Lightning talked delivered at UX Open 2015. Complexity of applying Design Thinking within a Product organisation

1. Christopher McCann
@letterpress_se
16 October 2015
Design Thinking in 4 Simple
Steps that are Complicated

2. What do you know about Design Thinking ?
Can we use this in a business context ?
The story of Bob

3. Abductive
‘Guess’
Design Thinking
Understanding Problem Solution
Empathy Ideas Evaluation
Business Thinking
Problem Solution

4. Abductive
‘Guess’
Design Thinking
Understanding Problem Solution
Empathy Ideas Evaluation
Business Thinking
SolutionProblem

5. Empathy through Research
Framing the Problem
Generative Ideation
Prototyping & Validating
How

6. Empathy Through Research
Observe. Engage. Watch and Listen

7. Framing the Problem
Define the challenge
based on what you have learned about your user

8. Generative Ideation
Not about the ‘right’ idea,
but generating the broadest range of possibilities

9. Prototype & Validation
Build to test
Test to learn

10. No empathy before framing
Fear of failure
Will take too long
Emphasis on process
Complex ?

11. Isn’t this really just strategic thinking ?
Well, yes..
Bob

12. Act
Generative Ideation
Prototyping & Validating
Understanding
Empathy / Research
Framing Problem
Solution

13. ‘Methods that are simple are
not always easy’
@drunkcod