Advertising can provide benefits but also harms. It informs consumers and encourages economic growth, but sometimes provides misleading information or creates unrealistic wants. It may use women, children, or morality to sell products in ways that disrespect or manipulate audiences. While advertising has a role, communicators and advertisers should prioritize high standards, avoid false claims, and respect audiences.

2. Definition of advertising . Any paid form of non personal presentation and promotion of ideas, goods and services through mass media such as newspaper, magazines, television or radio by an identified sponsor. (Kolter). . Advertising is mass, paid for communication which is used to transmit information,develop attitudes and induce some form of response from the audience

7. Objectives . Inform Persuade Remind To provide information. Used especially with a new or complex product To persuade customers to buy a particular brand To remind customers about a product they might other overlook Print media is superior to TV for this type of advertsing. Stress the distinctive features of the brand. Minimal information. Advertsing a mature product Examples Insurance Financial products New electrical goods Examples: Perfumes Cars Coca Cola Examples Corn Flakes Kit Kat

12. BENEFITS OF ADVERTISING

14. Providing Consumers With Information to Use to Make Purchase Decisions Making Consumers Aware of Products and Services © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin + Making Consumers Aware of Products and Services Providing Consumers With Information to Use to Make Purchase Decisions Encouraging Consumption and Fostering Economic Growth

16. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

19. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Should Drug Use Be Linked With Terrorism? + + Benefits of Political Advertising Political advertising can make its contribution by informing people about the ideas and policy proposals of parties and candidates, including new candidates not previously known to the public. Political advertising can make a contribution to democracy analogous to its contribution to economic well being in a market system guided ByMoral norms.

21. An advertisiment is said to evil to the society if it unethical Ethics Ethics is a branch of philosophy which seeks to address questions about morality; that is, about concepts such as good and bad, right and wrong, justice, and virtue. Advertisement is considered unethical in the following situations; . o When it gives false or misleading information on the value of the product. o When it fails to give useful information on the possible reaction or side effects of the product. And o When it has degraded or underestimated the substitute or rival's product o When it is immoral.

29. WOMEN IN ADVERTISING

30. Women are generally associated with household works and is not supposed to be a good decision maker which contributes to women stereotyping .

31. Women shown as doing domestic work which reflects stereotype image of women.

32. Women in advertising used as sex symbols

34. Amul macho Axe dark temptation Vulgar Advertisements banned by I & B Ministry :-

35. Surrogate advertising Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand Common examples include Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising.

40. Newspaper ads

42. A wine bottle that is considered ethically wrong because the lorry may have to move to certain places where drinking is unethical