you? Google’s apology: Many still feel wary of Google however.
Well, what about this guy? You know, that Picasa and reader no longer auto linked to Electronic Privacy Information Center is
weird awkward dude who friended who and your public Buzz profile officially asking federal regulators to find that
you forgot about. Google has violated fair trade laws and
A bigger notification about public follower require them to quit auto-generating follower
Jeopardize journalist sources lists, a way to block anyone who wants to lists.
follow you
expose information to abusive ex’s Wired.com’s users super upset, wanted
follower’s list public by default when users and a Buzz tab in Gmail to make it easier to Google’s CEO Eric Schmidt to apologize.
created a Google profile turn on and off
confusing on and off button, which
deactivated seeing Buzz in Gmail, but didn’t
remove it from a user’s profile
4. Power of defaults Getting Old What about Facebook?
People should be able to decide what their Google running into innovation problem that Facebook flipped its privacy model inside out
default settings are has dogged AOL, MSN, and Yahoo--its own last year.
userbase.
Level of transgression is an opinion.
As Google expands, is “Do No Evil” becoming
less of a mantra.
What if Microsoft had done this mistake?
Google WILL have to find a way to compete
with social networking to properly compete.
