O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
‘ INDUSTRY CLUSTERS  -  A NEW MODEL FOR INDUSTRY INNOVATION AND COMMERCIALISATION’ Current Reflections  Angus M Robinson C...
<ul><li>Vertical clusters – firms linked through buyer-seller relations  </li></ul><ul><li>Horizontal clusters – firms tha...
Types of Clusters <ul><li>Technology based  –  Grouping around a product  or  process  technology  i.e.  manufacturing </l...
  The Porter Cluster Model  <ul><li>Porter – The ‘gestation’ period for Clusters </li></ul><ul><li>10 years for clusters t...
  Clusters - What is Really Important? <ul><li>Whilst a cluster may be focused locally on a major domestic industry e.g. d...
  Australian Cluster Species <ul><li>Market Facing   –  Leading edge users, major markets, industries supplied, etc. (ofte...
LOW VOLUME MEDIUM VOLUME HIGH VOLUME LOW VALUE MEDIUM VALUE HIGH VALUE Electronics Standards (EMC, CE), Product Stewardshi...
  Clusters – The Value Proposition  <ul><li>Prime importance of   trust  in clusters </li></ul><ul><li>Core/non-core parti...
  Clusters – A New Approach Required <ul><li>Need early success – “low growing fruit” </li></ul><ul><li>Commercial self in...
 
<ul><li>FURTHER INFORMATION </li></ul><ul><li>Embedded Systems Australia </li></ul><ul><li>www.embeddedsystemsaustralia.co...
Próximos SlideShares
Carregando em…5
×

‘INDUSTRY CLUSTERS - A NEW MODEL FOR INDUSTRY INNOVATION AND COMMERCIALISATION

1.569 visualizações

Publicada em

Current reflections on how industry clusters can develop and grow in Australia

Publicada em: Tecnologia, Negócios
  • Login to see the comments

  • Seja a primeira pessoa a gostar disto

‘INDUSTRY CLUSTERS - A NEW MODEL FOR INDUSTRY INNOVATION AND COMMERCIALISATION

  1. 1. ‘ INDUSTRY CLUSTERS - A NEW MODEL FOR INDUSTRY INNOVATION AND COMMERCIALISATION’ Current Reflections Angus M Robinson Chairman, Embedded Systems Australia September 2011
  2. 2. <ul><li>Vertical clusters – firms linked through buyer-seller relations </li></ul><ul><li>Horizontal clusters – firms that: </li></ul><ul><ul><li>share a common end product market </li></ul></ul><ul><ul><li>use common technology or science base </li></ul></ul><ul><ul><li>use common skills </li></ul></ul><ul><ul><li>require similar resources and conditions </li></ul></ul><ul><ul><li>e.g. Embedded Systems Australia Cluster </li></ul></ul><ul><li>Presence of a central ‘actor’ (e.g. multinational company such as an Auto manufacturer) </li></ul>The Cluster Species
  3. 3. Types of Clusters <ul><li>Technology based – Grouping around a product or process technology i.e. manufacturing </li></ul><ul><li>Customer based – Leading edge users, major markets, industries supplied, etc. (often OEM / FDI based) </li></ul><ul><li>Product based – Grouping to produce an end-product, service or solution </li></ul><ul><li>Needs based – Grouping of SMEs working cooperatively to overcome problems </li></ul><ul><li>Resource based – Grouping around supply of skills, materials, funding, etc. </li></ul>Centre for Strategic Economics Studies
  4. 4. The Porter Cluster Model <ul><li>Porter – The ‘gestation’ period for Clusters </li></ul><ul><li>10 years for clusters to be successful </li></ul><ul><li>Suggest that this is too long in Australia </li></ul><ul><li>Need success in 3-4 years to maintain commercial interest </li></ul>
  5. 5. Clusters - What is Really Important? <ul><li>Whilst a cluster may be focused locally on a major domestic industry e.g. defence or being linked to a locally based MNC, it is essential that the cluster has an external focus on generating exports for world markets e.g. Australian Wine ‘cluster’ </li></ul><ul><li>The global opportunity will be realised when the cluster has identified/established a credible unique marketing proposition that is based on a clear, indisputable competitive advantage </li></ul>
  6. 6. Australian Cluster Species <ul><li>Market Facing – Leading edge users, major markets, industries supplied, etc. (often OEM / FDI based) e.g. automotive, medical devices/ehealth, defence </li></ul><ul><li>Technology Push – Grouping around a product or process technology e.g. photonics, microelectronics/embedded systems, wireless, nanotechnology, RFIDs </li></ul>
  7. 7. LOW VOLUME MEDIUM VOLUME HIGH VOLUME LOW VALUE MEDIUM VALUE HIGH VALUE Electronics Standards (EMC, CE), Product Stewardship, Environmental, Quality and Technical Standards, OH&S, Geography Specific Business regulation, etc. SUPPLY NETWORK CLIENTS & CUSTOMERS World Markets North America, Europe, Greater China, North Asia Australian Markets REGULATORS & REGULATIONS COLLECTIVE SUPPORT INFRASTRUCTURE Facilities & Support: Technology precincts (ATP), Technology Networks and Clusters (ESA), Telcos, Testing Facilities. R&D and Education: NICTA, CSIRO, Universities/TAFE. Government Users: Government agencies: e.g. RTA, Vic Road, toll way operators. OEM FINAL CUSTOMER OEM FINAL CUSTOMER TECHNOLOGY INTEGRATION EMBEDDED SYSTEMS ECOSYSTEM (Defined by Technology/Solution) Systems Design Electronics Design Industrial Control User Interfaces Customised Devices Wireless Vehicle Communications Smart Video Cameras Measurement Systems -- VALUE -- -- VOLUME -- OEM FINAL CUS`TOMER OEM FINAL CUSTOMER COMMERCIALISATION MARKETING ICT MNCs e.g. Google, Microsoft, IBM Intelligent Transport SMEs e.g. Cohda, Braetec, Restech Sapphire Chips e.g. Silanna Medical Device SMEs e.g. Cochlear, Resmed. Other SMEs in… Systems Design Electronics Design Industrial Control User Interfaces Smart Video Cameras
  8. 8. Clusters – The Value Proposition <ul><li>Prime importance of trust in clusters </li></ul><ul><li>Core/non-core participants </li></ul><ul><li>Free from prescriptive legal agreements </li></ul><ul><li>Link industry development/export opportunities </li></ul><ul><li>Introduce ‘cluster life-cycle’ model, industry-driven, project focus – with funding points for government investment </li></ul>
  9. 9. Clusters – A New Approach Required <ul><li>Need early success – “low growing fruit” </li></ul><ul><li>Commercial self interest predominates </li></ul><ul><li>Benefits of collaboration need to be realised </li></ul><ul><li>‘ super-clusters’ - a new dynamic model – abolish “silo thinking”, and </li></ul><ul><li>Link the many small, disconnected clusters and networks </li></ul>
  10. 11. <ul><li>FURTHER INFORMATION </li></ul><ul><li>Embedded Systems Australia </li></ul><ul><li>www.embeddedsystemsaustralia.com.au </li></ul><ul><li>[email_address] </li></ul><ul><li>+ 61 418 488 340 </li></ul>

×