The Parable of the Underpant Stealing Gnomes Visualized
•Transferir como PPT, PDF•
10 gostaram•1,566 visualizações
The document discusses the importance of data visualization and analytics. It provides examples of data visualization projects, challenges in working with data and brands, and tips for creating effective data visualizations and content. Key themes are the growing importance of data skills, telling stories with data, balancing creativity and objectives, and empowering people with data.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (8)
Destaque
Destaque (10)
Semelhante a The Parable of the Underpant Stealing Gnomes Visualized
Semelhante a The Parable of the Underpant Stealing Gnomes Visualized (20)
Mais de Leslie Bradshaw
Mais de Leslie Bradshaw (20)
The Parable of the Underpant Stealing Gnomes Visualized
- 2. The Parable of the Underpant Stealing Gnomes
- 3. Phase 1 Phase 2 Phase 3 Collect data Insights! Results! Profit!
- 6. The ability to take data - to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it is going to be a hugely important skill in the next decades. - Hal Varian, Google’s Chief Economist - Hal Varian, Google’s Chief Economist
- 8. visualizing the sentiment of the Bible A project of openbible.info
- 9. visualizing the words used in the 2011-2012 Republican primary debates A project of periscopic.com
- 10. visualizing 138 years of Popular Science Magazine A project by Jer Thorp, Data Artist in Residence at the New York Times
- 11. visualizing realtime checkins at polling locations for the 2010 election A collaboration between JESS3, foursquare, VIP (Google + Pew) and Engage
- 13. But why isn’t there a “Landscape of Big Data Visualization Companies” slide?
- 14. The craft of design is hard to scale. Each data set has its nuances. A few key folks leading the way...
- 15. Google Creative Labs / Google Data Arts Labs
- 16. Jonathan Harris
- 17. Stamen
- 18. JESS 3
- 20. Data can inform your content. Your content can be made from data. Measuring your content’s effectiveness requires collecting data. data. data. data.
- 24. Creating content as / for a brand feels a lot like you are running a daily news program.
- 26. We’ve gone from producing content on timelines in months, to timelines in hours.
- 28. Must. Quench. Thirst. Of. All. Social. Media. Channels. And. Communities.
- 30. write copy design assets iterateoptimize get approvals everythingknow the landscapeknow the post content zeitgeistexclusivity measure impact can’t just syndicate measure impact measure impact be an insider measure impact measure impact coordinate across teams measure impact measure impact measure impact measure impact measure impact
- 31. We've gone from being exposed to about 500 brand messages a day back in the 1970s to as many as 5,000 a day today. Jay Walker-Smith Yankelovich Consumer Research Yankelovich Consumer Research Yankelovich Consumer Research Yankelovich Consumer Research
- 32. Engage: 76 Recall: 12 Act on: 5 Act on: 5 Act on: 5 Act on: 5 Act on: 5 Yankelovich Consumer Research
- 33. Engage: 76 you Recall: 12 have to be the Act on: 5 Act on: 5 Act on: 5 0.1 Act on: 5 Act on: 5 % Yankelovich Consumer Research
- 34. You have to create breakthrough work to be noticed.
- 35. edgy star power humor by: 72 and sunny for: K-Swiss view: http://jes3.com/KennyPowers_MFCEO
- 36. You have to create work that provides value to be shared.
- 37. informative star power timely by: JESS3 for: Wikipedia’s 10th Anniversary view http://jess3.com/state-of-wikipedia
- 38. informative heavy lift beautiful by: JESS3 for: The Economist’s World in 2011 Summit view: http://jess3.com/womens-economic-opportunity-index/
- 39. There are always at least two stories to tell.
- 40. The one you set out to tell and the one about making the one you set out to tell.
- 41. Tell them both.
- 42. how TV ratings work told through puppets and papercraft told through a behind the scenes http://jess3.com/espn-tv-ratings-101/
- 43. Gmail’s fidelity from web to mobile told through papercraft and stop motion animation told through a behind the scenes http://jess3.com/gmail-stop-motion-animation-video/
- 44. Creating content for brands is a delicate balance between business objectives, creativity & user goals.
- 53. 95% of senior executives say that they doubt their companies have the right operating model (of which structure is a key component) for today’s world.- Accenture Study (2011) 95% of senior executives say that they doubt their companies have the right operating model (of which structure is a key component) for today’s world.- Accenture Study (2011)
- 59. Hi JESS3, I need an infographic done by next week. Is that possible?
- 60. Hi JESS3, I need a video done in 2 weeks. Is that possible?
- 61. Hi JESS3, I need a interactive data visualization done in 4 weeks. Is that possible?
- 62. Education about the process is key.
- 67. So how is it all coordinated? Here’s what’s in our tool belt...
- 72. Hire people who excel at math.
- 73. Math majors, rejoice. Businesses are going to need tens of thousands of you in the coming years as companies grapple with a growing mountain of data. - Steve Lohr, New York Times - Steve Lohr, New York Times
- 74. I keep saying the sexy job in the next ten years will be statisticians. People think I'm joking, but who would've guessed that computer engineers would've been the sexy job of the 1990s? - Hal Varian, Google’s Chief Economist - Hal Varian, Google’s Chief Economist
- 75. If it’s worth doing, it’s worth doing well. (my Grandpa Baskett used to say this all the time)
- 76. Build dynamic and realtime data systems.
- 77. visualizing the size of geosocial platforms through a universe metaphor A project JESS3 did to put things in perspective for journalists covering Skype’s acquisition, LinkedIn’s IPO, MySpace’s sale and the “foursquare vs. Gowalla” debate
- 78. Don’t be bound by geography, keep talent central.
- 79. The “hot fire” comes from your talent and their craft. Not from your physical location.
- 80. DESIGN TAXI: What is the word you think will continue to reside in and reverberate through the creative industries over the next 10 years? Aaron Koblin: Data-driven. Aaron Koblin, Data Arts Team Lead - Google Creative Lab
- 81. The only important thing about design is how it relates to people. Victor Papanek Design for the Real World: Human Ecology and Social Change (1971)
- 82. The only important thing about data is how it empowers people. Leslie Bradshaw Applying Victor Papanek’s sentiments from 1971 to today’s data challenge