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LAPS MILES MILES WEIGHT
# Laps/Hour Heart Rate Resting
Heart Rate
Min/Mile
Heart Rate
Min/Mile
BMI
LAPS MILES MILES WEIGHT
# Laps/Hour Heart Rate Resting
Heart Rate
Min/Mile
Heart Rate
Min/Mile
BMI
LAPS MILES MILES WEIGHT
SWOLF
(Swim Efficiency)
Heart Rate
Stroke Count
Stroke Rate
Calories
Power (Watts)
Functional
Threshold Power
Lactate Threshold
Calories
Ascent/Decent Rate
Body Temperature
Vertical Oscillation
Ground Contact Time
Cadence
Power
Ascent/ Descent Rate
Lactate Threshold
Calories
Body Temperature
Resting Heart Rate
Body Fat %
Body Water %
Sleep Hours
Lactate
Threshold
Create the
favorable decision
criteria a customer
is likely to follow.
Define what you
need to measure to
trigger, influence,
or monitor.
Analyze how and
where you’ll get
insight from real-
time data.
Plan what technology
or services you’ll
leverage to get
this data.
Curated commerce
Everything on demand
Customized/personalized
customer journey
Greater risk awareness
Effortless experience
Hyper-personalization
Nonstop consumers
Consumerization of B2B services
Customer micro-moments
Increased focus on wellness
Social listening
Personalized benefits
Monetizing data sources
Social media replaces telecom
Transparent supply chains
Informed & nonstop consumers
Peer advice over product information
Maturing digital natives/ empowered
employees
Decline of brand power
More purchase decision
makers in B2B
Show-rooming
Sharing economy
Empowered candidates
Advertising aversion
Increased demand for PR
and crisis management
Bring you own data
Digital twins for every product
Service business model
Subscription model
Concierge services
Bundling business model
Drones
3D Printing
Capital/asset-light model
Fast-scaling competitors
Freemium business model
Continuous product delivery
New approaches to protect IP
Self driving vehicles
End of low-cost labor
More automation of
unstructured work
Higher demand for
STEM talent
Machine learning
Next generation robots
Sophisticated decision
making
Every worker as a remote worker
Cross-industry partnerships
More-matrixed organization
Millennial managers
Nontraditional workers
Portfolio career
Flexible working
24/7 work culture
Aging labor pools
Platform business model
Open business model
Integrator business model
“Living” office space
Employee-sourced L&D
Emerging labor market
intermediaries
The role of a Digital CIO is to embed deep into business
strategy while advancing the value of products and services
offered to customers through digital enablement
Digital CIOs focus on Data and Insight first & adapt to the new
reality of borrow / rent / buy / share (data) vs build
Integration and Data Services are the new focus of the
CIO agenda in the digital era
Leo Barella
VP - Chief Enterprise
Architect
Presentation Designed &
Developed by:
leo.barella@astrazeneca.com
linkedin.com/in/leobarella

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The Digital CIO

  • 1.
  • 2.
  • 3.
  • 5. # Laps/Hour Heart Rate Resting Heart Rate Min/Mile Heart Rate Min/Mile BMI LAPS MILES MILES WEIGHT
  • 6. # Laps/Hour Heart Rate Resting Heart Rate Min/Mile Heart Rate Min/Mile BMI LAPS MILES MILES WEIGHT SWOLF (Swim Efficiency) Heart Rate Stroke Count Stroke Rate Calories Power (Watts) Functional Threshold Power Lactate Threshold Calories Ascent/Decent Rate Body Temperature Vertical Oscillation Ground Contact Time Cadence Power Ascent/ Descent Rate Lactate Threshold Calories Body Temperature Resting Heart Rate Body Fat % Body Water % Sleep Hours Lactate Threshold
  • 7.
  • 8. Create the favorable decision criteria a customer is likely to follow. Define what you need to measure to trigger, influence, or monitor. Analyze how and where you’ll get insight from real- time data. Plan what technology or services you’ll leverage to get this data.
  • 9.
  • 10.
  • 11.
  • 12. Curated commerce Everything on demand Customized/personalized customer journey Greater risk awareness Effortless experience Hyper-personalization Nonstop consumers Consumerization of B2B services Customer micro-moments Increased focus on wellness Social listening Personalized benefits
  • 13.
  • 14. Monetizing data sources Social media replaces telecom Transparent supply chains Informed & nonstop consumers Peer advice over product information Maturing digital natives/ empowered employees Decline of brand power More purchase decision makers in B2B Show-rooming Sharing economy Empowered candidates Advertising aversion Increased demand for PR and crisis management
  • 15.
  • 16. Bring you own data Digital twins for every product Service business model Subscription model Concierge services Bundling business model
  • 17.
  • 18. Drones 3D Printing Capital/asset-light model Fast-scaling competitors Freemium business model Continuous product delivery New approaches to protect IP
  • 19.
  • 20. Self driving vehicles End of low-cost labor More automation of unstructured work Higher demand for STEM talent Machine learning Next generation robots Sophisticated decision making
  • 21.
  • 22. Every worker as a remote worker Cross-industry partnerships More-matrixed organization Millennial managers Nontraditional workers Portfolio career Flexible working 24/7 work culture Aging labor pools Platform business model Open business model Integrator business model “Living” office space Employee-sourced L&D Emerging labor market intermediaries
  • 23. The role of a Digital CIO is to embed deep into business strategy while advancing the value of products and services offered to customers through digital enablement Digital CIOs focus on Data and Insight first & adapt to the new reality of borrow / rent / buy / share (data) vs build Integration and Data Services are the new focus of the CIO agenda in the digital era
  • 24.
  • 25. Leo Barella VP - Chief Enterprise Architect Presentation Designed & Developed by: leo.barella@astrazeneca.com linkedin.com/in/leobarella