1. No set meaning
Popularist choices
Capitalism
What is it?
End of History
Fordism
Death of the Grand-Narrative
Education = social mobility
Belief in progress
Consumerism
Class & High/Low Culture
Style over substance
Communism
Mass production
End of History
Approaches to Po-Mo
Irony/Play/Nostalgia
Psychoanalysis
Science & Technology
Media saturation
Nuclear Family
Evolution
Realism
Blurring of boudaries
Globalization
Society of the spectacle
Instant Gratification
2. What is it?
after modernism
contra (against/anti) modernism
equivalent to "late capitalism"
the historical era following the modern
artistic and stylistic eclecticism
3. Objectives
To connect the features of Post-modern Style
to Jamesons' concept
To develop analysis of the Historical approach
to Post-modernism Media
To understand the difference & relationship
between Modernism & Post-Modernism
4. Recap
Postmodern Media & Jameson
Look over your case studies you did over half
term, share your examples of Jameson's (1991)
postmodern features (Intertextuality, Bricolage,
Parody & Pastiche, Retro)
What did Jameson say the purpose of these
feature were?
Share your paragraph opinions – to what extent
can you apply this/agree with Jameson?
Build a intertextual mood board
demonstrating how your group examples
demonstrates this 'cultural recycling' with
5. There are 3 approaches to Post-Modernism
Historical
Stylistic
– done this!
Theoretical
6. The Historical Approach
Research the powerpoint slides to give you an
idea of Modernism & Post-Modernism
What does the 'Post' mean?
How are the 2 linked/connected
How is Post-Modernism a response to
Modernism?
How do the 3 theorists define the 'Post-modern'
era?
What role has Media had in this?
7. Post = After
After modernism
comes postmodernism; the historical era
following the modern
contra (against) modernism
Modernism = early capitalism
PoMo = consumer capitalism
End of ideas/meaning & Collapsing structures =
9. What events do you think caused
the shift into Postmodernism
between the 30s-50s?
Why would our trust in science and technology be questioned?
10. Key Points - Modernism
Inspired by technology and science
Applied mathematical and scientific logic to
all human process's
Sought to make thing efficient and
productive
Science and technology seen as essential
components in human evolution
Design based around need and function
BELEIF IN IDEAS, MEANING & TRUTH &
11. Plenary
What is the relationship between style &
postmodernism as 'anti' or 'after' Modernism?
Why is it PoMo?
How does the pessimism & lack of
structure/belief in PoMo reflected in its
style?
What barriers/structures is Nostalgia &
Retro collapsing in its audience?
Why do we have to culturally recycle & use
intertextual references to create anything
new?
12. Death of the Grand-Narrative
The Beatles – Bigger than Jesus