Paid ads and the plan to improve them 100%
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Paid ads and the plan to improve them 100%
- 1. Paid ads and the plan to improve them 100% SMX Paris
- 2. Fernando Angulo Head of international Parterships SEMrush Inc. @fernandosemrush f.angulo@semrush.com
- 3. There are dozens of paid advertisements, but today I want to talk about how to improve the paid ads on Google.
- 4. 1. Improving the Display Network Ads
- 5. 1. Images 2. Text ads 3.Dynamic ads We have 3 results in the Google Display Network
- 6. The Display Network Ads are very attractive and are a great source of revenue for web publishers. Can we improve their performance further?
- 7. There are several special tools to improve your results
- 8. Analyze the design of your competitors’ ads These instruments can help you analyze competing ads Visualize your competitors’ strategies to decide how to allocate your budget Check the number of ad impressions
- 9. Dig deeper for more insights Check which devices generate more impressions Detect the best publishers for your Ads Find the best advertisers and evaluate their creative landing pages
- 12. 2. Improving the performance of your Google Shopping Campaigns
- 13. Outstanding results of Google Shopping Ads
- 14. Product Listing Ads are very effective and are already perfoming well Can we further improve their performance?
- 15. For now there is only one tool to improve the performance of Google Shopping.
- 16. See what products are promoted more by your competitors By using the PLA intelligence you will achieve supremacy in Google Shopping Make your PLAs more competitive by using the experience of your competitors Find competitors using Shopping Campaigns
- 18. Example. CASADELLIBRO.COM 784 Competitors are using Google Shopping Campaigns
- 19. Example. CASADELLIBRO.COM 11,404 products in their Product List
- 20. 3. Improving results of Google Ads
- 21. Google paid Ads results persuade and attract users to a buying cycle
- 22. Paid Ads are obviously very popular, judging by Google’s results Can we further improve their performance?
- 23. There are many good tools to improve the conversion perfomance
- 24. Discover your competitor’s budget Find out all about your competitors and adjust your online strategy Discover new competitors Analyze the keywords and ad texts
- 25. Example: AUTOCASION.COM $11000 - monthly paid search budget
- 26. Example: AUTOCASION.COM 2,279 Competitors in Ads
- 28. All paid ads can be improved (optimized) for even better results. The key is to have a few outstanding instruments in your toolbox
- 30. Fernando Angulo Head of International Partnerships SEMrush Inc. @fernandosemrush f.angulo@semrush.com Thank you for your attention Questions?