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Influence - Robert Cialdini
1.
The Psychology of
Persuasion
2.
3.
4.
5.
6.
What’s in it
for you?
7.
Disclaimer
8.
Six “Weapons of
Influence” 1. Social Proof 2. Reciprocity 3. Commitment and Consistency 4. Authority 5. Liking 6. Scarcity
9.
10.
Social Proof
11.
12.
“Operators are waiting,
please call now”
13.
“If operators are
busy, please call again”
14.
15.
Reciprocity
16.
17.
18.
19.
Scarcity
20.
What we’ve covered
so far • Social Proof • Reciprocity • Scarcity
21.
What’s left • Commitment
and Consistency • Authority • Liking
22.
More information • Google
“Cialdini”
23.
Be Responsible Don’t sacrifice
long term harm for short term gains.
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