Intercast is a distribution, interactivity, and data tool for video content. We increase the value of content by increasing views and creating engagement and call to action around it. Helping you engage deeper increase interactivity and sell more!
2. What if you can take any type of video content or ad and direct
it to a targeted audience, with an integrated social media
component and demographic gathering that provides real data.
And, what if you could monitor and change it on the fly?
Now you can with Intercast
Instantly deliver
captivating ad
experiences across
your widest reach
Create immersive,
socially interactive
experiences
Aggregate an arsenal
of real-time data and
insight into campaign
performance
3. Seamlessly integrate Applications Across All
Digital Assets and Platforms
1 – Website/Microsite
4 - Social Media
2 – PR Widget
5 - Ad Unit (Expands into overlay on top of publisher)
3 – Mobile Ads
4. Engage with Your Method of Choice
Sell product directly in
unit through built-in
commerce component
On demand video playlist
promotes content
discovery and
encourages additional
audience engagement
Chat unites
consumers in their
native languages
around a single
piece of content
Polling gathers
audience feedback
for real-time
adjustment of
broadcast and better
ad targeting
Q&A feature allows for
intimate engagement
with audience
Make content viral
through social media
integration
Capture audience
demo data through
RSVPs, newsletters,
and log-ins
Dynamically adjust
campaign visuals on
the fly to correlate with
narrative of content
5. Need Data? Real-Time, Fully Integrated Dashboard
Monitors All Key Metrics
! Collect demographic and
psychographic data from users’
social network connections
! Run sentiment analyses from chat
topic groupings, providing virtual
focus groups throughout the
campaign
! Customize reporting per campaign
through client-facing, simple-to-use
reporting application
! Capture user engagement around a
piece of content and monitor its
movement throughout the web
! Implement polls dynamically
throughout campaign, creating instant
calls-to-action
! Monitor and interact with viewers one-
on-one through Q & A
! Track sales performance and in-
coming traffic in real-time
6. Create and Activate Campaigns in Minutes
! WYSIWYG banner creator
! Video playlist manager
! Integration with DFP for video ad
management
! Widget display selection
! Control over CSS for developers
! Full featured asset management
! Multi-language campaign support
! Sharing and SEO control
! Automated and manual chat and user
moderation
! Import functionality for tweets and
hashtags to populate chat
! E-commerce management
7. Case Study: AOL Live
! Challenge: With less than two weeks until the launch of Live! from AOL, AOL sought a
turn-key video platform that would support both e-commerce and multiple interactive
features.
! Solution: Intercast quickly configured its platform to integrate into AOL's existing
infrastructure and support their AOL On video player, and provide live chat
functionality, polling, e-commerce and audience analytics.
! Results: Over 11 minutes average time spent per interaction, 25% returning viewers
day over day, 4% average interactivity rate.
8. Proven Engagement, Proven Brands
average
minutes
engagement
8+
average
expansion
rate
2%
average
interactivity
rate
12%
9. Engage in all these Verticals
TV/FilmIndustries Politics Brand
10. Want to See More?
1 - Microsite:
h#p://lamp.onintercast.com/demos/aol/
2 - Banner ad (online kars):
h#p://lamp.onintercast.com/demos/espn.html
3 - Banner ad (under armour): h#p://lamp.onintercast.com/justjared/www.justjared.com/index1.html
4 - Facebook app:
h#ps://www.facebook.com/RepTulsiGabbard/app_541426212620707
5 - Widget for articles/blogs:
h#p://www.mmaweekly.com/world-‐series-‐of-‐fighJng-‐2-‐worldwide-‐prelims-‐streaming-‐on-‐saturday-‐main-‐card-‐
for-‐non-‐u-‐s
Call today for a live demonstration 949-330-9238
Lorena Leggett
By email: lorenaleggett@comcast.net