State of the Canadian Web Nation: How does your charity measure up?
A webinar by Holly Wagg & Fraser Green from Good Works for CanadaHelps, November 2014. Nearly a year ago, we decided we simply couldn’t work with unreliable or incomplete statistics, and that you shouldn’t have to either. So Good Works and Envision Online Media decided to poll Canadian charities to get a better sense of what the state of the web nation actually is. Early in 2014, over 500 Canadian charities took the survey where we asked them about everything from website strategy and revenue tracking to metrics and digital fundraising activities. We’ve crunched numbers, looked at the data while standing on our heads, and we’re pleased to share with you the findings. This report – the first of its kind – sets the benchmarks for the performance of Canadian charity websites across 26 domains. This webinar hosted by CanadaHelps walks you through the high level findings, why this matters for your bottom line, and gives you access to the full report including data tables.
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State of the Canadian Web Nation: How does your charity measure up?
- 1. HOLLY WAGG & FRASER GREEN CANADAHELPSWEBINAR NOVEMBER 2014 WWW.GOODWORKSCO.CA/WEBNATION
- 3. HOLLY WAGG, CFRE Philanthropic Counsel & Chief Digital Architect holly@goodworksco.ca www.goodworksco.ca blog.goodworksco.ca www.goodworksco.ca/webnation | #webnation
- 4. FRASER GREEN Principal & Chief Strategist fraser@goodworksco.ca www.goodworksco.ca blog.goodworksco.ca www.goodworksco.ca/webnation | #webnation
- 5. HOW TO READ THIS REPORT www.goodworksco.ca/webnation | #webnation
- 11. WHO TOOK THE SURVEY (AND OUR PROCESS) www.goodworksco.ca/webnation | #webnation
- 12. DEMOGRAPHICS • Sample of 512 Canadian charities • Sets website benchmarks and best practices across 26 domains • Good mix of small, medium and large organisational sizes • Respondents from a variety of types of organizations, with a slight skew to hospital health care, or disease causes (32.28%) www.goodworksco.ca/webnation | #webnation
- 16. THE BIG PICTURE OF CANADIAN CHARITY WEBSITES (HIGHS AND LOWS) www.goodworksco.ca/webnation | #webnation
- 17. THE NOT SO GREAT • Only 27% of charities have a web strategy in place • 60% say web is not valued by organisational leadership • ½ of respondents are embarrassed by their website • Challenges in using and integrating different web tools, such as social media, search engine optimization, and data collection • #1 website challenge is capital investment and cultural buy-in www.goodworksco.ca/webnation | #webnation
- 18. THE GOOD NEWS • Almost 2/3 use some kind of open source content management system • Over ½ of charities are use custom-built or customizable web donation forms • 50% use social media, and 1 in 3 have integrated these platforms into www.goodworksco.ca/webnation | #webnation their websites
- 19. THE FUTURE IS HOPEFUL • 40% have tried to focus on user experience in designing their website • 60% use storytelling, but want to incorporate a lot more • More than ½ of respondents update their website at least once a week, and a 1/3 say this easily done by anyone in the organisation • About 50% are seriously working towards becoming mobile-friendly, (and should be moving to become mobile-optimized) www.goodworksco.ca/webnation | #webnation
- 20. 11 IMPORTANT QUESTIONS (WELL, ALL OF THEM ARE IMPORTANT, BUT THESE ONES IN PARTICULAR) www.goodworksco.ca/webnation | #webnation
- 32. THANK YOU Good Works 613.232.9113 www.goodworksco.ca holly@goodworksco.ca | fraser@goodworksco.ca www.goodworksco.ca/webnation | #webnation