This short presentation is for people and businesses new to the social media game. You'll learn the benefits of social marketing, the values that it embodies as well as basics steps to get yourself started. I hope you enjoy it! And of course, if there is any way I can help support your transition into the social media game, please feel free to call me (Leif Hansen) at 206-428-7626 or visit www.SparkSocialMedia.com

1. Leif Hansen
206-428-7626
info@sparksocialmedia.com
www.SparkSocialMedia.com
Social Media Marketing101
Understanding the Basics of the "Social Media Revolution"
Isn’t It Time to Get in the Game?

2. So. Where to start?
What IS “Social Media”?

3. Social media is...
(interactive) media "channels"
• Blogs / MicroBlogs (Twitter)
• Wikis (Wikipedia)
• Social & business networks
(Facebook, LinkedIn, Biznik)
• Content communities, media
sharing sites (Flickr, YouTube)
• Much much more...

4. Social media is...well...social
Time selected “You” as Time selected Mark
person of the year due to Zuckerberg as person of
the massive shift towards the year due to massive
user generated content influence of Facebook
• Focus is on relationship building
• It’s interactive / bi-directional
• It’s collaboratively produced
• Values count (more later)
2006 2010

5. Web 2.0 Timeline
1.0 - brochure ware e-commerce 2.0 - social media
(read only) (input $) (read - write)

6. Top 10 Benefits of Social Marketing
Okay, so you’re starting to get what this is all about, but what exactly are the
bennys for YOU? Besides the fact that you don’t really have an option (sorry, the
revolution is well under way), what makes social marketing worth your while?
1. Find & build business relationships directly with Sales
new customers & clients
Customer Satisfaction
2. Empower your customers to become advocates Value Contribution
and free sales representatives
3. Improve product/service development through
customer feedback
4. Become the expert in your niche... before your
competitors do
5. Increase customer satisfaction & loyalty
6. Respond to & prevent negative branding
7. Real-time market research: Get to know your
market niche's interests & wants.
8. Radically increase your online presence & SEO
9. Reduce customer service calls
10. Avoid Irrelevancy. Consumers have been expecting
you to be here since around 2005.
Why wait any longer?

7. The Numbers
•People Online in N. America: 255 million •Half (47%) of internet users ages
•Active Facebook Users: 500 million (=3rd largest “country”) 50-64 and one-in-four (26%)
•Twitter Accounts: 200 million users ages 65 and older now use
social networking sites. (‘10)
•% of US Citizens on Facebook 42% (‘10)
•% of US Citizens using Social Networks: 66%
•Social Sites Ranked Activity: 3-4th (more than email) •Average social networker goes
to social sites five days a week
•Youtube Videos Watched Daily: 2 billion and checks in about four times a
•Blogs on the internet 2009: 126 million day for an hour each day. (’09)

8. Reality Check
•78% of Internet users conduct product research online.
•Average social networker goes to social sites five days a week and checks in about four times a
day for an hour each day. (2009!)
•57% of businesses have acquired a customer through their company blog.
•Dell sold $3,000,000 worth of computers on Twitter alone!
•While 14% of people trust ads, 76% of people trust consumer recommendations.
•41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
•The number of marketers who say Facebook is “critical” or “important” to their business has
increased 83% in just 2 years.
•Companies that blog get 55% more web traffic.
Stats from HubSpot.com

9. The Problem:
Marketing doesn’t
work like it used to.
Increasingly, people listen
to recommendations from
peers rather than marketing
from companies.
“Trust in brands has
dropped from 52% to
25% in the last 10 years”
-John Gerzema, The Brand Bubble
Click here for my
interview with John
Gerzema + a dozen
other nationally known
business authors

10. The Solution?
It’s about relationships
Creating relationships is the first step to getting & keeping customers.
Have you read Covey’s book? It’s currently the
#1 book read by CEO’s & the point is the
same. Work with me & I’ll send you a free copy.
People want to know and trust those they’re buying from
Participation = Good Marketing

11. The heart of social media is...
1. Listening. Where are the people you want to reach? Where are
they already "hanging out" online? Remember: two ears, one mouth.
2. Engaging. Join existing conversations and post comments -always
remember the real people behind the screens.
3. Adding value. Create new social ‘channels’ and contribute content
that would be considered helpful, interesting or valuable.
Your business goal here is to establish & maintain enough trust to
connect potential customers to offers that you know would be
considered relevant and valuable to them.
(Rinse & Repeat.)

12. Very important Web 2.0 values:
• Honesty
• Transparency
• Authenticity

13. Feeling Resistant?
It’s okay, there’s always a tough nut to crack :)
Think about these ideas Vader (just kiddin’)...
• Trying to connect to & trust a business which is
not reflecting these values is like trying to
connect to & trust a dishonest, guarded or
inauthentic person. Our now highly trained BS-
detectors can only handle so much stinky.
• Trust has always been the beating heart behind
good, lasting business. Besides, remember that
1st quote about trust in big brands rapidly
decreasing?
• The Social Web hides no secrets and no
experience of poor service or crappy product
will escape public commentary. Do you really
want to be on ‘the dark side’? Of course not.
• And anyway, why not participate in participation?

14. The Passion Principle
• Imagine going to a car dealership (or yoga class, restaurant
or whatever) & talking with a salesman who you could tell
really didn't believe in the car she was selling, nor did she
really like her job. How much are you going to enjoy the
transaction? How much would you trust her
recommendations? How motivated would you be to buy that
car?
• If you're going to be involved in whatever business you're From my copy,
and I only had
involved in, you might as well find a way to get genuinely just met him :)
passionate about it & care about the people you are serving.
And if you can't, then go find a new job for goodness sake,
stop wasting the majority of your life! Love ya, but c’mon
folks, we might only live once :)
Why else is passion important?
• People will enjoy & trust working with you more.
• You'll have more of an impact in all you do.
• You'll enjoy your work & have more fun!

15. Before you Dive In...
1. If you're not already clear about your business & marketing
goals, your market niche, where they hang out online & what
you're competition is doing about it, you'll want to start with that
research. Here's a free assessment tool to help you get started.
2. You'll then need to decide whether you have the time, money,
energy & expertise to handle doing social marketing in-house.
If you don't, of course we at Spark Social Media would be
happy to help with everything from an initial consultation to full
time social media management.
3. If you're ready to go at it on your own, you'll want to begin with
the 1-2-3 of Listen, Engage & Add Value that we talked about
earlier.
4. In addition to adding value on existing channels, you'll need to
create your own channels. Facebook Business Pages, Twitter
& LinkedIn are good, free channels for a business to start with,
and they require minimal content creation, but of course there
are many more possibilities.
5. Lastly, you'll want to strongly consider whether a rich media
channel or other more content-heavy channel -a blog, a series
of videos tutorials, a podcast, a customer service platform, etc.
-will serve your customers and help you improve your business.

16. Thank you!
• Thanks for giving your time & attention. In
this "attention economy", where so much
competes for your ears & eyes, I want to
acknowledge the valuable resources you’ve
already invested. May you enjoy the
process of playing in this strange new social
‘game’.
• Please feel free to call (206-428-7626) or
email me with any questions, I'll be happy to
help you with any of your social media
marketing needs. You might want to start
with our free online assessment tool and/or Leif Hansen, Spark Social
a free 30 minute consultation. Media Founder & "SparkGuy"
• For those who are interested in learning About Leif:
more about Spark Social Media’s services, www.SparkGuy.com
continue on to the following slides... About Spark Social Media:
www.SparkSocialMedia.com

17. Leif Hansen
206-428-7626
info@sparksocialmedia.com
www.SparkSocialMedia.com
Spark Social Media
Expand & Enrich Your Online Conversation

18. About Spark Social Media
We support businesses relatively new to the social
media game. Our mission is to help them to:
1.Understand the radical shift the current "social media revolution" has introduced to the
world of marketing and client/customer engagement.
2.Affordably & sustainably make the transition of adopting these new technologies.
3.Effectively engage their market by sharing their brand & offerings using a variety of
new/social media “channels”, establishing themselves as niche experts and "adding
value to the conversation”.
4.Be empowered & equipped to continue engaging their market as creatively,
authentically & effectively as possible, either independently or through our own social
media management services & tools.

19. Social Marketing Services
Consulting & Training (Strategy, Implementation)
Account/Profile/Channel Set-up & Optimization
Content Creation & Distribution
‘Channel’ Moderation & Response
Social Metrics, Reporting & Optimization

20. Social Media Channels
There are literally thousands of online social media channels & services, and the list grows daily. We’ve
categorized these services & focused on the most effective channels to help establish your online presence:
Facebook Profiles, Business Pages, Groups, Friend Seeding, Ads
Twitter Profiles, Custom Background, Follower Seeding
Business Networking (LinkedIn, Biznik, etc.)
Media Sharing Sites (Youtube, Flickr, Slideshare, etc.)
Blogs / Podcasts (Wordpress, etc.)
Live Audio/Video (Internet Radio, Video Conf., etc.)
Social Bookmarking (StumbleUpon, Delicious, etc.)
Online Communities (External or Internal: Ning, etc.)
Customer Service Platforms (GetSatisfaction, UserVoice)
Social Ads (Facebooks Ads, Google Adsense)
Newsletters (Email Campaigns; A/B Testing; Social Sharing; etc.)

21. In Case You Didn’t Pay Attention Earlier...
Social Marketing Helps You:
1. Find & build business relationships directly with new customers & clients
Sales
2. Empower your customers to become advocates free sales agents
Customer Satisfaction
3. Improve product/service development through customer feedback
Value Contribution
4. Become the expert in your niche... before your competitors do
5. Increase customer satisfaction & loyalty
6. Respond to & prevent negative branding
7. Real-time market research: Get to know your market niche's interests &
wants.
8. Radically increase your online presence & SEO
9. Reduce customer service calls
10. Avoid Irrelevancy. Consumers have been expecting you to be here since
around 2005. Why wait any longer?

22. What’s the Investment?
Choose the pricing structure that best fits your budget
& needs.
Ongoing Social Media Management Packages
(Best for those who are new to the world of social marketing, and who want someone
else to manage channel creation, content distribution, moderation, metrics, etc.)
Ongoing Social Media Management, By Retainer
(Best for those who already know their social marketing needs, yet who want
someone else to manage channel creation, content distribution, moderation, metrics,
etc.)
Individualized, Single-Session Support
(Best for those who plan on eventually handling their social marketing needs
independently, in-house.)

23. Social Media Management Packages

24. Package Feature Descriptions

25. Leif Hansen
206-428-7626
info@sparksocialmedia.com
www.SparkSocialMedia.com
To receive an additional 10% off all
set-up fees, call now & mention that
you saw this presentation.
Call Leif @ 206-428-7626
Thank You!
May You “Expand & Enrich Your Online Conversation”