More information on: http://www.dr.dk/Kulturarv/index.htm http://www.danskkulturarv.dk/

1. DANISH BY TOBIAS
BROADCASTING GOLODNOFF
CORPORATION
UNLOCKING
THE ARCHIVES

2. DANISH
BROADCASTING
CORPORATION

3. 520.000 HOURS!

4. GUIDING PRINCIPLES
USE IS VALUE
TRANSPARENT BOXES
OPEN SOURCE COLLECTIVE
FLEXIBLE RESSOURCES

5. TRADITIONEL VALUE CHAIN

6. USE IS VALUE

7. BONANZA

8. FACTS
‣FOCUSED ON USER INTERACTION, PUBLIC VOTING
ON FAVORITE PROGRAMS
‣12 WEEKS, A WEEKLY CATEGORY, CHOICES WITH A
SMALL CLIP AND A DESCRIPTION
‣CONTENT WAS COMMENTED AND DISCUSSED
‣WINNING CONTENT PUBLISHED THE FOLLOWING
WEEK

9. LOGO

10. THE WEBSITE
‣COMPETITION SCORE
‣SEE ALL 100 SNIPPETS
AND VOTE
‣CINEMA MODE FOR
FULLSCREEN VIEWING

11. RESULTS
‣MORE THAN 100.000
DANES VOTED
‣DURING THE FIRST YEAR
BONANZA HAD 200.000
MONTHLY USERS AND 1
MIO. VIDEO STREAMS A
MONTH

12. TODAY
‣ONE OF DR’S “POWER BRANDS”
3 YEARS DOWN THE LINE WE
HAVE 70.000 MONTLY USERS
‣WINNER OF FIAT’S PRIZE FOR
BEST INTERNET PRODUCTION IN
2009

13. USERS
‣HOW OLD ARE THE 12 % 11 %
USERS?
BETWEEN 0-19
20-39 YEARS 33 %
40-59 YEARS 44 %
60+

14. USERS
‣WHY ARE THEY 8 %
VISITING? 39 %
18 %
FOR EDUCATIONAL USE
LOOKING FOR A PARTICULAR PROGRAM/SNIPPET
AS ENTERTAINMENT
IT IS FUN WATCHING “OLD” STUFF I CAN REMEMBER 35 %

15. USERS
‣HOW OFTEN DO THE 8 %
USERS VISIT? 35 % 23 %
THIS IS MY FIRST TIME
LESS THAN EVERY 14TH DAY
MORE THAN ONCE EVERY 14TH DAY
EVERYDAY OR ALMOST EVERY DAY 34 %

16. COLLABORATION

17. KNOWLEDGE
&TECHNOLOGY
COLLECTIVE
CHAOS
CULTURAL HERITAGE
ARCHIVE OPEN
SYSTEM

18. DANSK KULTURARV
DANISH BROADCASTING CORPORATION
THE DANISH FILM INSTITUTE
THE NATIONAL MUSEUM
THE ROYAL LIBRARY
THE DANISH STATE ARCHIVES
NATIONAL GALLERY OF DENMARK
THE STATE AND UNIVERSITY LIBRARY
THE HERITAGE AGENCY OF DENMARK

19. NEXT STEP
WWW.DANSKKULTURARV.DK

20. THANK
Y0U!
TOBIAS GOLODNOFF
HEAD OF DRS CULTURAL
HERITAGE PROJECT
E: TOGO@DR.DK
M: 0045 2854 8288