The document describes the typical phases a "yammerite" goes through when engaging with the social media platform Yammer. It begins with lurking by watching and liking posts without contributing. Then comes craving by frequently checking Yammer and enjoying finding relevant things to post. As confidence grows, a yammerite moves to regularly posting to multiple groups and learning to build social capital by providing value to the community. They then progress to replying to other posts and feeling comfortable sharing posts they like.

1. The evolution of a YAMMERITE
Created by Lena Ross E: emelyross13@gmail.com
ACTIVITYLEVEL
In the spirit of the ubiquitous CHANGE CURVE, this infographic represents the
typical phases of a yammerite’s ENGAGEMENT and ADOPTION.
CONTEXT
yammerite
Someone who engages in social enterprise media on yammer
Source: urbandictionary.com
TIME
Thinking
about
joining up
You
LURK
You
LIKE
You
CRAVE
DEFINITION
CRAVING means Yammer features on all your devices, you check in
numerous times each day, even when you’re on holidays and you
love finding relevant stuff to post.
Building social capital is addictive...
POSTING becomes more regular and you start to post to more than one group
to target your message.
If at first, there is little or no feedback – don’t be discouraged!
Take a look at other successful “posters” for clues on how they build their
social capital. What are they giving to their community? And try and try again!
You start REPLYING to
other posts and can feel
your confidence growing.
You see a post or two that you like
and it’s safe to SHARE. Sit back,
people will like the way you share!
Oh Yammer voyeurism at its best!
You LURK, it’s safe, you watch, read, view and upload
images, and get a general feel for how Yammerverse works.
It’s easy to move along now and LIKE a post!
Go on! Do it – LIKE, LIKE, LIKE!
You decide to JOIN. Perhaps
someone has invited you.
Welcome to Yammer!
You
REPLY
You
SHARE
You
JOIN
Remember ...
Every POST is a
learning experience!
You
POST