Today the job of marketing leaders is more complex than ever. Your responsibilities cut across sales, IT, customer service, and HR as marketing has moved from an organizational cost to a revenue generator. In essence: you own the customer experience but it’s also at the very moment when people are increasingly dissatisfied with brands. No pressure, right? In an energy packed session full of actionable insights, Leigh George, PhD, CEO of freedom, will explore what’s holding organizations back from creating memorable experiences and how they can create distinctive brand touch points that will gain mindshare and drive advocacy. Through a tour of branding and content marketing across select consumer, business and government brands—in DC and beyond—you will get inspired and learn how to create new opportunities and take advantage of what you’re already doing to attract people to your brand and better yet—hold their attention and keep them coming back.

1. freedom
STOP!
You’re
Annoying
People Learn how to enthrall
them instead

2. A brand is a relationship…
@leighgeorge
freedom

3. but a lot of times brands don’t make us very happy
freedom
@leighgeorge

4. Brands visually assault and interrupt
freedom
@leighgeorge

5. SCREAMING.DOESN’T.WORK.
freedom
@leighgeorge

6. Brands try to join our conversations
freedom
@leighgeorge

7. Brands, I don’t want to be your friend
@leighgeorge
freedom

8. And I REALLY don’t want your marketing
Google Trends: “How to unsubscribe”
freedom
@leighgeorge

9. What went wrong?
freedom
@leighgeorge

10. Empathize with your customers
freedom
@leighgeorge

11. Understand what they are trying to do
freedom
@leighgeorge

12. @leighgeorge
Make it easy to get things done
freedom

13. Make the experience convenient
freedom
@leighgeorge

14. freedom
@leighgeorge
Design with empathy

15. Make doing business with you easy and enjoyable
freedom
@leighgeorge

16. Make demos buzz worthy
freedom
@leighgeorge

17. Make people feel special
freedom
@leighgeorge

18. Create an emotional bond
freedom
@leighgeorge

19. Don’t forget
@leighgeorge
1. Your customers don’t want to be marketed to; they want to
get something done—and feel good about it
2. Practice empathy, understand what they need and consider
how your purpose intersects with their passions and the
challenge they’re trying to solve
3. Make them feel special by making sure every interaction
they have with you is authentic, unique and memorable
freedom

20. Leigh George, PhD
CEO, freedom
Email: leighgeorge@findfreedom.co
Twitter: @leighgeorge
LinkedIn: linkedin.com/in/leighgeorge
Let’s stay in touch
freedom
@leighgeorge

21. Slide 1: Khttp://media1.s-nbcnews.com/j/streams/2013/January/130117/1B5582801-tdy-121003-dating-
cellphone-01.today-inline-large.jpg
Slide 2: All rights reserved by annstheclaf, Flickr
Slide 3: http://cdn.theatlantic.com/static/mt/assets/politics/baby%20cries%20bush.jpg
Slide 4: http://www.edwardsragatz.com/billboards-and-the-bill-of-rights-will-it-reduce-highway-clutter/
Slide 5: http://www.slate.com/blogs/xx_factor/2013/11/06/yelling_at_your_kids_don_t_do_it_oops_you_just_did.html
Slide 6: http://mashable.com/2014/12/05/public-relations-industry/#C7TzeDCYBskn
Slide 7: http://pandawhale.com/post/30708/im-not-like-a-regular-mom-im-a-cool-mom
Slide 8: Google Trends
Slide 9: http://www.thea-blast.org/wp-content/uploads/2012/11/noahthree.jpg
Slide 10: http://hamptonroads.com/2010/09/beach-eats-few-changes-taste-unlimited
Slide 11: Leigh George
Slide 12: Apple and Ally screenshot
Slide 13: Dominos screenshot
Slide 14: http://www.fastcodesign.com/3050294/innovation-by-design/slacks-workplace-revolution?
utm_source=facebook
Slide 15: Solestruck screenshot
Slide 16: Leigh George
Slide 17: Leigh George
Slide 18: All rights reserved by annstheclaf, Flickr
Slide 19: https://www.readingkingdom.com/blog/2011/06/14/teaching-a-child-to-read-tips/
Image Credits
freedom
@leighgeorge