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Design	
  and	
  Media	
  Careers	
  

           Len	
  Forgione	
  
LEN
Ge.ng	
  (and	
  Keeping)	
  a	
  Job	
  in	
  Media	
  
                 and	
  Design	
  
•  Current	
  Landscape:	
  
   – Intense	
  compe55on	
  for	
  jobs	
  in	
  NY	
  
   – Corporate	
  media	
  jobs	
  are	
  not	
  as	
  plen5ful	
  
   – Freelance	
  jobs	
  more	
  available	
  
   – Tradi5onal	
  media	
  is	
  shi?ing	
  to	
  digital	
  
   – Employees	
  must	
  evolve	
  with	
  the	
  
     industry	
  
Set	
  Clear	
  Goals	
  
•    What	
  would	
  you	
  like	
  to	
  do?	
  
•    What	
  do	
  you	
  enjoy	
  the	
  most?	
  
•    Never	
  too	
  early	
  to	
  think	
  about	
  your	
  career.	
  
•    Start	
  your	
  own	
  business…	
  
      – I	
  started	
  doing	
  web	
  design	
  at	
  Hofstra	
  when	
  I	
  
        was	
  17.	
  
      – This	
  led	
  to	
  more	
  web	
  work.	
  
Get	
  an	
  Internship	
  
•    Great	
  prac5cal	
  experience.	
  
•    Nice	
  resume	
  builder.	
  
•    Interns	
  o?en	
  get	
  hired	
  a?er	
  gradua5on.	
  
•    Lets	
  you	
  get	
  a	
  feel	
  for	
  the	
  workplace	
  and	
  
     culture.	
  
      –  I	
  had	
  three	
  internships	
  in	
  
         different	
  industries.	
  
      –  Decide	
  what	
  you	
  like	
  to	
  do.	
  
Network!	
  
•  “Who	
  you	
  know”	
  does	
  maRer	
  in	
  this	
  industry.	
  
•  Go	
  to	
  university	
  func5ons	
  or	
  join	
  an	
  interest	
  
   group.	
  
•  Meet	
  people,	
  hand	
  out	
  business	
  cards.	
  
•  Talk	
  to	
  everyone	
  about	
  what	
  you	
  would	
  like	
  to	
  
   do.	
  
•  Start	
  a	
  club	
  or	
  group.	
  
•  LinkedIn/Facebook.	
  
Know	
  How	
  to	
  Market	
  Yourself	
  
•  Put	
  together	
  a	
  porWolio	
  or	
  reel	
  of	
  your	
  class	
  
   work.	
  
•  If	
  you	
  don’t	
  have	
  any	
  work	
  to	
  show,	
  do	
  a	
  quick	
  
   personal	
  project	
  on	
  something	
  you	
  love.	
  	
  
•  Passion	
  projects	
  can	
  o?en	
  get	
  you	
  no5ced.	
  	
  
•  Have	
  your	
  own	
  website	
  or	
  digital	
  
   presence.	
  
•  Take	
  advantage	
  of	
  social	
  media.	
  
Be	
  VersaEle	
  
•  Be	
  able	
  to	
  wear	
  many	
  hats.	
  	
  
•  Employers	
  today	
  are	
  looking	
  for	
  a	
  lot	
  of	
  value	
  
   for	
  their	
  dollar.	
  
•  Your	
  team	
  will	
  probably	
  be	
  small,	
  and	
  you’ll	
  all	
  
   have	
  mul5ple	
  roles.	
  
•  If	
  you’re	
  freelance,	
  a	
  deep	
  skill	
  set	
  	
  
   lets	
  you	
  handle	
  diverse	
  projects.	
  
Get	
  Out	
  of	
  Your	
  Comfort	
  Zone	
  	
  
•  If	
  you’re	
  asked	
  to	
  do	
  something	
  outside	
  of	
  
   your	
  skill	
  set	
  –	
  do	
  it!	
  	
  
•  Look	
  it	
  up,	
  make	
  mistakes,	
  but	
  do	
  it.	
  
•  Learn,	
  grow	
  your	
  skill	
  set	
  and	
  make	
  an	
  
   impression	
  on	
  your	
  employer.	
  	
  
•  Force	
  your	
  brain	
  to	
  wake	
  up.	
  
•  Don’t	
  stagnate.	
  
Be	
  Passionate	
  About	
  What	
  You	
  Do	
  
•  If	
  you’re	
  into	
  your	
  work,	
  show	
  it!	
  
•  It	
  will	
  rub	
  off	
  on	
  others,	
  and	
  your	
  boss	
  will	
  
   no5ce.	
  
•  Sour	
  apples	
  get	
  pushed	
  out	
  (I’ve	
  seen	
  it	
  
   happen).	
  
•  Happy	
  =	
  Produc5ve.	
  
•  Produc5ve	
  =	
  Employed.	
  
Follow	
  Your	
  Dreams	
  	
  
•  That’s	
  how	
  I	
  ended	
  up	
  at	
  Sesame	
  Street	
  and	
  
   DC	
  Comics.	
  
•  Be	
  persistent.	
  
•  Some5mes	
  luck	
  plays	
  a	
  factor.	
  
•  Parlay	
  your	
  interest/hobby	
  into	
  a	
  career.	
  
•  Kermit	
  did	
  it,	
  so	
  can	
  you.	
  
What	
  Am	
  I	
  Looking	
  for	
  as	
  an	
  Employer?	
  
•    Be	
  efficient	
  and	
  take	
  direc5on.	
  
•    Have	
  personality,	
  infuse	
  life	
  into	
  your	
  work.	
  
•    Work	
  independently	
  when	
  required.	
  
•    Make	
  sugges5ons	
  and	
  improve	
  on	
  ideas.	
  	
  
•    Well-­‐put	
  together	
  appearance	
  and	
  hygiene.	
  	
  
      –  Dress	
  according	
  to	
  the	
  workplace.	
  
•  Have	
  relevant	
  experience.	
  
•  Have	
  digital	
  experience.	
  
•  Know	
  when	
  to	
  step	
  away.	
  
Be	
  able	
  to	
  translate	
  business	
  needs	
  
             into	
  creaEve	
  direcEon.	
  
 •  If	
  you	
  can	
  develop	
  this	
  skill,	
  it	
  will	
  serve	
  you	
  
    well.	
  
 •  Being	
  able	
  to	
  understand	
  what	
  your	
  boss	
  is	
  
    saying	
  and	
  then	
  create	
  something	
  that	
  
    sa5sfies	
  that	
  need	
  is	
  crucial.	
  	
  
 •  People	
  like	
  choice,	
  and	
  the	
  best	
  version	
  
    usually	
  wins	
  out.	
  	
  
 •  Fine	
  line	
  between	
  art	
  and	
  commerce.	
  
 •  GOOD	
  LUCK!	
  
www.lenforgione.com	
  or	
  lforgione@scholas5c.com	
  

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Design media careers lmf

  • 1. Design  and  Media  Careers   Len  Forgione  
  • 2. LEN
  • 3.
  • 4.
  • 5. Ge.ng  (and  Keeping)  a  Job  in  Media   and  Design   •  Current  Landscape:   – Intense  compe55on  for  jobs  in  NY   – Corporate  media  jobs  are  not  as  plen5ful   – Freelance  jobs  more  available   – Tradi5onal  media  is  shi?ing  to  digital   – Employees  must  evolve  with  the   industry  
  • 6. Set  Clear  Goals   •  What  would  you  like  to  do?   •  What  do  you  enjoy  the  most?   •  Never  too  early  to  think  about  your  career.   •  Start  your  own  business…   – I  started  doing  web  design  at  Hofstra  when  I   was  17.   – This  led  to  more  web  work.  
  • 7. Get  an  Internship   •  Great  prac5cal  experience.   •  Nice  resume  builder.   •  Interns  o?en  get  hired  a?er  gradua5on.   •  Lets  you  get  a  feel  for  the  workplace  and   culture.   –  I  had  three  internships  in   different  industries.   –  Decide  what  you  like  to  do.  
  • 8. Network!   •  “Who  you  know”  does  maRer  in  this  industry.   •  Go  to  university  func5ons  or  join  an  interest   group.   •  Meet  people,  hand  out  business  cards.   •  Talk  to  everyone  about  what  you  would  like  to   do.   •  Start  a  club  or  group.   •  LinkedIn/Facebook.  
  • 9. Know  How  to  Market  Yourself   •  Put  together  a  porWolio  or  reel  of  your  class   work.   •  If  you  don’t  have  any  work  to  show,  do  a  quick   personal  project  on  something  you  love.     •  Passion  projects  can  o?en  get  you  no5ced.     •  Have  your  own  website  or  digital   presence.   •  Take  advantage  of  social  media.  
  • 10. Be  VersaEle   •  Be  able  to  wear  many  hats.     •  Employers  today  are  looking  for  a  lot  of  value   for  their  dollar.   •  Your  team  will  probably  be  small,  and  you’ll  all   have  mul5ple  roles.   •  If  you’re  freelance,  a  deep  skill  set     lets  you  handle  diverse  projects.  
  • 11. Get  Out  of  Your  Comfort  Zone     •  If  you’re  asked  to  do  something  outside  of   your  skill  set  –  do  it!     •  Look  it  up,  make  mistakes,  but  do  it.   •  Learn,  grow  your  skill  set  and  make  an   impression  on  your  employer.     •  Force  your  brain  to  wake  up.   •  Don’t  stagnate.  
  • 12. Be  Passionate  About  What  You  Do   •  If  you’re  into  your  work,  show  it!   •  It  will  rub  off  on  others,  and  your  boss  will   no5ce.   •  Sour  apples  get  pushed  out  (I’ve  seen  it   happen).   •  Happy  =  Produc5ve.   •  Produc5ve  =  Employed.  
  • 13. Follow  Your  Dreams     •  That’s  how  I  ended  up  at  Sesame  Street  and   DC  Comics.   •  Be  persistent.   •  Some5mes  luck  plays  a  factor.   •  Parlay  your  interest/hobby  into  a  career.   •  Kermit  did  it,  so  can  you.  
  • 14. What  Am  I  Looking  for  as  an  Employer?   •  Be  efficient  and  take  direc5on.   •  Have  personality,  infuse  life  into  your  work.   •  Work  independently  when  required.   •  Make  sugges5ons  and  improve  on  ideas.     •  Well-­‐put  together  appearance  and  hygiene.     –  Dress  according  to  the  workplace.   •  Have  relevant  experience.   •  Have  digital  experience.   •  Know  when  to  step  away.  
  • 15. Be  able  to  translate  business  needs   into  creaEve  direcEon.   •  If  you  can  develop  this  skill,  it  will  serve  you   well.   •  Being  able  to  understand  what  your  boss  is   saying  and  then  create  something  that   sa5sfies  that  need  is  crucial.     •  People  like  choice,  and  the  best  version   usually  wins  out.     •  Fine  line  between  art  and  commerce.   •  GOOD  LUCK!   www.lenforgione.com  or  lforgione@scholas5c.com