KPBS Coverage of 2007 San Diego WildFires: IMA Presentation

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Keynote presentation at 2008 Integrated Media Association about KPBS' innovative online coverage of the Oct. 2007 wildfires in San Diego County.

Tecnologia Negócios

Keys to Our Success
• Planning
• Organizational culture: supports freedom and
experimentation
• Ability to adapt to technical challenges
• Smart staffers who "play" with Web 2.0 online in
their free time
• "Hive" mind – collaborative culture, sharing
information via wiki, meetings
• Outsourcing, and not worrying about "branding"
or "owning" the content – online or on the air

Technical Challenges
• Server overwhelmed by traffic first night
(30x)
• Couldn’t access our Content Management
System
• Network problems – Internet access
• Stream demand
• Challenges led to innovation

Twitter: Multiple Distribution
Points
• On the twitter.com/kpbsnews page
• Twitter can send text messages to people
who sign up
• Code to feed "tweets" into our site
• New Media mapping team picked up info
for Google Map

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KPBS Coverage of 2007 San Diego WildFires: IMA Presentation

1. KPBS Coverage: San Diego Wildfires

2. New Distribution Outlets: Twitter

3. Google My Maps

4. Flickr

6. Keys to Our Success • Planning • Organizational culture: supports freedom and experimentation • Ability to adapt to technical challenges • Smart staffers who "play" with Web 2.0 online in their free time • "Hive" mind – collaborative culture, sharing information via wiki, meetings • Outsourcing, and not worrying about "branding" or "owning" the content – online or on the air

7. Technical Challenges • Server overwhelmed by traffic first night (30x) • Couldn’t access our Content Management System • Network problems – Internet access • Stream demand • Challenges led to innovation

8. Stripped-Down Site

10. Twitter

11. Twitter: Multiple Distribution Points • On the twitter.com/kpbsnews page • Twitter can send text messages to people who sign up • Code to feed "tweets" into our site • New Media mapping team picked up info for Google Map

12.

13. Google My Maps

14. Mashup in the Web 2.0 Spirit

15. KPBS Photos on Flickr

16. Flickr Group

17. SlideFlickr Slideshow on KPBS.org

18. Not If… But When

KPBS Coverage of 2007 San Diego WildFires: IMA Presentation

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