1. Following Little Digital Footprints:
What Technology Directors Should Know About
Media Used by K-8 Learners Outside of School
To make informed decisions for purchasing,
What resources After School Access To
Students’ can students access outside
planning, and capacity building, technology directors
If we could glimpse into
of the lab andTechnology maintain
in the K-8 education space must day?
beyond the school
our students’ homes, what Leslie Pirtle
broad and current understanding of students’ BSULeslie524
INST Pirtle
a Might these be exploited to extend learning? StateAnne Hird
might weuse and preferences Professor University
afterschool technology see? Bridgewater
February 8, 2012
INST 524 Professor Hird
February 22, 2010

2. Technology in the Home
2.
3
er
Vi
rd
de
co
o
Re
Ga
m
eo
e
id Co
lV
ns
ita
AVERAGE* HOME SWEET HOME ol
ig
es
1D
2 Computers
2.5 Radios
2.8 DVD or VCR Players
3.8 Televisions
*According to a Kaiser Family Foundation 2010 study, “...based on a nationally representative survey of 2,002
3rd–12th grade students, ages 8–18, including a subsample of 702 respondents who also volunteered to
complete seven-day media use diaries. The study was conducted from October 20, 2008 through May 7, 2009.” (Rideout, Foehr, & Roberts, 2010)

3. *Ages 8-18 (Rideout, Foehr, & Roberts, 2010)

4. 22% Have On-Board 19% Use Portable
TV or DVD Player DVD Player Often
*Among 8-18 year olds

5. “Of the 71.1% of kids who
used the Internet in the last
30 days, 83.4% did their
Web surfing at home.”
At School:
29.6%
Bookstore
/Library:
6.82%.”
(Rideout, Foehr, & Roberts, 2010)

6. “3 out of 4 kids went online in the last 30 days
61% of 6-7 year olds
76% of 8-9 year olds
85% of 10-11 year olds”
According to GfK Mediamark Research & Intelligence, LLC (2011)

7. Since 2004,
18% more kids
have logged on
...compared
with just a 10%
jump in the
overall online
population.
...while gross
population
of kids under 14
is in decline.
(Marketing Charts, 2009, June)

8. “Eight- to eighteen-year-olds spend more time with
media* than in any other activity...
...that’s “an average of more than 7½ hours a day, seven days a week.”
*TV, Movies, Video, Music, Video Games, Computers, Newspapers, Magazines and Books. Time spent texting and talking on cell
phones was not included, however time spent watching media on a cell phone was included in the study.
(Rideout, Foehr, & Roberts, 2010)

9. Computing
Listening
u p 27
Minute
s
up 4 7
Minute
s
Gaming
Watching TV
up 38
Minut up 24
es Minut
es
*Among 8-18 year olds (Rideout, Foehr, & Roberts, 2010)

10. “…just as children begin to make the transition into
adolescence, their media use explodes”
Media Use by Age, in Hours Computers
Video Games
Television
8-10 yr. olds – :46
8-10 yr. olds – 1:01 11-14 yr. olds – 1:46
11-14 yr. olds – 2:25
Music Total Media Use
8-10 yr. olds – 3:41
11-14 yr. olds – 5:03
8-10 yr. olds – 1:08 8-10 yr. olds – 5.29
11-14 yr. olds – 2:22 11-14 yr. olds – 8.20
(Rideout, Foehr, & Roberts, 2010)

11. “If a 13-year-old boy is watching a TV show on Hulu, is he watching
TV or using a computer? Obviously he’s doing both.”
“If a teenage girl has music playing on her
computer in the background as she dresses for
school, is she using a computer, or is she
listening to music? Obviously she’s doing both.”
“As the lines between media continue to blur, it gets more complicated
to count and categorize young peoples’ media consumption.”
“Should media use be measured by the platform (TV
screen, mobile device, computer), by the type of content
being accessed (music, TV shows, websites), or by
some other paradigm altogether?”
(Rideout, Foehr, & Roberts, 2010)

12. That’s Thus, the Reading, once
In 2008, Americans
3.36 zettabytes,** average person in decline, tripled
consumed information*
and 10,845 trillion consumes 100,500 from 1980-2008--
for about 1.3 trillion
words – and this words and 34 attributed to our
hours, --nearly
doesn’t count time gigabytes preference for
12 hours a day.
at work. every day. interactivity
“Thanks to
computers,
a full third of words and
more than half of bytes
are now received
interactively.”
*information: defined as “flows of data delivered to people.” Measured in bytes, words & hours of consumer information.
**zettabyte: 1021 bytes, or, a million, million gigabytes. (Bohn, 2010)

13. How Minority Kids Surpass White Kids in Daily Media Use
1 ½ hr. more computer time
1 hr. more listening to music
1-2 hr. more
t.v. & video time
½ hr. - 40 min more
gaming time
(Center on Media and Human Development School of Communication Northwestern University, 2011).

14. Top 4
“...gaming has Devices for Gaming:
come out on top as • Computer
the most popular • Videogame System
activity (85% usage • Cell Phone
penetration among • PDMP*
device users)” (Marketing
(Afan, 2009) Charts, 2008)
” 86.8% of youths Biggest increase
played a video game in game playing
in the last 30 days via happens at age 9
one of the four while 82% of kids 2-5
platforms...” play games on one
of the 4 devices
(Kelly, 2009)
(Afan, 2009)
*Portable Digital Music Player

15. 80% growth in
child* cell phone
ownership between
2005-2009
*Ages 6-11
(Business Insider, 2010).
Average Daily Cell Phone Use in Minutes
Talking 33
Listening to Music 17
ids*
of k s
Playing Games 17
68% one 2010) Watching TV 15
10, ll ph
20 ce k,
By a d ar Listening, playing or watching other media 49
M
h *Ages 8-11,ia
e d
(M
*Does not include texting
(Rideout, Foehr, & Roberts, 2010).

16. “Cell ownership among boys increased 47.6% since
2007, compared with a 17.2% increase among girls.”
“Girlstypical day, 46% maketo 18-year‑ olds report sending text
“In a are more apt to of 8- calls and send text messages while
boys are more likelyphone. Those who do text estimate thatand
messages on a cell to instant message, access the Internet they
download games,of 118 messages...”
send an average music and video.”
--Anne Marie Kelly, SVP, Marketing & Strategic Planning at MRI.
(Media Mark, 2010)

17. Tablet PC & E-reader 70% of parents
E-reader purchases ownership allow their kids to
grew 9% during the grew from 18% to use their IPAD
2011 holiday 29% Dec ‘11 according to 2011
season* to Jan ‘12 PBS Survey
* During November and December
(Rainie 2012) (Rainie 2012) (Grothaus 2011)

18. Personal Media by Age
Ha
Percent Who Own Each n
Ga d h e
o ne m ld
Cell Ph e P Vi
lay deo
er
IPo 8-
d 11 10 y
/M -1 r.
P 3P 4 y ol
lay r. ds
er ol –
ds 65
–6 %
9%
31%
lds – 69%
yr. o
8-10 yr. olds –
4
11-1
8-1 e r
put
0
11- yr. o
Portable CD
14 l
yr. ds – 6 Com
old
s – 1% op
/Tape Player 80% Lapt
17%
s – 27%
old –
0 yr. olds
8-10 yr. olds – 9% 8-1 4 yr.
1
11-14 yr. olds –16% 11-(Grothaus 2011)

19. What Parents are Saying
“Speaker (2004) reports that most
“The two67% of obstacles that improvedto use
students major parents surveyed
feel their learning is students say they
“21st century learners are motivated
by
“...were willing to buy elementarylearning. As
“…a majority of their their school
face eveschool: filters to gain producedmobile
integrating technology intochildren from accessing
at r‘read-write’ that stop them a access
“Npersonal devicesweb hasimmediatea generation
bschool a learning
device for efore hifve scschools allowed it, and
“The librarians the they more interesting,
technology makessaid hofor either will and bans
of whtowebsites theyto communicate with peers.
ols homework
thethreaders who are motivated to communicate
of answers t to bneed interestedtinetheirst
e er or n and
o interactive, fa percent) ue
(18 percent) uy may (46 ced h qlove ion
or t
fo...seemed and their screenestablished authors.”
enjoyable particularly xt kids today
inReadingon usingdigitalownbmobile devices and
rma iofrom a e ooiss.
withttheirspeerewritersdevices comfortable
so rbythese and k in hen e ctro
n ipurchase ebooks in the order le
children usingadily ava at school.”
learning cellphones)
doing, discovering, W
so much c familiar for most Brown, 2002, as cited by Afan, 2009) nic
(namely ilab
eapernextn (Jonesyears.”students.“ -d
two K-12 l
th interacting”e, so
hto accessaonline&textbooks. up-to
and buyi
textbooks (Jones & Brown,ng har(Guernsey,u2009) 2011) ate,
d-bo nd c
(Watters,
2002, as cited by Afan,2011)
become di (Watters, 2011)
opies,
fficult to ju
stify.”
(Big Think
Editors, 20
11).

20. Will Your School
Embrace the Change?
Harness the Power?
Keep Pace?

21. Works Cited
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28. Please Address Questions
and Comments to:
Leslie Pirtle
LPIRTLE@student.bridgew.edu