Social media ecosystem is a big picture of concepts and models about social media.

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Social media ecosystem
Created by haile
http://socialmediachannel.blogspot.com

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Outline
• What is the social media?
• Ecosystem of social media
• Social media trend

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What is the social media?
• Social media is content created by people using highly accessible and scalable publishing technologies.
en.wikipedia.org/wiki/Social_media
• A category of sites that is based on user participation and user-generated content. They include social
networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg
or Reddit, and other sites that are centered on user interaction. searchenginewatch.com/define
• An umbrella term that defines the various activities that integrate technology, social interaction, and the
construction of words and pictures. www.anvilmediainc.com/search-engine-marketing-glossary.html
• Social Media are primarily Internet- and mobile-based tools for sharing and discussing information among
human beings. sprythink.com/glossary.html
• Online technologies and practices that people use to share opinions, insights, experiences, and perspectives
with each other. www.tvb.org/multiplatform/Multiplatform_Glossary.aspx
• Social media are works of user-created video, audio, text or multimedia that are published and shared in a
social environment, such as a blog, wiki or video hosting site. www.capilanou.ca/help/active-
cms/glossary.html
• Software tools that allow groups to generate content and engage in peer-to-peer conversations and
exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)
www.bottlepr.co.uk/glossary.html
• Social Media is the collection of tools and online spaces available to help individuals and businesses to
accelerate their information and communication needs. [Axel Schultze]
communitymanagers.pbwiki.com/Glossary-and-Reference

4. CONFUSED

5. My opinion
SOCIAL MEDIA LIKES A LAKE ECOSYSTEM

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Social Media Ecosystem
Political, Economic,
Inactivities rain air Social, Technology factors
Spectators
Social Media
Joiners Ecosystem Lifestyle, Culture,
Psychographic factors
Collectors
Critics
Creators
* Le and Bernoff, 2008

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The differences
• # members
– Geographic
– Demographic
– Psychographic
• # social media networks Structure Color/Style
– Objectives
– Features
– Capacity
Volume

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Social media trend
Social Canal
Social
network A network B
API platform

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Social media trend
• The power of a social
media depended by
the number of “cannel”
• Facebook, twitter,
google have
competitive advantage

10. SOCIAL MEDIA CHANNEL
http://socialmediachannel.blogspot.com
Hai Le
Marketing Executive of SIFEIU
Email: leminhhai@gmail.com
Twitter: leminhhai
Facebook: http://www.facebook.com/leminhhai