Mark Lester
1 SlideShare 102 Seguidores 131 Seguindos
Personal Information
Organização/Local de trabalho
New York United States
Cargo
Communications Planner
Setor
Advertising / Marketing / PR
Site
planningfallacy.com/
Sobre
I'm in the business of trying to apply the principles of strategic planning to the selection and use of channels, often referred to as engagement or communications planning. You can reach me at lestermarky@googlemail.com.
Marcadores
tracking studies behavior neuroscience advertising awareness attitudes
Ver mais

Apresentações

(1)

Awareness fallacy

Há 13 anos • 3096 Visualizações

Gostaram

(16)
Ver tudo

Brands As Media - AdAge Media Evolved 2010

Dave Knox • Há 13 anos

Facebook Research by DDB Paris and Opinionway

Kathryn Gorges Marketing • Há 13 anos

You Suck At PowerPoint! by @jessedee

Jesse Desjardins - @jessedee • Há 13 anos

The Science of Social Media

Dan Zarrella • Há 13 anos

What can we learn from games? 10 game mechanics that will make your web community more successful.

Holger Dieterich (holger-dieterich.de) • Há 16 anos

Gaming the Web: Using the Structure of Games to Design Better Web Apps

Dan Saffer • Há 16 anos

The Social Universe

JESS3 • Há 13 anos

A framework for measuring social media activity

Wise Words Consulting • Há 13 anos

"Yes. But..." (a presentation by Emma Cookson)

Saneel Radia • Há 13 anos

The case for cultural relevance

Made by Many • Há 13 anos

Your Life is a Transmedia Experience

Martafy! • Há 13 anos

The Real Life Social Network v2

Paul Adams • Há 13 anos

Lessons in Propagation Planning 2009

Griffin Farley • Há 14 anos

Experience strategy with UX designer as protagonist

Anthony Colfelt • Há 13 anos

Digital Strategies for Luxury Brands

Marci Ikeler • Há 14 anos

How to plan a virtual goods sales business model

Juho Hamari • Há 13 anos
Personal Information
Organização/Local de trabalho
New York United States
Cargo
Communications Planner
Setor
Advertising / Marketing / PR
Site
planningfallacy.com/
Sobre
I'm in the business of trying to apply the principles of strategic planning to the selection and use of channels, often referred to as engagement or communications planning. You can reach me at lestermarky@googlemail.com.
Marcadores
tracking studies behavior neuroscience advertising awareness attitudes
Ver mais