11. The majority of high quality, long lasting brand ideas are dialectics. What do we mean?
12. The majority of high quality, long lasting brand ideas are dialectics. “ The process of arriving at the truth by stating a thesis, developing a contradictory antithesis, and combining and resolving them into a coherent synthesis”
13. The majority of high quality, long lasting brand ideas are dialectics. “ The process of arriving at the truth by stating a thesis, developing a contradictory antithesis, and combining and resolving them into a coherent synthesis” Essentially, two seemingly contrary ideas which result in a new way of thinking about a problem.
16. Children being clean is all important: You must look after them Children should be free to play and grow: Getting mucky is inevitable Persil
17. Children being clean is all important: You must look after them Children should be free to play and grow: Getting mucky is inevitable Dirt Is Good Persil
23. Avis People value hard working service companies that give their all
24. Avis People value hard working service companies that give their all Non-market leaders aren’t seen as providing as good service as the big boys.
25. Avis People value hard working service companies that give their all Non market leaders aren’t as seen providing as good service as the big boys We’re No2 – We Try Harder